Is your Find a Doctor everything it can be? Ranked #1 in most - - PowerPoint PPT Presentation

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Is your Find a Doctor everything it can be? Ranked #1 in most - - PowerPoint PPT Presentation

Sep 16, 2022 385 likes •952 views

Is your Find a Doctor everything it can be? Ranked #1 in most pediatric specialties in Illi Illinois i V Voted one of the best places to work d f h b l k FIND A DOCTOR FIND A DOCTOR Research Research Usability studies &

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Is your “Find a Doctor” everything it can be?

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Ranked #1 in most pediatric specialties in Illi i Illinois

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V d f h b l k Voted one of the best places to work

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FIND A DOCTOR FIND A DOCTOR

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Research Research

Usability studies & interviews Performance analysis Usability studies & interviews Performance analysis

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First impressions First impressions

…are everything

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Simple works Simple works

(But it’s hard to do)

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Forms Forms

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Too many fields Small type Too many fields Small type Can’t select Can t select more than

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Cramped Locations are confusing Rarely used confusing

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Too many choices Too many choices

Patients

Find a doctor

Locations Physicians

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Alphabet soup Alphabet soup

A B C D E F G H I J K L M N O P Q R S T U V W X Z Looks good, but not very satisfying

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Too many steps Too many steps

Task: Find an allergy doctor close to me

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Step 1 Search by name or specialty?

Can’t search by location

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Step 2 Alphabet soup

A B C D E F G H I J K L M N O P Q R S T U V W X Z N O P Q R S T U V W X Z

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Step 3 Find specialty Step 3 Find specialty

Abdominal Aortic Aneurysm Abdominal Aortic Aneurysm Surgery Abdominal Imaging Adult Orthodontics Adult Psychotherapy Adult Psyhchiatry Adult Trauma Andrology Anemia (Iron Deficiency) Anesthesia ‐ Ortho Anesthesia ‐ Regional Arrhythmia Arrhythmia Surgery Arterial Blockage Arterial Insufficiency g g Abdominal Organ Transplant, Pediatric Abdominal Organ Transplantation Abdominal Plastic Surgery Abdominoplasty/Tummy Tuck Abnormal Pap Smears Advanced Sleep Phase Syndrome Aesthetic Plastic Surgery Affective Disorders Age Spots AIDS AIDS/HIV Psychological Counseling g Anesthesia, Laparoscopic Anesthesiology Aneurysm Aortic Surgery Aneurysm Endovascular Surgery Aneurysm Repair Aneurysm Repair, Aortic Aneurysm Surgery y Arterial Reconstruction Arterial Revascularization Arterial Stents Arterial/Aortic Aneurysm Surgery Arteriovenous Malformation (AVM) p Achalasia Acid Reflux Acne Acne Scarring Acoustic Neuromas Acupuncture Acute Pain Management g Airway Disorder Alcoholism Allergic Contact Dermatitis Allergic Rhinitis Allergies Allergy and Asthma management y g y Aneurysms Angina Angina Pectoris Angioedema Angioplasty Ankle Disorders Ankle Injuries ( ) Arthrectomy Arthritic Hand Reconstruction Arthritis Arthritis‐Rheumatoid Arthroscopic Surgery Arthroscopy Arthroscopy‐Knee g Addiction Psychiatry Addictive Disorders Adenoids Adolescent Dermatology Adolescent Gynecology Adolescent Medicine Adolescent Psychiatry g Allergy and Immunology Allergy Immunotherapy Allergy Testing Alternative Medicine Alzheimer's Disease Ambulatory Anesthesia Amenorrhea j Anorectal Physiology/Testing Anorectal Problems Anterior Segment Surgery Antibiotic Testing Anxiety Disorders Aortic Aneurysm Aortic Arch Surgery py Artificial Disc Artificial Insemination Asperger's Syndrome Assisted Reproduction Assisted Reproductive Techniques Asthma y y Adolescent Psychology Adolescent Psychotherapy Adrenal and Pituitary Disease Adrenal Disorders Adrenal Laparoscopic Surgery Adult ADHD Adult Allergy and Immunology Amniocentesis Amputation Rehabilitation Amputations Amyotrophic Lateral Sclerosis Anal Cancer Anal Fissures Anal Incontinence g y Aortic Disease Aortic Dissection Aortic Surgery Aortic Valve Surgery Aortic/Mitral Surgery Aplastic Anemia Appendectomy Asthma and Allergic Disorders Astrocytoma Ataxia Atopic Dermatitis Atrial Fibrillation Attention Deficit Disorders (ADD) gy gy Adult Cardiac Surgery Adult Cardiology Adult Congenital Heart Disease Adult Medicine Anaplastic Astrocytoma Anatomic Pathology Anatomic‐Clinical Pathology pp y Arnold Chiari Malformation ( ) Attention Deficit Hyperactivity Disorder (ADHD) Autism

