PAPUA A NE NEW GU W GUINEA NEA PAPUA A NEW EW GUIN INEA EA - - PowerPoint PPT Presentation

SLIDE 1

INTERNA ERNATIONA TIONAL L VISITOR OR SUR URVEY

PAPUA A NE NEW GU W GUINEA NEA

SLIDE 2

1

Grow tourism arrivals to PNG by working with government and private sector to understand and develop arrivals markets.

Object jectiv ive

1

Object jectiv ive

2

Object jectiv ive

3

Increase the value of tourism to businesses and communities by working with government and the private sector to improve the PNG tourism product. Increase investment in PNG tourism by helping to build a pipeline of bankable projects.

IFC's work in Papua New Guinea is guided by the Papua New Guinea Partnership. Australia, New Zealand, and IFC are working together through the partnership to promote sustainable economic development, reduce poverty and stimulate private sector investment in Papua New Guinea.

PAPUA A NEW EW GUIN INEA EA TOURISM OURISM PROJEC ROJECT PROJEC ROJECT OB OBJEC ECTIVES IVES

Link nkages: es: Complement the World Bank’s PNG Tourism Sector Development Project to improve tourism services in the targeted destinations of East New Britain and Milne Bay.

SLIDE 3

2

Provides es uniqu que e insight ght to current tourism markets. Creates a baseline from which government and industry stakeholders can measure sure growth th and track k trends. Presen ents ts profiles iles of current visitors. Increases underst standi nding g of travel el patterns ns in the PNG provinces and regions.

IMPO PORTANC ANCE OF OF THE E INT NTERN ERNATIO TIONAL NAL VISIT ITOR R SURVEY EY (IVS VS)

Provides es data a to infor

• rm

m marketi ting ng stra rategie egies including key market segments, distribution channels and motivation factors. Allows for businesses and government to make eviden ence ce- based sed decisi isions

• ns for marketing,

product development, policy and strategies. The datab abase ase grows s over time enabling further data mining and the addition of new themes.

SLIDE 4

INTERNA ERNATIONA TIONAL L VISITOR OR SUR URVEY

TOTAL L VI VISIT SITOR OR DATA

DATA A FRO FROM M 6 MONT NTHS HS

JANUAR ARY Y 2018 8 – JUNE 2018

SLIDE 5

4

Figures exclude employment and cruise visitors

SUMM MMAR ARY Y OF OF KE KEY Y FIN INDING: DING: VISIT ITOR SPEN END JANUAR ARY Y – JUNE NE 2018 8 TOTAL AL VISIT ITORS

US USD D 78 78M

TOTAL AL SPEND USD

PG PGK K 26 260M 0M

TOTAL AL SPEND PGK

34 34,6 ,649 49

TOTAL AL VISITORS ORS

SLIDE 6

DIREC ECT ECONOMIC NOMIC IMPACT CT OF OF VISIT ITOR SPEN END

5

Accommodation and international airfares dominate visitor spend. Visitor spending on food & beverage, retail and tours is an important link to the local economy.

JANUAR ARY Y – JUNE NE 2018 8 TOTAL AL VISIT ITORS

Figures exclude employment and cruise visitors

SPEND D IN COUNTR NTRY Y AND PRIOR IOR TO ARR RRIV IVAL AL

USD MILLIONS ONS

$31.16 M $23.7 .72 M $8.2 .27 M $3.8 .81 1 M $3.6 .63 M $2.3 .34 M $2.2 .21 M $1.16 M $1.07 M $.98 M $ M $5 M $10 M $15 M $20 M $25 M $30 M $35 M ACCOMMODATION AIRFARES FOOD & BEVERAGE LOCAL TRANSPORT DOMESTIC TRAVEL RETAIL TOURS OTHER SOUVENIRS INTERNET & SERVICE

SLIDE 7

SPEN END D PER PERSO SON N PER TRIP IP

6

PNG is reliant on the Australian market and business tourists. PNG has a holiday market gap with other Pacific destinations receiving 70% of visitors for holiday purposes compared to 30% in PNG.

