[PPT] - Participation 245 30% 70% 48% 85% 52% Sectors & Career PowerPoint Presentation

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Participation

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245

30% 70%

85% 52%

48%

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Sectors & Career Levels

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Executive Summary

75% of all respondents received an increase in salary in the LY (vs. 61% in

marketing & digital community)

1 in 5 received an increase of 11%+ - at least 6 times the rate of inflation
Evenly spread across ALL career levels – even most junior roles
Most common benefit is Contributory pension with half of Support level

receiving this which is most unusual at this stage in their career

75% of Director levelo respondents receiving Contributory Pension which is expected
Flexible hours and bonuses are most commonly awarded at Managerial level
Multi-nationals more generous with their range of benefits – especially

Healthcare, Bonuses & Share Options

Bonuses are given to 75% of respondents in Multi-nationals vs. only 36% in Irish Companies

(Possibly reflecting the high proportion of analytics practitioners in the Banking sector who are still struggling to award bonuses)

Annual Leave entitlement is increasing with two thirds at Managerial level

having 25+ days holiday

20% at Director level having 30+ days annual leave

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Executive Summary

The gender pay gap stands at 6% in favour of males in this industry
In 62% of roles where both genders were represented, males earned more than their female

counterparts

Talent “Time Bomb” as the community are on the move
Overall 64% see themselves staying in their current company for less than 2 years
At Support level this increases to 80%
Most worrying of all, 41% of Managers will remain in their current company for less than 1 yr
Engagement Levels are low creating the need for meaningful

employer branding strategies

41% stating levels of 8+ (out of 10)
Support levels are the least engaged with only 1 in 5 feeling very engaged at 8+
Directors are the most engaged but even then only half are at 8+
And generally females are less engaged across all levels than males
Top Engagement Factors are consistent across all levels
Meaningful role, Flexible hours, Career Progression & Great Projects to work on
Three quarters of Directors state that Great Projects are the most important factor
One third of Support level state that On the Job Learning is very important

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Executive Summary

Most see their future career staying in Data Analytics
Although slightly more males (62%) than females (47%) agree with this
More females see themselves in General Management, Consulting or setting up their own

business than males

The most important skill stated by half the respondents as required to

fulfil their goals next year is Influencing/Stakeholder Management

The second most important skill was Communication/Presentation, followed by Strategic

Thinking at No.3 and Data Visualisation at No.4

This correlates with demands from our clients for “Soft Skills” in tandem with the more technical

skill sets.

The Top 3 Technical skills stated by respondents as being most

important are Statistical/Predictive modelling, Data Visualisation & Descriptive Analytics

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Most in-demand roles in Data Analytics

The latest roles and must-have skills:
Senior data leads with soft skills – EQ, Communication, Consultative –

these include Data Transformation leads

Advanced analytics managers and senior data scientists (those with

HADOOP stack)

Analysts are being hired from a broader array of quant backgrounds

(including, notably engineering & GIS)

Deep learning (advanced machine learning/AI) across insurance,

healthcare, telecommunication, banking and IT

Still demand for traditional data science skills e.g. modelling
New tools & modelling techniques to compliment Google or Adobe

Analytics have greatly increased the capabilities of digital & web analysts – Digital Data Scientists some of the rarest hybrids

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The role of Analytics within Organisations

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How is the Analytics function perceived within your organisation?

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Where does Analytics function have the lead remit?

0% 10% 20% 30% 40% 50% 60%

Risk/Portfolio Management Proposition/Product… Pricing Customer Experience Digital Innovation / Strategy Customer Loyalty/Retention Base/Segment Management Customer Insights Business Intelligence

Why do only half the Analytics functions have the lead remit for Business Intelligence?

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Where does the Analytics function sit within the

rganisation?

3% 9% 13% 14% 24% 37% All/most sits within risk Data analytics is not a big focus All/most sits in IT / tech All/most sits within the marketing Across a variety of functions Standalone data analytics function

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How many people in your Data Analytics function?

0% 10% 20% 30% 40% 50% 60% 1-10 11-20 21-40 41-60 60-80 80+

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Benefits & KPIs

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Movement in salaries

Three quarters of respondents received a salary increase in LY
1 in 5 analytics professional received an increase of 11%+ - at

least 6 times the rate of inflation

Evenly spread across ALL Career levels verifying the anecdotal

evidence that this is a candidate market where countering job

ffers is now a regular occurrence for analytics talent

30% 35% 40% 45% 50% 55% 60% 65% 70% 75% 80%

Support Practitioner Manager Director

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Key benefits being received

Unusually HALF of Support

practitioners are receiving a Contributory Pension vs. 74% of Directors which is less surprising.

