Overall Goals Get To Know Each Social Media Platform Identify Your - PowerPoint PPT Presentation

Oct 09, 2023 •225 likes •480 views

Overall Goals Get To Know Each Social Media Platform Identify Your Target Markets For Social Media Identify Your Goals For Social Media How To Use Social Media Effectively How To Know If Its Working Facebook Instagram

Overall Goals • Get To Know Each Social Media Platform • Identify Your Target Markets For Social Media • Identify Your Goals For Social Media • How To Use Social Media Effectively • How To Know If It’s Working
Facebook
Instagram
Twitter
LinkedIn
YouTube
Snapchat
Identify Your Target Markets
Influencers & Decision Makers • Page Analytics • Bounce Rates • Exit Rates • Conversion Rates • Click Through Rates • Landing Page Metrics • Traffic Sources • Time On Page • A/B Testing Methodology
Methods To Develop Target Markets: • Contacts Database Or CRM • Utilize Sales Team’s Feedback • Interview Customers & Prospects • Define Current Customer’s Motivators • Define Ideal Customer And Motivators • Segment Into Influencers & Decision Makers
Identify Your Social Media Goals
Are You Trying To Increase … Social Followers, Website Traffic, Brand Awareness, Funnel Leads, etc. OR Are You Trying To Become … An Industry Thought Leader That’s Part Of Your Target Market's Community
What Should My Business Share? Blogs • Articles • News • Whitepapers
What Should My Business Share? Videos • Pictures • Infographics • GIFs
How Often Should You Post • Once Per Day? • Once Per Week? • Best Time To Post?
How To Increase Your Reach & Visibility • Boosting • Ad Campaigns • Ad Funnels
The Funnel
The BIG Funnel
How To Know If It’s Working
How To Know If It’s Working • Analytics Will Tell You Everything (most everything) You’ll Need To Know • Heatmap Software • Google Analytics • Facebook Ad Metrics
Next Steps? • Identify Your Influencers And Decision Makers • Pick 1-2 Platforms To Focus On (based on TM) • Set Realistic Goals • Experiment With Posting Times & Frequency • Share Your Company Culture • Make Content! • Share Curated Content (80/20 rule) • Last But Not Least … BE SOCIAL

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