Figures exclude employment and cruise visitors

48% 48% 14 14% 10 10% 8% 8% 6% 6% 5% 5% 5% 5% 3% 3% 1% 1%

AUSTRALIA SOUTHEAST ASIA NORTHEAST ASIA EUROPE NORTH AMERICA NEW ZEALAND PACIFIC OTHER ASIA OTHER

TOTAL AL VISITOR ORS (%) BY MARKET

$2,44 ,448

PER PERSON PER TRIP

$2,5 ,574

PER PERSON PER TRIP

$1,34 ,347

PER PERSON PER TRIP

PURPOS RPOSE E OF OF VISIT IT TOTAL AL VISIT ITORS RS BY MARKET JANUAR ARY Y – JUNE NE 2018 8 TOTAL AL VISIT ITORS RS

54 54% 30 30% 16 16%

BUSINESS SS HOLIDAY VISITING TING FRIENDS DS & RE RELATIVE VES

SLIDE 8

7

While visitation to Port Moresby is the highest, there is an opportunity to encourage more visitors to regions and provinces. Interest in returning remains high at 93% of total visitors.

Figures exclude employment and cruise visitors

69 69%

TOTAL AL VISIT ITATION ION TO O THE E PRO ROVINCES INCES REGIONS IONS VISITED ITED & VISIT ITOR SA SATIS ISFACTION CTION JANUAR ARY Y – JUNE 2018 8 TO TOTAL AL VISITOR ORS

17 17% 14 14% 19 19% 64 64% WERE E SA SATIS TISFI FIED WOULD LD RETURN RN 93 93% 17 17%

JANUAR ARY Y 2017 7 – JUNE NE 2018 8 TOTAL AL VISIT ITORS

• 1. National

ional Capit ital al Distr tric ict

63 63%

• 2. Centra

ral l Provinc vince

• 3. Morobe

12 12% 10 10%

• 4. Norther

hern n Provinc ince e

8%

• 5. Western

rn Highlands lands

• 6. East New Britain

ain

7% 7%

• 7. New Irelan

land

7%

• 8. Madang

ng

• 9. Milne

e Bay

7% 7%

10.

• 0. Eastern Highlan

hlands ds

5%

11. . East Sepik ik 12. . West New Britain ain

5% 5%

SLIDE 9

INTERNA ERNATIONA TIONAL L VISITOR OR SUR URVEY

HO HOLI LIDAY Y MARK RKET ET PROF OFILE LES

JANUAR ARY Y 2017 7 – JUNE NE 2018

DATA A FRO FROM M 18 MONT NTHS HS

SLIDE 10

9

14,8 14,845 45

JAN 2017 7 – JUN 2018

The Australian market is predominately a mature, male market with most visitors between the ages of 40 and 70 years. Visitors have slightly lower spend than the average holiday spend per trip. TOTAL AL VISITOR ORS

US USD D 35 35M

TOTAL AL SPEND USD

$241

USD SPEND PER DAY

$2,3 ,357

USD SPEND PER TRIP

SPEND

9.8

NIGHTS

AVERAGE LENGTH OF STAY

PG PGK K 11 116M 6M

TOTAL AL SPEND PGK

12% 12% 12% 12% 21% 23% 23% 25% 25% 8% 8%

18-2 18-29 YRS 9 YRS 30-3 30-39 YRS 9 YRS 40-4 40-49 YRS 9 YRS 50-5 50-59 YRS 9 YRS 60-6 60-69 YRS 9 YRS 70+ 70+

GENDER 52 52%

OF HOLIDAY VISITORS

AUSTRALIA TRALIA

WOULD D RETURN

91 91%

AGE

38% 38% 62% 62% Fem Females ales Males Males

SLIDE 11

52 52%

OF HOLIDAY VISITORS

10

While the market is mature, they are interested in active and adventure

• holidays. With a high interest in returning, the key is to develop itineraries to

encourage them to travel beyond NCD and Central Province.

