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Is your Find a Doctor everything it can be? Ranked #1 in most pediatric specialties in Illi Illinois i V Voted one of the best places to work d f h b l k FIND A DOCTOR FIND A DOCTOR Research Research Usability studies &


  1. Is your “Find a Doctor” everything it can be?

  2. Ranked #1 in most pediatric specialties in Illi Illinois i

  3. V Voted one of the best places to work d f h b l k

  4. FIND A DOCTOR FIND A DOCTOR

  5. Research Research Usability studies & interviews Usability studies & interviews Performance analysis Performance analysis

  6. First impressions First impressions …are everything

  7. Simple works Simple works (But it’s hard to do)

  8. Forms Forms

  9. Too many fields Too many fields Small type Small type Can’t select Can t select more than Cramped one Locations are Rarely used confusing confusing

  10. Too many choices Too many choices Patients Find a doctor Physicians Locations

  11. Alphabet soup Alphabet soup A B C D E F G H I J K L M N O P Q R S T U V W X Z Looks good, but not very satisfying

  12. Too many steps Too many steps Task: Find an allergy doctor close to me

  13. Step 1 Search by name or specialty? Can’t search by location

  14. Step 2 Alphabet soup A B C D E F G H I J K L M N O P Q R S T U V W X Z N O P Q R S T U V W X Z

  15. Step 3 Find specialty Step 3 Find specialty Abdominal Aortic Aneurysm Adult Orthodontics Andrology Arrhythmia Abdominal Aortic Aneurysm Adult Psychotherapy Anemia (Iron Deficiency) Arrhythmia Surgery Surgery Adult Psyhchiatry Anesthesia ‐ Ortho Arterial Blockage Abdominal Imaging g g Adult Trauma Anesthesia ‐ Regional g Arterial Insufficiency y Abdominal Organ Transplant, Advanced Sleep Phase Syndrome Anesthesia, Laparoscopic Arterial Reconstruction Pediatric Aesthetic Plastic Surgery Anesthesiology Arterial Revascularization Abdominal Organ Affective Disorders Aneurysm Aortic Surgery Arterial Stents Transplantation Age Spots Aneurysm Endovascular Surgery Arterial/Aortic Aneurysm Abdominal Plastic Surgery AIDS Aneurysm Repair Surgery Abdominoplasty/Tummy Tuck AIDS/HIV Psychological Aneurysm Repair, Aortic Arteriovenous Malformation Abnormal Pap Smears p Counseling g Aneurysm Surgery y g y ( (AVM) ) Achalasia Airway Disorder Aneurysms Arthrectomy Acid Reflux Alcoholism Angina Arthritic Hand Reconstruction Acne Allergic Contact Dermatitis Angina Pectoris Arthritis Acne Scarring Allergic Rhinitis Angioedema Arthritis ‐ Rheumatoid Acoustic Neuromas Allergies Angioplasty Arthroscopic Surgery Acupuncture Allergy and Asthma Ankle Disorders Arthroscopy Acute Pain Management g management g Ankle Injuries j Arthroscopy ‐ Knee py Addiction Psychiatry Allergy and Immunology Anorectal Physiology/Testing Artificial Disc Addictive Disorders Allergy Immunotherapy Anorectal Problems Artificial Insemination Adenoids Allergy Testing Anterior Segment Surgery Asperger's Syndrome Adolescent Dermatology Alternative Medicine Antibiotic Testing Assisted Reproduction Adolescent Gynecology Alzheimer's Disease Anxiety Disorders Assisted Reproductive Adolescent Medicine Ambulatory Anesthesia Aortic Aneurysm Techniques Adolescent Psychiatry y y Amenorrhea Aortic Arch Surgery g y Asthma Adolescent Psychology Amniocentesis Aortic Disease Asthma and Allergic Disorders Adolescent Psychotherapy Amputation Rehabilitation Aortic Dissection Astrocytoma Adrenal and Pituitary Disease Amputations Aortic Surgery Ataxia Adrenal Disorders Amyotrophic Lateral Sclerosis Aortic Valve Surgery Atopic Dermatitis Adrenal Laparoscopic Surgery Anal Cancer Aortic/Mitral Surgery Atrial Fibrillation Adult ADHD Anal Fissures Aplastic Anemia Attention Deficit Disorders Adult Allergy and Immunology gy gy Anal Incontinence Appendectomy pp y ( (ADD) ) Adult Cardiac Surgery Anaplastic Astrocytoma Arnold Chiari Malformation Attention Deficit Hyperactivity Adult Cardiology Anatomic Pathology Disorder (ADHD) Adult Congenital Heart Disease Anatomic ‐ Clinical Pathology Autism Adult Medicine

