THE VEGETARIAN CHANCE
Presentation
The idea and the creators
The Vegetarian Chance is a cultural association based in Switzerland, which aims to promote vegetarian cuisine and
- culture. The founders are the chef Pietro Leeman,
- wner of Michelin-star restaurant Joia in Milan and food
journalist Gabriel Eschenazi, repectively President and Vice President of the Association. We work for a project: spread true knowledge of vegetarianism, often victim of stereotypes, prejudices and even fashion which, while giving this diet more popularity and acceptance, it
- bscures its deeper and inner reasons.
› There are more and more people in the world who embrace the vegetarian diet (more than half a billion). They do so to give an individual contribution to environmental awareness, to protect their own health and lifestyle, to explore and discover more natural and less processed/industry adulterated foods while better nourishing themselves. This choice is not only oriented towards plants as such, but focuses on products that haven’t depleted our soils, our biodiversity and aren’t loaded with harmful chemicals. This phenomenon is more cultural than just culinary/gourmet. It involves consumers, farmers, entrepreneurs, chefs, doctors, nutritionists, public and private organizations, governments. Lately IARC (International Agency for Research on Cancer) has indirectly addressed the audience towards the vegetarian diet by including red and processed meat among cancer’s risk factors. We are leading in the right direction. Not by spreading panic, but inviting to receive and ask for accurate information about what we eat in order to choose without interference. › The Vegetarian Chance (TVC) seeks to foster the ongoing revolution with its activities which include cultural nd gastronomic events (conferences, films, book a contest, show cookings, workshops, participation at events). The chief event of TVC is the annual festival hosting the international contest which in 2017 will reach its fourth edition on May 27 and 28. The third edition took place in Milan on June 11 and 12, 2016 at MUDEC, Milan’s museum of cultures.
Gabriel Eschenazi Pietro Leemann Participants at the third edition of the competition Milan Mudec 2016