Note:

• Multiple responses, therefore totals do not add

up to 100%

JAN 2017 7 – JUN 2018

AUSTRALIA TRALIA

• 1. Local

al markets ts

61 61%

• 2. Visited

ed village lages

• 3. Visiti

ting ng the beach

• 4. Swimming

ing

• 5. WWII histor

tory relat ated ed to tours

56 56% 54 54% 54 54% 49 49%

• 6. Sights

tseein eeing

48 48%

• 7. Hiking

g and walking ing

• 8. Kokod
• da

a Trail il

• 9. Local

al dance e and music 10. . Snorkelli elling

44 44% 40 40% 33 33% 29 29%

TOP 10 10 ACTIVI VITIE TIES

45% 45% 33% 33% 12% 12% Fri Frien ends & & fam family ily Previous Previous visits visits Trave ravel age l agent / t / age agency bro rochure hures

HOW DID YOU FIND OUT ABOUT UT PNG? TOP 3 OPTIONS S

38% 38% 33% 33% 17% 17% 11% 11% A t travel agent ravel agent My Myself elf u using ing the I the Inter ternet et By ot

• thers

hers ( (bus usines iness, fri , frien ends, rela , relati tives ves) A m mix ix of onlin

• f online bo

e booking an

• king and t

d travel a ravel agen gent Othe Other

HOW W DID YOU PURCHASE HASE YOUR TRA RAVEL? ?

• 1. National

ional Capit ital al Distr tric ict

47 47%

• 2. Centra

ral l Provinc vince

• 3. Norther

hern n Provinc ince

30 30% 26 26%

• 4. New Irelan

land

• 5. East New Britain

ain

12 12% 9%

TOP 5 PROVI VINCE CES S VISITED TED

SLIDE 12

NEW ZEAL ALAND AND

3%

OF HOLIDAY VISITORS

11

836 836

JAN 2017 7 – JUN 2018

New Zealand has a split market with a grouping of younger travelers and a grouping of older travelers. There is potential for the young, adventurous New Zealand market to increase interest among younger travelers in others markets. TOTAL AL VISITOR ORS

US USD D 1.7 .7M

TOTAL AL SPEND USD

$230

USD SPEND PER DAY

$2,0 ,066

USD SPEND PER TRIP

SPEND

9.0

NIGHTS

AVERAGE LENGTH OF STAY

PG PGK K 5. 5.7M 7M

TOTAL AL SPEND PGK

24% 10% 16% 20% 20% 24% 8% 8%

18-2 18-29 YRS 9 YRS 30-3 30-39 YRS 9 YRS 40-4 40-49 YRS 9 YRS 50-5 50-59 YRS 9 YRS 60-6 60-69 YRS 9 YRS 70+ 70+

WOULD D RETURN

84 84%

AGE GENDER

49% 49% 51% 51% Fem Females ales Males Males

SLIDE 13

NEW ZEAL ALAND AND

12

New Zealanders are adventurous travelers with a focus on water based

• activities. They are more independent and do not rely on travel agents to

find out about PNG and book their trips.

Note:

• Multiple responses, therefore totals do not add

up to 100%

JAN 2017 7 – JUN 2018

• 1. Swimming

ing

68 68%

• 2. Local

al markets ets

• 3. Visiti

ting ng the beach

• 4. Sights

tseein eeing

• 5. Visited

ed villages lages

68 68% 63 63% 55 55% 50 50%

• 6. Snork

rkelling elling

42 42%

• 7. Hiking

g and walking ing

• 8. Local

al eve vents nts and celebra ebrati tions

• ns
• 9. Diving

ing 10. . Cultur ural al to tours

31 31% 30 30% 26 26% 25 25%

55% 55% 22% 22% 16% 16% Friend Friends & & family family Previous Previous visits visits Bus usines iness / / volun volunteer teer

• rganis
• rganisati

ation 31% 31% 37% 37% 20% 20% 12% 12% A t travel agent ravel agent My Myself elf u using ing the I the Inter ternet et By ot

• thers

hers ( (bus usines iness, fri , frien ends, rela , relati tives ves) A m mix ix of onlin

• f online bo

e booking an

• king and t

d travel a ravel agen gent Othe Other

HOW W DID YOU PURCHASE HASE YOUR TRA RAVEL? ?

