Papua New Guinea Population Media Center: An Overview Who we are - - PowerPoint PPT Presentation

Acting for Change in Papua New Guinea

Who we are

• International NGO
• 25 countries worldwide

What we do

• Entertainment-education
• Long-running soap operas
• Locally produced
• Research-based
• Results-oriented

(behaviour change)

• Various development issues

Population Media Center: An Overview

Positive Characters

Melodrama – with a Twist

Negative Characters Transitional Characters

Formative Research

• understand the causes of actions
• design realistic characters

& settings Evaluative Research

• baseline and endline
• programme impact

Monitoring Research

• audience comprehension
• progress toward objectives

Using Research to Inform Practice

Papua New Guinea: Stats

• 864 languages

(12% of the world’s languages)

• 5% of the world’s biodiversity
• rapid population growth

(total fertility rate = 4.4)

• radio is the only link

with the outside world for 80% of the population

Papua New Guinea: 2 Dramas

Nau em Taim (Pidgin)

• Avia’s Story: youth (stay in school & achieve your dreams)
• Pita’s Story: gender-based violence
• Tomaru’s Story: marine environmental protection

Echoes of Change (English)

• Amah’s Story: community

mobilization (mining)

• Ben’s Story: youth (HIV)
• Nini’s Story: domestic violence

Echoes of Change: Nini’s Story

• Rosie: helpful friend
• Loggy: Nini’s husband, violent, abusive
• Nini: loving, kind, strong-willed

Monitoring

Round 1 (March-April 2012):

• 9 environmental service sites
• 6 domestic violence service sites
• 12 reproductive health clinics

Results:

• 36% of respondents listen
• of those influenced by radio, 28% motivated by the drama

Participatory Evaluation

Focus Groups

What is the programme about? What does the programme mean to you? How has the programme influenced/changed your life?

Participant Sketching

Non texto-centric

Videography

Personal stories

Kylie’s Drawing

Cora’s Story: “My Dad”

www.populationmedia.org