P A I N T P A L E T T E F O R MICHAELA NAIXIN JACKIE EMILY TSUMURA ZHANG CHUI TSO
P R O D U C T + C L I E N T paint palette for ALESSI Opening: Enhancing appreciation of daily routine to reveal underlying emotions
P R O C E S S va l ue of STRATEGIC DESIGN COMPANY BOARD market + financially driven clear vision immerse in target group creation provide understanding trends research be aware of the past - especially relating to emotional creative allows requires and functional issues of consumer behaviour find the specific motivations engagement start with research and focus on human behaviour for human behaviour ideation quantitative + qualitative research involve abstraction and reveals simple visualization allows form follows emotion DESIGNER emotional design creates design tools + methods considers abuse innovation facilitate discussion reframe perception design pollution + free thinking imagine how consumers use products inspires forms create new markets complacency a creative dialogue for exchanging points of discovery phase view, ideas gel and take CUSTOMER start with research and focus on human behaviours, shape social trends, market-relevant desires and emerging opportunities in science and technology cultural awareness + relevance transformative potential experience connect and coordinate human guides needs and dreams with new opportunities design phase technically functionality frames conceptual and esthetic ideation converted into humanistic symbolism guides define phase refine chosen design concept by creating a series of models / CAD renderings
O U R A P P L I C AT I O N va l ue of STRATEGIC DESIGN COMPANY BOARD market + financially driven clear vision immerse in target group creation provide understanding trends research be aware of the past - especially relating to emotional creative allows and functional issues of consumer behaviour requires find the specific motivations engagement start with research and focus on human behaviour for human behaviour ideation quantitative + qualitative research involve abstraction and reveals simple visualization allows DESIGNER form follows emotion emotional design creates design tools + methods Enhancing appreciation of existing routine to reveal underlying emotions through the use of Alessi’s products considers abuse innovation facilitate discussion consider the possibilities of new markets + consumer design pollution + free thinking inspires forms experience complacency a creative dialogue for exchanging points of discovery phase view, ideas gel and take CUSTOMER research values and design principles of Alessi + Iacchetti shape step back and smart recombine history + current trends transformative potential experience cultural awareness + relevance guides immersed in the target group to communicates a socio-cultural understand daily routines message through irony design phase finding delight brings political awareness to people brings cultural awareness to people frames jumping fences through smart recombination + irony modernized aesthetics within relation of form with culture traditional form guides define phase refine chosen form by producing digital CAD models investigate production process, packaging and branding
D I S A P P E A R I N G C U LT U R A L S I G N I F I CA N C E Lim Sai Hor (Kow Mock) Benevolent Association Building The urbanization of the Vancouver Chinatown generates excitement for the generations that are aiming to revitalize the community. On the contrary, the longtime residents of this neighbourhood value the continuation of its cultural identity, and preservation of historical significance.
I T E R AT I O N jumping fences + smart recombinations + transformational metaphor 1 2 3 4 smart recombining an considered different aspects of eliminated cultural cliches by adding delight in the ergonomics abstracted version facade of Chinese culture including reducing materials and of palette by incorporating the the building with a traditional gestures used in painting, abstracting the form further idea of inverted windows that paint palette reading and writing brought light into the Lim Sai Hor (Kow Mock) Benevolent Association building.
PA I N T PA L E T T E E X P E R I E N C E reminiscent of the old Vancouver Chinatown Is stainless steel really stainless? 1 2 3 4 palette is a blank canvas that overtime, more colors and washing or scraping the paint off when the palette returns back to the depicts the facade of the shades are mixed onto the to create a colorful relief, or scars original state the user can reflect on Chinatown green building palette, giving the stainless left behind from the scraping. the changes that occurred steel a new aesthetic value audience may or may not like what has been done to the stainless steel as the painting ironic gestures represent painting fun for the “gentrifiers” over an important historical moving in, but disrespectful aspect of Chinatown. to the elder community
D E TA I L S material + finish a stainless steel paint palette with smooth, curved edges stamped detail curved sides form inspired by the inverted window of the Lim Sai Hor Benevolent triangle stand Association building
P R O D U C T I O N P R O C E S S metal sheet forming Practical for mass producing high-quality stainless steel products 1 1 flat stainless steel sheet 2 stamp out holes + soften edges 3 stamp pattern detail 4 curl opposing corners + add 5 polish + finish triangular piece
B R A N D I N G materials + packaging cardstock artistic gesture judging proportions (before taking action) stainless steel Enhancing appreciation of the tool in your hands.
S T U D I O painting environment
R E F E R E N C E S WEB http://karen-magill.blogspot.ca/2011/01/ramsey-and-chow.html http://www.insidevancouver.ca/2011/04/14/photo-essay-inside-vancouver-neighbourhoods-chinatown/ http://vancouver.ca/files/cov/historic-study-of-the-society-buildings-in-chinatown.pdf https://s-media-cache-ak0.pinimg.com/736x/14/c4/69/14c4697d59240a26ea24951b5be0a8f2.jpg IMAGES http://www.shayssilkcreation.com/images/slider/piza.jpg http://www.vancouver-chinatown.com/images/gallery/main/ct_main_1_12.jpg http://static.squarespace.com/static/53167a5fe4b0c6f4c178efd4 /t/5445817ae4b0878cfaf1c65c/1413841274167/Studio_1.jpg
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