• 1. National

ional Capit ital al Distr tric ict

52 52%

• 2. Madang

ng

• 3. New Irelan

land

22 22% 18 18%

• 4. Eastern

rn Highland hlands

• 5. East New Britain

ain

14 14% 10 10%

TOP 10 10 ACTIVI VITIE TIES TOP 5 PROVI VINCE CES S VISITED TED 3%

OF HOLIDAY VISITORS

HOW DID YOU FIND OUT ABOUT UT PNG? TOP 3 OPTIONS S

SLIDE 14

NORT RTH H AMERIC RICA

9%

OF HOLIDAY VISITORS

13

2,5 ,580

JAN 2017 7 – JUN 2018

The North America market is the highest yielding and oldest market for PNG. With low rates of interest in returning, PNG is a once-in-a-lifetime destination. Given the older demographic, accessibility is likely a concern for this market. TOTAL AL VISITOR ORS

US USD D 10.8 .8M

TOTAL AL SPEND USD

$361

USD SPEND PER DAY

$4,1 ,193

USD SPEND PER TRIP

SPEND

11.6 .6

NIGHTS

AVERAGE LENGTH OF STAY

PG PGK K 35 35.9 .9M

TOTAL AL SPEND PGK

10% 6% 6% 6% 6% 18% 41% 19%

18-2 18-29 YRS 9 YRS 30-3 30-39 YRS 9 YRS 40-4 40-49 YRS 9 YRS 50-5 50-59 YRS 9 YRS 60-6 60-69 YRS 9 YRS 70+ 70+

AGE WOULD D RETURN

75 75%

GENDER

56% 56% 44% 44% Fem Females ales Males Males

SLIDE 15

14

Cultural activities are important for North American visitors while adventurous activities have lower levels of participation. Travel agents play an important role in marketing the destination and booking travel.

Note:

• Multiple responses, therefore totals do not add

up to 100%

JAN 2017 7 – JUN 2018

• 1. Local

al markets ts

71 71%

• 2. Sights

tseein eeing

• 3. Visited

ed villages lages

• 4. Hiking

ng and walking ing

• 5. Local

al dance e and music

65 65% 60 60% 54 54% 53 53%

• 6. Diving

ing

52 52%

• 7. Visiti

ting ng the beach

• 8. Snork

rkelling elling

• 9. Birdwatc

atchin hing 10. . Cultur ural al Tour urs

48 48% 45 45% 45 45% 42 42%

43% 43% 32% 32% 7% 7% 17% 17% A t travel agent ravel agent My Myself elf u using ing the I the Inter ternet et By ot

• thers

hers ( (bus usines iness, fri , frien ends, rela , relati tives ves) A m mix ix of onlin

• f online bo

e booking an

• king and t

d travel a ravel agen gent Othe Other

HOW W DID YOU PURCHASE HASE YOUR TRA RAVEL? ?

1.

• 1. Nation

ional al Capit ital al Distr tric ict

50 50%

• 2. Western

rn Highlands lands

• 3. East Sepik

ik

31 31% 22 22%

• 4. Milne

e Bay

• 5. West New Britain

ain

17 17% 17 17%

NORT RTH H AMERIC RICA

TOP 10 10 ACTIVI VITIE TIES TOP 5 PROVI VINCE CES S VISITED TED 9%

OF HOLIDAY VISITORS

35% 35% 20% 20% 23% 23% Fri Frien ends & & fam family ily Previous Previous visits visits Trave ravel age l agent / t / age agency bro rochure hures

HOW DID YOU FIND OUT ABOUT UT PNG? TOP 3 OPTIONS S

SLIDE 16

PACIFIC CIFIC

3%

OF HOLIDAY VISITORS

15

96 961

JAN 2017 7 – JUN 2018

The Pacific holiday market is a young market, reflecting the demographics

• f the region. Overall, a small holiday market for PNG representing only 3%
• f holiday visitors.