Flexible hours and bonuses are

most commonly given at Managerial level

As expected Multi-nationals are

more generous with benefits especially with Healthcare, Bonuses & Share Options

Non contributory… Car allowance Share Options Mobile phone Healthcare Flexible hours Bonus Contributory pension

0% 20% 40% 60% 80%

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Bonuses

Bonuses are most commonly given by Multi-nationals 72% vs. 36% for Irish
wned companies
2 individuals received a bonus of 100% of salary.
4% receive less than 30% of salary with majority at less than 10%.

4% 11% 16% 25% 42%

Up to 30% of salary 1-5% of salary (equivalent) Up to 20% of salary Up to 10% of salary No bonus

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Annual leave entitlement

8% 41% 46% 35 - 39 Days 15 - 19 Days 30 - 34 Days 25 - 29 Days 20 - 24 Days

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Are you measured on any of these KPIs?

0% 10% 20% 30% 40% 50% 60%

IP Generation Online Revenue Employee engagement Customer acquisition Conversion rates Customer retention Sales volume Customer satisfaction Company or product/service profit Company or product/service revenue Not measured on these KPI’s

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Engagement, security & future

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Engagement levels

1 2 3 4 5 6 7 8 9 10 4% 4% 5% 4% 7% 12% 21% 23% 13% 6%

On a scale of 1-10, where 1 is least and 10 is highly engaged
ONLY 41% at highly engaged at 8+
Support Level least engaged with 21% at 8+
Director level most engaged with 52% at 8+
Generally females less engaged than males
EMPLOYER BRANDING & REPUTATION CRITICAL

VERY low Engagement levels

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Would you recommend your employer to a friend?

Despite such low levels of engagement two thirds would still recommend their employer to a friend AND 77% feel Secure or Very Secure in their role

67% 16% 17%

Yes No I'm not sure

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0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

Mentoring/coaching available Good training available Nice office environment Access to on the job learning/further… Financial benefits -other than salary-… Latest technology to work with Great company vision Ability to work remotely Great colleagues Good location Great boss Great Projects to work on Career progression opportunities Flexible hours Meaningful role

The Top 3 Factors that engage you personally beyond salary

60% at Support Level 33% at Support Level 75% at DirectorLevel

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What type of Employment Contract are you on?

82% 15%

Permanent Fixed term contract Contracting / Interim manager Consulting

Despite so many being in permanent employee the data community are very open to Contracting & Consulting roles 27% have contracted in the past

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The Talent Time Bomb… How long do you expect to

remain in your current company?

20% 19% 24% 10% 20% 13% 19% 17% 14% 17% 47% 26% 20% 38% 27% 7% 9% 10% 10% 9% 13% 28% 29% 29% 27%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Support Practitioner Manager Director Total 0 - 6 mths 6 mths - 1 Year 1- 2 Years 2-3 Years 3+ Years

MAJORITY at 64%,see themselves staying where they are for less than 2 yrs
SUPPORT level –80% will remain for less than 2 yrs and 43% for less than 1 yr
MANAGER level – 41% will remain for less than 1 year
DIRECT level – only 29% see themselves staying for 3+ years

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Where do you see your future career?

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Male Female Total

In data / analytics In digital marketing In commercial/business strategy In general management In consulting/contracting Setting up my own business

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Top 3 skills required to fulfil your goals next year?

0% 10% 20% 30% 40% 50%

Time Management Advanced software engineering Problem Solving/Trouble Shooting Team Management/EQ Advanced statistical modelling Machine Learning/AI Project Management Data Visualisation/BI Reporting Strategic thinking Communication/Presentation Influencing/Stakeholder Management

Soft skills in HUGE demand in the data community.

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What are the top 3 Technical Skills that are currently needed in your team?

14% 20% 22% 29% 31% 33% 39% 51% 54%

0% 10% 20% 30% 40% 50% 60% High performance computing Advanced software engineering Programatics Project Management Machine Learning/AI Data Warehouse engineering Descriptive analytics Data Visualisation/BI Reporting Statistical/Predictive modelling

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Salaries

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Directors / Heads of Base Salaries

