P A I N T P A L E T T E F O R MICHAELA NAIXIN JACKIE EMILY - - PowerPoint PPT Presentation

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Oct 28, 2022 372 likes •501 views

P A I N T P A L E T T E F O R MICHAELA NAIXIN JACKIE EMILY TSUMURA ZHANG CHUI TSO P R O D U C T + C L I E N T paint palette for ALESSI Opening: Enhancing appreciation of daily routine to reveal underlying emotions P R O C E S S va

SLIDE 1

MICHAELA TSUMURA JACKIE CHUI NAIXIN ZHANG EMILY TSO

F O R

P A I N T P A L E T T E

SLIDE 2

P R O D U C T + C L I E N T

for ALESSI

paint palette

Opening: Enhancing appreciation of daily routine to reveal underlying emotions

SLIDE 3

P R O C E S S

f STRATEGIC DESIGN

value creation

CUSTOMER DESIGNER COMPANY BOARD

emotional design

market + financially driven

transformative potential

ideation

innovation

free thinking cultural awareness + relevance understanding trends

a creative dialogue for exchanging points of view, ideas gel and take shape

research discovery phase design phase design tools + methods define phase design pollution + complacency

form follows emotion

creative engagement

be aware of the past - especially relating to emotional and functional issues of consumer behaviour find the specific motivations for human behaviour refine chosen design concept by creating a series of models / CAD renderings conceptual and esthetic ideation start with research and focus on human behaviours, social trends, market-relevant desires and emerging

pportunities in science and technology

abstraction and simple visualization connect and coordinate human needs and dreams with new

pportunities

technically functionality converted into humanistic symbolism facilitate discussion abuse considers reveals involve provide requires allows forms creates experience allows guides guides clear vision quantitative + qualitative research immerse in target group reframe perception imagine how consumers use products create new markets start with research and focus on human behaviour frames inspires

SLIDE 4

O U R A P P L I C AT I O N

f STRATEGIC DESIGN

value creation

CUSTOMER DESIGNER COMPANY BOARD emotional design

market + financially driven

transformative potential

ideation

innovation

free thinking understanding trends

a creative dialogue for exchanging points of view, ideas gel and take shape

research discovery phase design phase design tools + methods define phase design pollution + complacency

form follows emotion

creative engagement

be aware of the past - especially relating to emotional and functional issues of consumer behaviour find the specific motivations for human behaviour abstraction and simple visualization facilitate discussion abuse considers reveals involve provide requires allows forms creates experience allows guides guides clear vision quantitative + qualitative research immerse in target group start with research and focus on human behaviour frames inspires Enhancing appreciation of existing routine to reveal underlying emotions through the use of Alessi’s products cultural awareness + relevance immersed in the target group to understand daily routines finding delight communicates a socio-cultural message through irony brings political awareness to people brings cultural awareness to people modernized aesthetics within traditional form consider the possibilities of new markets + consumer experience research values and design principles of Alessi + Iacchetti step back and smart recombine history + current trends jumping fences through smart recombination + irony relation of form with culture refine chosen form by producing digital CAD models investigate production process, packaging and branding

SLIDE 5 The urbanization of the Vancouver Chinatown generates excitement for the generations that are aiming to revitalize the community. On the contrary, the longtime residents of this neighbourhood value the continuation of its cultural identity, and preservation of historical significance.

Lim Sai Hor (Kow Mock) Benevolent Association Building

D I S A P P E A R I N G C U LT U R A L S I G N I F I CA N C E

SLIDE 6 smart recombining an abstracted version facade of the building with a traditional paint palette

jumping fences + smart recombinations + transformational metaphor

considered different aspects of Chinese culture including gestures used in painting, reading and writing eliminated cultural cliches by reducing materials and abstracting the form further adding delight in the ergonomics

f palette by incorporating the

idea of inverted windows that brought light into the Lim Sai Hor (Kow Mock) Benevolent Association building.

I T E R AT I O N

1 2 3 4

SLIDE 7 palette is a blank canvas that depicts the facade of the Chinatown green building

reminiscent of the old Vancouver Chinatown

vertime, more colors and

shades are mixed onto the palette, giving the stainless steel a new aesthetic value audience may or may not like what has been done to the stainless steel as the painting gestures represent painting

ver an important historical

aspect of Chinatown. washing or scraping the paint off to create a colorful relief, or scars left behind from the scraping. Is stainless steel really stainless? ironic fun for the “gentrifiers” moving in, but disrespectful to the elder community when the palette returns back to the

riginal state the user can reflect on

the changes that occurred

PA I N T PA L E T T E E X P E R I E N C E

1 2 3 4

SLIDE 8

a stainless steel paint palette with smooth, curved edges

D E TA I L S

material + finish stamped detail curved sides triangle stand form inspired by the inverted window of the Lim Sai Hor Benevolent Association building

SLIDE 9

P R O D U C T I O N P R O C E S S

flat stainless steel sheet stamp out holes + soften edges stamp pattern detail Practical for mass producing high-quality stainless steel products 1 3

metal sheet forming

2 4 5 curl opposing corners + add triangular piece polish + finish

SLIDE 10

B R A N D I N G

materials + packaging Enhancing appreciation of the tool in your hands.

cardstock stainless steel

artistic gesture judging proportions (before taking action)

SLIDE 11

S T U D I O

painting environment

SLIDE 12

R E F E R E N C E S

http://karen-magill.blogspot.ca/2011/01/ramsey-and-chow.html http://www.insidevancouver.ca/2011/04/14/photo-essay-inside-vancouver-neighbourhoods-chinatown/ http://vancouver.ca/files/cov/historic-study-of-the-society-buildings-in-chinatown.pdf https://s-media-cache-ak0.pinimg.com/736x/14/c4/69/14c4697d59240a26ea24951b5be0a8f2.jpg

WEB IMAGES

http://www.shayssilkcreation.com/images/slider/piza.jpg http://www.vancouver-chinatown.com/images/gallery/main/ct_main_1_12.jpg http://static.squarespace.com/static/53167a5fe4b0c6f4c178efd4 /t/5445817ae4b0878cfaf1c65c/1413841274167/Studio_1.jpg