TOTAL AL VISITOR ORS

US USD D 2M 2M

TOTAL AL SPEND USD

$294

USD SPEND PER DAY

$2,0 ,089

USD SPEND PER TRIP

SPEND

7.1 .1

NIGHTS

AVERAGE LENGTH OF STAY

PG PGK K 6. 6.7M 7M

TOTAL AL SPEND PGK

30% 30% 32% 32% 21% 11% 5% 5% 2% 2%

18-2 18-29 YRS 9 YRS 30-3 30-39 YRS 9 YRS 40-4 40-49 YRS 9 YRS 50-5 50-59 YRS 9 YRS 60-6 60-69 YRS 9 YRS 70+ 70+

AGE WOULD D RETURN

93 93%

GENDER

36% 36% 64% 64% Fem Females ales Males Males

SLIDE 17

16

Provinces visited and activity participation indicate that most Pacific travelers stick close to Port Moresby. Social media plays an important role in the dissemination of information about PNG around the region.

Note:

• Multiple responses, therefore totals do not add

up to 100%

JAN 2017 7 – JUN 2018

43% 43% 9% 9% 39% 39% 5% 5% A t travel agent ravel agent My Myself elf u using ing the I the Inter ternet et By ot

• thers

hers ( (bus usines iness, fri , frien ends, rela , relati tives ves) A m mix ix of onlin

• f online bo

e booking an

• king and t

d travel a ravel agen gent Othe Other

HOW W DID YOU PURCHASE HASE YOUR TRA RAVEL? ?

PACIFIC CIFIC

• 1. Visiti

ting ng the beach

78 78%

• 2. Local

al markets ets

• 3. Sights

tseein eeing

• 4. Po

Port Moresby Nature ure Park rk

• 5. Swimming

ing

70 70% 60 60% 46 46% 33 33%

• 6. Local

al dance e and music

27 27%

• 7. Parks

ks, , nature re reserves es and animal al sanctua tuaries ries

• 8. Local

al langu guage age and art

• 9. Sports relat

ated ed activit ivities ies 10. . Museums

26 26% 24 24% 23 23% 22 22%

• 1. National

ional Capit ital al Distr tric ict

67 67%

• 2. Centra

ral l Provinc vince

• 3. Morobe

12 12% 10 10%

• 4. East New Britain

ain

• 5. Eastern

rn Highland hlands

7% 7%

TOP 10 10 ACTIVI VITIE TIES TOP 5 PROVI VINCE CES S VISITED TED 3%

OF HOLIDAY VISITORS

52% 52% 39% 39% 21% 21% Fri Frien ends & & fam family ily Previous Previous visits visits Soc Social m ial media ( edia (Fac Faceboo ebook, k, Twit itter etc ter etc.) .)

HOW DID YOU FIND OUT ABOUT UT PNG? TOP 3 OPTIONS S

SLIDE 18

EUROPE OPE (EXCL CLUDING ING UK)

9%

OF HOLIDAY VISITORS

17

2, 2,73 731

JAN 2017 7 – JUN 2018

The high yielding European holiday market has the longest average length

• f stay in PNG. The lower age range and high percent of male travelers

indicates a trend toward adventure travel. TOTAL AL VISITOR ORS

US USD D 10M 0M

TOTAL AL SPEND USD

$254 $254

USD SPEND PER DAY

$3,6 ,680

USD SPEND PER TRIP

SPEND

14.5

NIGHTS

AVERAGE LENGTH OF STAY

PG PGK K 33 33.3 .3M

TOTAL AL SPEND PGK

16% 27% 21% 17% 13% 7% 7%

18-2 18-29 YRS 9 YRS 30-3 30-39 YRS 9 YRS 40-4 40-49 YRS 9 YRS 50-5 50-59 YRS 9 YRS 60-6 60-69 YRS 9 YRS 70+ 70+

AGE WOULD D RETURN

82 82%

GENDER

32% 32% 68% 68% Fem Females ales Males Males

SLIDE 19

EUROPE OPE (EXCL CLUDING ING UK)

18

European travelers prefer independent travel using travel books and the internet to find new destinations and book travel online. Ensuring information

• n PNG is available online, in multiple languages is important.