With budget and people responsibility

Title Survey Min Survey Max Survey Aver

CEO/MD/Country Mgr/Business Owner €110,000 €130,000

€120,000

Chief Data Officer / Director of Data Analytics €110,000 €220,000

€162,500

Chief Digital Officer / Director of Digital/Online/eCommerce €60,000 €250,000+

€162,500

Chief Insights Officer / Director of Customer/Data Insights €130,000 €250,001

€192,500

Senior Data Consultant - Customer Analytics €95,000 €130,000

€107,500

Senior Data Consultant - Data Science €150,000 €250,000+

€182,500

Senior Data Consultant - Strategy €65,000 €130,000

€33,125

Head of Business Intelligence €100,000 €200,000

€135,000

Head of Data Analytics €85,000 €250,000+

€139,100

Head of Data Science €140,000 €180,000

€160,000

Head of Digital / Online €60,000 €130,000

€91,150

Head of E-Commerce €100,000 €140,000

€125,000

Head Of Insights €55,000 €200,000

€107,500

Head of Risk Analytics €110,000 €130,000

€122,500

Manager - Business Intelligence €160,000 €170,000

€165,000

Manager - Data Analytics / Advanced Analytics €100,000 €110,000

€105,000

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Managers Base Salaries

9-10 yrs exp. - people & budget responsibility

Title Survey Min Survey Max

Survey Aver

Consultant - Business Intelligence €40,000 €110,000

€81,725

Consultant - Customer/Data Insights €75,000 €100,000

€82,500

Consultant - Data/Web Analytics €50,000 €90,000

€77,500

Data Scientist - Senior €65,000 €110,000

€88,500

Data Scientist - Senior €85,000 €90,000

€87,500

Data Scientist - Senior €55,000 €80,000

€67,916

Manager - Base Manager €55,000 €120,000

€78,125

Manager - Business Intelligence €45,000 €140,000

€85,000

Manager - CRM/Loyalty €45,000 €110,000

€78,000

Manager - Customer/Data Insights €65,000 €130,000

€82,500

Manager - Digital / Online €40,000 €100,000

€62,500

Manager - E-Commerce €50,000 €85,000

€77,500

Manager - Insights €40,000 €90,000

€69,500

Manager - Risk Analytics €45,000 €100,000

€77,500

Manager - Data Analytics / Advanced €65,000 €130,000

€105,000

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Practitioners Base Salaries

5-9 years exp. – little to no people management

Title Survey Min Survey Max Survey Aver Consultant - Business Intelligence €40,000 €60,000

€51,500

Consultant - Customer/Data Insights €35,000 €60,000

€50,000

Consultant - Data Analytics €40,000 €70,000

€55,000

CRM/Loyalty Manager €45,000 €60,000

€52,500

Data / Advanced Analytics Manager €55,000 €60,000

€57,500

Data Analyst €35,000 €60,000

€46,500

Data Scientist €30,000 €80,000

€50,500

Data Scientist / Senior €75,000 €90,000

€82,500

Insights Manager €45,000 €85,000

€63,750

Junior Executive - Data Analytics €35,000 €60,000

€45,000

Manager - Data Analytics / Advanced €50,000 €75,000

€60,500

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Support Level Base Salaries

1-4 years experience - 1st or 2nd role

Title Survey Min Survey Max

Survey Aver

Consultant - Data Analytics €20,000 €40,000

€34,500

Consultant - Data Scientist €35,000 €40,000

€37,500

Data Analyst €25,000 €60,000

€36,136

Data Scientist €35,000 €50,000

€42,500

Insights Executive €30,000 €40,000

€35,000

Junior Executive - Data Insights €20,000 €25,000

€22,500

Junior Executive - Data Analytics €25,000 €40,000

€33,750

Junior Executive - Online/Digital €20,000 €30,000

€25,000

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Gender Pay Gap

Title Female Average Salary Male Average Salary % Paygap for Females CDO / Digital Director €175,000 €212,500

21%

CEO/MD/Country Mgr/Business Owner €128,281 €138,035

8%

Chief Data Officer / Director €175,000 €162,500

7% 7%

Head of - Digital / Online €87,710 €72,290

18% 18%

Head of - E-Commerce €120,000 €135,000

13%

Head of - Insights €105,833 €89,166

16% 16%

Head of - Risk Analytics €125,000 €125,000

0% 0%

Manager - Business Intelligence €67,500 €87,500

30%

Manager - CRM / CVM €56,250 €68,500

22%

Manager - Customer/Data Insights €54,166 €94,583

75%

Manager - Data / Advanced Analytics €69,166 €87,142

26%

Manager - Digital / Online €60,416 €61,323

2%

Manager - E-Commerce €67,500 €66,250

2% 2%

Manager - Insights €65,000 €74,166

14%

Manager - Programme Manager €76,071 €82,500

8%

Manager - Data Analytics / Advanced Analytics €72,500 €86,964

20%

Consultant - Business Intelligence €52,500 €56,000

7%

Consultant - Customer/Data Insights €97,500 €55,625

43% 43%

Consultant - Data Analytics €41,785 €49,687

19%

Data Analyst €32,500 €41,562

28%

Data Scientist €62,500 €51,023

18% 18%

Data Scientist - Senior €87,500 €87,500

0% 0%

Executive - Data Analyst €36,944 €40,833

11%

Executive - Digital / Online €33,055 €33,055

0% 0%

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