Papua New Guinea Population Media Center: An Overview Who we are - PowerPoint PPT Presentation

Acting for Change in Papua New Guinea

Population Media Center: An Overview Who we are • International NGO • 25 countries worldwide What we do • Entertainment-education • Long-running soap operas • Locally produced • Research-based • Results-oriented (behaviour change) • Various development issues

Melodrama – with a Twist Positive Characters Transitional Characters Negative Characters

Using Research to Inform Practice Formative Research • understand the causes of actions • design realistic characters & settings Evaluative Research • baseline and endline • programme impact Monitoring Research • audience comprehension • progress toward objectives

Papua New Guinea: Stats • 864 languages (12% of the world’s languages) • 5% of the world’s biodiversity • rapid population growth (total fertility rate = 4.4) • radio is the only link with the outside world for 80% of the population

Papua New Guinea: 2 Dramas Nau em Taim (Pidgin) • Avia’s Story: youth (stay in school & achieve your dreams) • Pita’s Story: gender -based violence • Tomaru’s Story: marine environmental protection Echoes of Change (English) • Amah’s Story: community mobilization (mining) • Ben’s Story: youth (HIV) • Nini’s Story: domestic violence

Echoes of Change: Nini’s Story • Rosie: helpful friend • Loggy: Nini’s husband, violent, abusive • Nini: loving, kind, strong-willed

Monitoring Round 1 (March-April 2012): • 9 environmental service sites • 6 domestic violence service sites • 12 reproductive health clinics Results: • 36% of respondents listen • of those influenced by radio, 28% motivated by the drama

Participatory Evaluation Focus Groups What is the programme about? What does the programme mean to you? How has the programme influenced/changed your life? Participant Sketching Non texto-centric Videography Personal stories

Kylie’s Drawing

Cora’s Story: “My Dad”

www.populationmedia.org