Note:

• Multiple responses, therefore totals do not add

up to 100%

JAN 2017 7 – JUN 2018

28% 28% 48% 48% 4% 4% 16% 16% A t travel agent ravel agent My Myself elf u using ing the I the Inter ternet et By ot

• thers

hers ( (bus usines iness, fri , frien ends, rela , relati tives ves) A m mix ix of onlin

• f online bo

e booking an

• king and t

d travel a ravel agen gent Othe Other

HOW W DID YOU PURCHASE HASE YOUR TRA RAVEL? ?

• 1. Local

al markets ts

85 85%

• 2. Visiti

ting ng the beach

• 3. Sights

tseein eeing

• 4. Swimming

ing

• 5. Visiti

ting ng villages lages

81 81% 65 65% 61 61% 61 61%

• 6. Snork

rkelling elling

60 60%

• 7. Local

al dance e and music

• 8. Hiking

ng and walking ing

• 9. Museums

10. . Cultur ural al to tours

55 55% 50 50% 40 40% 40 40%

• 1. National

ional Capit ital al Distr tric ict

43 43%

• 2. Western

rn Highlands lands

• 3. East Sepik

ik

36 36% 31 31%

• 4. Madang

ng

• 5. East New Britain

ain

31 31% 26 26%

TOP 10 10 ACTIVI VITIE TIES TOP 5 PROVI VINCE CES S VISITED TED 9%

OF HOLIDAY VISITORS

36% 36% 24% 24% 23% 23% Friend riends & & fa family mily Travel B ravel Book (

• ok (e.g. L

e.g. Lone

• nely

ly Planet Planet) In Intern ternet S et Search ( earch (e.g e.g. Google)

• gle)

HOW DID YOU FIND OUT ABOUT UT PNG? TOP 3 OPTIONS S

SLIDE 20

UK UK

3%

OF HOLIDAY VISITORS

19

864 864

JAN 2017 7 – JUN 2018

The UK is a high yield, mature market with most tourists between 40 and 69 years of age. A bias towards men offers opportunities to create targeted marketing campaigns for female tourists to encourage them to visit. TOTAL AL VISITOR ORS

US USD D 3. 3.4M 4M

TOTAL AL SPEND USD

$329

USD SPEND PER DAY

$3,9 ,949

USD SPEND PER TRIP

SPEND

12 12

NIGHTS

AVERAGE LENGTH OF STAY

PG PGK K 11 11.3 .3M

TOTAL AL SPEND PGK

4% 4% 11% 17% 35% 35% 28% 28% 4% 4%

18-2 18-29 YRS 9 YRS 30-3 30-39 YRS 9 YRS 40-4 40-49 YRS 9 YRS 50-5 50-59 YRS 9 YRS 60-6 60-69 YRS 9 YRS 70+ 70+

AGE WOULD D RETURN

84 84%

GENDER

36% 36% 64% 64% Fem Females ales Males Males

SLIDE 21

UK UK

20

UK holiday visitors have a focus on nature based activities in PNG with high rates of participation in birdwatching. Travelers have a mixed profile of independent booking and using travel agents.

Note:

• Multiple responses, therefore totals do not add

up to 100%

JAN 2017 7 – JUN 2018

48% 48% 33% 33% 7% 7% 13% 13% A t travel agent ravel agent My Myself elf u using ing the I the Inter ternet et By ot

• thers

hers ( (bus usines iness, fri , frien ends, rela , relati tives ves) A m mix ix of onlin

• f online bo

e booking an

• king and t

d travel a ravel agen gent Othe Other

HOW W DID YOU PURCHASE HASE YOUR TRA RAVEL? ?