  16. Step 4 Know the difference Step 4 Know the difference Abdominal Aortic Aneurysm Adult Orthodontics Andrology Arrhythmia Abdominal Aortic Aneurysm Adult Psychotherapy Anemia (Iron Deficiency) Arrhythmia Surgery Surgery Adult Psyhchiatry Anesthesia ‐ Ortho Arterial Blockage Abdominal Imaging g g Adult Trauma Anesthesia ‐ Regional g Arterial Insufficiency y Abdominal Organ Transplant, Advanced Sleep Phase Syndrome Anesthesia, Laparoscopic Arterial Reconstruction Pediatric Aesthetic Plastic Surgery Anesthesiology Arterial Revascularization Abdominal Organ Affective Disorders Aneurysm Aortic Surgery Arterial Stents Transplantation Age Spots Aneurysm Endovascular Surgery Arterial/Aortic Aneurysm Abdominal Plastic Surgery AIDS Aneurysm Repair Surgery Abdominoplasty/Tummy Tuck AIDS/HIV Psychological Aneurysm Repair, Aortic Arteriovenous Malformation Abnormal Pap Smears p Counseling g Aneurysm Surgery y g y ( (AVM) ) Achalasia Airway Disorder Aneurysms Arthrectomy Acid Reflux Alcoholism Angina Arthritic Hand Reconstruction Acne Allergic Contact Dermatitis Angina Pectoris Arthritis Acne Scarring Allergic Rhinitis Angioedema Arthritis ‐ Rheumatoid Acoustic Neuromas Allergies Angioplasty Arthroscopic Surgery Acupuncture Allergy and Asthma Ankle Disorders Arthroscopy Acute Pain Management g management g Ankle Injuries j Arthroscopy ‐ Knee py Addiction Psychiatry Allergy and Immunology Anorectal Physiology/Testing Artificial Disc Addictive Disorders Allergy Immunotherapy Anorectal Problems Artificial Insemination Adenoids Allergy Testing Anterior Segment Surgery Asperger's Syndrome Adolescent Dermatology Alternative Medicine Antibiotic Testing Assisted Reproduction Adolescent Gynecology Alzheimer's Disease Anxiety Disorders Assisted Reproductive Adolescent Medicine Ambulatory Anesthesia Aortic Aneurysm Techniques Adolescent Psychiatry y y Amenorrhea Aortic Arch Surgery g y Asthma Adolescent Psychology Amniocentesis Aortic Disease Asthma and Allergic Disorders Adolescent Psychotherapy Amputation Rehabilitation Aortic Dissection Astrocytoma Adrenal and Pituitary Disease Amputations Aortic Surgery Ataxia Adrenal Disorders Amyotrophic Lateral Sclerosis Aortic Valve Surgery Atopic Dermatitis Adrenal Laparoscopic Surgery Anal Cancer Aortic/Mitral Surgery Atrial Fibrillation Adult ADHD Anal Fissures Aplastic Anemia Attention Deficit Disorders Adult Allergy and Immunology gy gy Anal Incontinence Appendectomy pp y ( (ADD) ) Adult Cardiac Surgery Anaplastic Astrocytoma Arnold Chiari Malformation Attention Deficit Hyperactivity Adult Cardiology Anatomic Pathology Disorder (ADHD) Adult Congenital Heart Disease Anatomic ‐ Clinical Pathology Autism Adult Medicine

  17. Step 5 Click Search Keyboard didn’t work

  18. Results Results

  19. Too hard to read

  20. Too much to read Too much to read “How far do I need to drive?” “Are they friendly?” Are they friendly? “What are their specialties?”

  21. Bio Bio

  22. “It’s nice you can see a picture…” Too hard to read

  23. Four years of search logs + usability tests = very useful data RESEARCH RESEARCH

  24. Snapshot of top searches Snapshot of top searches

  25. 94% 94% Searched for last names as a keyword (Lots of misspellings too)

  26. 98% 98% Searched for a name, specialty, or location

  27. Parents thought all fields were required More fields = more requirements

  28. How we fixed it REDESIGN REDESIGN

  29. Feedback Fewer fields Humanized language Advanced search d d h

  30. Smart search: based on the position of the term in the last name first name name, first name, Keyboard ‐ friendly specialty, etc. Direct links to profile

  31. Doctor count

  32. Feedback Sorting options Photos Maps Location markers Highlighted terms g g

  33. Print & email friendly y Photo Specialties Map with definitions Location markers

  34. THE NUMBERS THE NUMBERS

  35. 46% 46% Used suggestions (Misspellings virtually eliminated)

  36. 44% 44% Skipped straight to doctor’s bio (2,700+) (2,700 )

  37. In the end In the end… Huge improvement Great learning experience Great learning experience There’s always room for improvement

  38. Thanks! Tina Tsinonis Nick Rougeux TTsinonis@childrensmemorial.org nickr@webitects.com www.ChildrensMemorial.org www.webitects.com

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