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Step 4 Know the difference Step 4 Know the difference

Abdominal Aortic Aneurysm Abdominal Aortic Aneurysm Surgery Abdominal Imaging Adult Orthodontics Adult Psychotherapy Adult Psyhchiatry Adult Trauma Andrology Anemia (Iron Deficiency) Anesthesia ‐ Ortho Anesthesia ‐ Regional Arrhythmia Arrhythmia Surgery Arterial Blockage Arterial Insufficiency g g Abdominal Organ Transplant, Pediatric Abdominal Organ Transplantation Abdominal Plastic Surgery Abdominoplasty/Tummy Tuck Abnormal Pap Smears Advanced Sleep Phase Syndrome Aesthetic Plastic Surgery Affective Disorders Age Spots AIDS AIDS/HIV Psychological Counseling g Anesthesia, Laparoscopic Anesthesiology Aneurysm Aortic Surgery Aneurysm Endovascular Surgery Aneurysm Repair Aneurysm Repair, Aortic Aneurysm Surgery y Arterial Reconstruction Arterial Revascularization Arterial Stents Arterial/Aortic Aneurysm Surgery Arteriovenous Malformation (AVM) p Achalasia Acid Reflux Acne Acne Scarring Acoustic Neuromas Acupuncture Acute Pain Management g Airway Disorder Alcoholism Allergic Contact Dermatitis Allergic Rhinitis Allergies Allergy and Asthma management y g y Aneurysms Angina Angina Pectoris Angioedema Angioplasty Ankle Disorders Ankle Injuries ( ) Arthrectomy Arthritic Hand Reconstruction Arthritis Arthritis‐Rheumatoid Arthroscopic Surgery Arthroscopy Arthroscopy‐Knee g Addiction Psychiatry Addictive Disorders Adenoids Adolescent Dermatology Adolescent Gynecology Adolescent Medicine Adolescent Psychiatry g Allergy and Immunology Allergy Immunotherapy Allergy Testing Alternative Medicine Alzheimer's Disease Ambulatory Anesthesia Amenorrhea j Anorectal Physiology/Testing Anorectal Problems Anterior Segment Surgery Antibiotic Testing Anxiety Disorders Aortic Aneurysm Aortic Arch Surgery py Artificial Disc Artificial Insemination Asperger's Syndrome Assisted Reproduction Assisted Reproductive Techniques Asthma y y Adolescent Psychology Adolescent Psychotherapy Adrenal and Pituitary Disease Adrenal Disorders Adrenal Laparoscopic Surgery Adult ADHD Adult Allergy and Immunology Amniocentesis Amputation Rehabilitation Amputations Amyotrophic Lateral Sclerosis Anal Cancer Anal Fissures Anal Incontinence g y Aortic Disease Aortic Dissection Aortic Surgery Aortic Valve Surgery Aortic/Mitral Surgery Aplastic Anemia Appendectomy Asthma and Allergic Disorders Astrocytoma Ataxia Atopic Dermatitis Atrial Fibrillation Attention Deficit Disorders (ADD) gy gy Adult Cardiac Surgery Adult Cardiology Adult Congenital Heart Disease Adult Medicine Anaplastic Astrocytoma Anatomic Pathology Anatomic‐Clinical Pathology pp y Arnold Chiari Malformation ( ) Attention Deficit Hyperactivity Disorder (ADHD) Autism

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Step 5 Click Search

Keyboard didn’t work

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Results Results

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Too hard to read

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Too much to read Too much to read

“How far do I need to drive?” “Are they friendly?” Are they friendly? “What are their specialties?”

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Bio Bio

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“It’s nice you can see a picture…” Too hard to read

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RESEARCH

Four years of search logs + usability tests = very useful data

RESEARCH

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Snapshot of top searches Snapshot of top searches

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94% 94%

Searched for last names as a keyword

(Lots of misspellings too)

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98% 98%

Searched for a name, specialty, or location

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Parents thought all fields were required

More fields = more requirements

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REDESIGN

How we fixed it

REDESIGN

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Feedback Fewer fields Humanized language d d h Advanced search

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Smart search: based on the position of the term in the last name first name name, first name, specialty, etc. Keyboard‐friendly Direct links to profile

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Doctor count

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Feedback Sorting options Photos Maps Location markers Highlighted terms g g

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Print & email friendly Photo y Map Specialties with definitions Location markers

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THE NUMBERS THE NUMBERS

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46% 46%

Used suggestions

(Misspellings virtually eliminated)

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44% 44%

Skipped straight to doctor’s bio (2,700+) (2,700 )

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In the end In the end…

Huge improvement Great learning experience Great learning experience There’s always room for improvement

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Thanks!

Tina Tsinonis Nick Rougeux TTsinonis@childrensmemorial.org www.ChildrensMemorial.org nickr@webitects.com www.webitects.com