• 1. Local

al markets ts

62 62%

• 2. Visiti

ting ng the beach

• 3. Visiti

ting ng villages lages

• 4. Snork

rkelling elling

• 5. Swimming

ing

59 59% 59 59% 52 52% 52 52%

• 6. Birdwatc

atchin hing

48 48%

• 7. Local

al dance e and music

• 8. Hiking

ng and walking ing

• 9. Sights

tsee eeing ing 10. . Parks ks, , nature re reserves es and animal al sanctua tuaries ries

47 47% 45 45% 43 43% 41 41%

• 1. National

ional Capit ital al Distr tric ict

52 52%

• 2. Western

rn Highlands lands

• 3. East Sepik

ik

26 26% 24 24%

• 4. Centra

ral l Provinc vince

• 5. West New Britain

ain

22 22% 20 20%

TOP 10 10 ACTIVI VITIE TIES TOP 5 PROVI VINCE CES S VISITED TED 3%

OF HOLIDAY VISITORS

32% 32% 23% 23% 23% 23% Fri Frien ends & & fam family ily Previous Previous visits visits Trave ravel age l agent / t / age agency bro rochure hures

HOW DID YOU FIND OUT ABOUT UT PNG? TOP 3 OPTIONS S

SLIDE 22

ASIA

20 20%

OF HOLIDAY VISITORS

21

5,6 ,696

JAN 2017 7 – JUN 2018

The Asian holiday traveler to PNG is generally younger with lower levels of

• spending. More responses are needed to fully explore data on individual

source markets. TOTAL AL VISITOR ORS

US USD D 11 11.5 .5M

TOTAL AL SPEND USD

$205

USD SPEND PER DAY

$2,0 ,013

USD SPEND PER TRIP

SPEND

9.8

NIGHTS

AVERAGE LENGTH OF STAY

PG PGK K 38 38M

TOTAL AL SPEND PGK

9% 9% 29% 29% 33% 33% 16% 13%

18-2 18-29 YRS 9 YRS 30-3 30-39 YRS 9 YRS 40-4 40-49 YRS 9 YRS 50-5 50-59 YRS 9 YRS 60-6 60-69 YRS 9 YRS 70+ 70+

AGE WOULD D RETURN

91 91%

GENDER

38% 38% 62% 62% Fem Females ales Males Males

China, Hong Kong, India, Indonesia, Japan, Malaysia, Nepal, Philippines, Singapore, Thailand

SLIDE 23

ASIA

22

Diving is an important activity for Asian travelers to PNG. There is a potential to increase dive and WWII tourists to visit PNG as these are key activities for the market.

Note:

• Multiple responses, therefore totals do not add

up to 100%

JAN 2017 7 – JUN 2018

35% 35% 38% 38% 16% 16% 9% 9% A t travel agent ravel agent My Myself elf u using ing the I the Inter ternet et By ot

• thers

hers ( (bus usines iness, fri , frien ends, rela , relati tives ves) A m mix ix of onlin

• f online bo

e booking an

• king and t

d travel a ravel agen gent Othe Other

HOW W DID YOU PURCHASE HASE YOUR TRA RAVEL? ?

1.

• 1. Local

al markets ts

77 77%

• 2. Visiti

ting ng the beach

• 3. Sights

tseein eeing

• 4. Po

Port Moresby Nature ure Park rk

• 5. Diving

ing

57 57% 46 46% 44 44% 41 41%

• 6. Visiti

ting ng villages lages

32 32%

• 7. Swimming

ing

• 8. Parks

ks, , nature re reserves es and animal al sanctua tuaries ries

• 9. Museums

10. . WWII histor tory relat ated ed to tours

30 30% 28 28% 28 28% 26 26%

• 1. National

ional Capit ital al Distr tric ict

57 57%

• 2. West New Britain

in

• 3. East New Britain

in

13 13% 9%

• 4. Western

rn Highlands lands

• 5. Norther

hern n Provinc ince

9% 9%

TOP 10 10 ACTIVI VITIE TIES TOP 5 PROVI VINCE CES S VISITED TED 20 20%

OF HOLIDAY VISITORS (China, Hong Kong, India, Indonesia, Japan, Malaysia, Nepal, Philippines, Singapore, Thailand)

36% 36% 24% 24% 23% 23% Fri Frien ends & & fam family ily Pre Previ vious vi

• us visits

sits In Intern ternet S et Search ( earch (e.g e.g. Google)

• gle)

HOW DID YOU FIND OUT ABOUT UT PNG? TOP 3 OPTIONS S

SLIDE 24

67 67 70 70 77 77 89 89 89 89 90 90 90 90

10 20 30 40 50 60 70 80 90 100

New ew Ze Zealand Asia ia Pac Pacific ific UK UK Aus ustrali tralia North A

• rth Americ

erica Europ Europe ( e (ex excludin luding U g UK) K)

Share are of holida liday visit itor

• rs Jan 2017

7 – Jun 2018 8 (%)

23

*A satisfied visitor includes respondents who answered ‘satisfied’ or ‘very satisfied’

The markets with the highest levels of satisfaction are those with the highest yield and highest levels of travel to provinces outside of NCD.

