Pa ws in the Va le Pre se nta tio n fo r L o c a l Ac c e ss F o - - PowerPoint PPT Presentation

Pa ws in the Va le

Pre se nta tio n fo r L

• c a l

Ac c e ss F

• rum 27 July 2016

Pa ws in the Va le

 Pilo t to te st Do g F

rie ndly T

• urism in the

Va le

 Why?

 E

c o no mic Bo o st to T

• urism

 Visito rs with Do g s a lre a dy c o me to the Va le

– Pro c e ss no t ma na g e d

Wha t ha ve we do ne to da te

 De sk to p re se a rc h lo o king a t the b e ne fits a nd

po te ntia l pitfa lls o f Do g F rie ndly to urism

 L

• o k a t wa ys to e nha nc e b e ne fits a nd

minimise pitfa lls

 L

e a rning trip to Co rnwa ll to g a in unde rsta nding o f wha t the y do in pra c tic e

 Wo rksho ps with Do g F

rie ndly e xpe rt Ste phe n Je nkinso n

Hig hlig hts o f le a rning Pro s

 T

he re is a g ro wing tre nd to wa rds b e c o ming do g frie ndly

 T

he UK pe t industry is no w wo rth mo re tha n £23.7 b illio n a nnua lly

 2011 sa w pe t-frie ndly b o o king s rise b y 132%  Do g o wne rs will pa y a pre mium fo r pe t

frie ndly a c c o mmo da tio n

 Ho te ls tha t o pe n the ir do o rs to do g s c o uld

inc re a se re ve nue s b y 30% a ye a r

Hig hlig hts o f L e a rning Po te ntia l Pitfa lls

 Do g fo ul tha t is no t dispo se d o f pro pe rly  Do g fo ul ruining c ro ps.  She e p b e ing wo rrie d o r kille d.  L

ive sto c k b e ing a tta c ke d.

 Do g s who wo rry live sto c k b e ing sho t.  Ca ttle injuring wa lke rs with do g s.  Do g s a nd o wne rs fa lling o ff c liffs.

Wha t do we wa nt to le a rn?

 I

s Do g F rie ndly to urism g o o d fo r b usine ss?

 Ca n we mitig a te pitfa lls  Ca n we influe nc e b e ha vio ur o f do g

• wne rs

So me thing s we will do

 T

e st so me ne w sig na g e

 T

ria l wa ys to disse mina te c o nte nts o f Co untry side Do g Wa lking Co de

 De ve lo p a Co de o f c o nduc t fo r re side nts

a nd to urists a like tha t c a n b e use d a fte r the pilo t to e nc o ura g e re spo nsib le Do g F rie ndly to urism.

So me thing s we will do

 De ve lo p a to o lkit to e nsure tha t the tra de is

e q uippe d with the kno wle dg e o f ho w to e ffe c tive ly we lc o me re spo nsib le do g o wne rs a s pa rt o f the ir o ffe r.

 Run a ta rg e te d ma rke ting c a mpa ig n

b e twe e n Oc t 1st 2016 a nd Ja nua ry 30th 2017 to pro mo te Do g F rie ndly lo c a tio ns in the Va le

 E

va lua te the suc c e ss a nd fa ilure o f the pilo t a nd disse mina te the finding s.