OVERA RALL LL SA SATI TISF SFACT CTION ION BY MARKET ET* JAN 2017 7 – JUN 2018

SLIDE 25

24

*A satisfied visitor includes respondents who answered ‘satisfied’ or ‘very satisfied’

The key tourism destinations prioritized by government have the highest levels of visitor satisfaction. Destinations with lower levels of satisfaction may face issues of safety and security or fading accommodation stock.

OVERA RALL LL SA SATI TISF SFACT CTION ION BY PROVINCE VINCE VISITED ITED JAN 2017 7 – JUN 2018

83% 83% 84% 85% 85% 88% 88% 89% 89% 90% 90% 90% 90% 90% 90% 91% 92% 92% 94% 94% 96% 96%

75% 80% 85% 90% 95% 100%

Madang Madang Nati ational Cap

• nal Capit

ital D al Distric istrict Wes Western tern H Highla ighlands ds Wes est N t New ew Brit ritain ain Mor Morobe

• be

Ea Eastern H tern Highlands ighlands New ew Ire Irela land Ea East N t New ew B Brit ritain ain East S st Sep epik ik Milne Milne B Bay Pro Provinc ince Central Provinc Central Province Northern Province

• rthern Province

SHARE RE OF HOLID IDAY Y VISIT ITOR ORS S JAN 2017 – JUN 2018 (%)

SLIDE 26

25

The European adventure market seeks value for money accommodation, sufficient information for independent planning, and formalized attractions. North Americans stay longer and travel throughout the country, encountering more challenges with flights.

IMPR PROVEM EMENTS ENTS SUGGES GESTED D BY MARKET ET JAN 2017 7 – JUN 2018

27 27 24 24 18 18 17 17 9 9 7 6 5 4 4 1 1 23 23 21 21 28 28 3 3 10 10 13 13 21 21 13 13 5 3 3 24 24 33 33 24 24 6 7 7 4 4 11 11 4 1 4 5 10 10 15 15 20 20 25 25 30 30 35 35 Australia Europe (excluding the UK) North America

Note:

• Multiple responses, therefore totals do not add up

to 100%

SLIDE 27

30 30 17 17 17 17 16 16 12 12 8 8 8 7 15 15 35 35 18 18 13 13 20 20 11 11 9 7 9 10 10 36 36 19 19 9 18 18 10 10 6 5 6 18 18 29 29 27 27 4 18 18 16 16 5 9 11 11 21 21 39 39 19 19 8 19 19 8 8 8 4 17 17 33 33 28 28 5 16 16 11 11 6 6 9 34 34 12 12 15 15 17 17 7 8 12 12 5 4 37 37 10 10 15 15 16 16 8 10 10 6 5 5 29 29 33 33 20 20 10 10 10 10 4 6 4 6

5 10 15 20 25 30 35 40

National Capital District New Ireland East New Britain East Sepik Madang Western Highlands Central Province Northern Province Milne Bay

26

In provinces where safety and security is not an issue, airlines and flights dominate as a specific challenge. Opportunity to develop more activities in Central Province to add on to Kokoda Track experience.

IMPR PROVEM EMENTS ENTS BY PROVINCE INCE VISIT ITED JAN 2017 7 – JUN 2018

Note:

• Multiple responses, therefore totals do not add up

to 100%

SLIDE 28

IFC's work in Papua New Guinea is guided by the Papua New Guinea Partnership. Australia, New Zealand, and IFC are working together through the partnership to promote sustainable economic development, reduce poverty and stimulate private sector investment in Papua New Guinea.

Thank ank You