Leading Partners for Ohios $46 Billion Tourism Industry Tourism is - - PowerPoint PPT Presentation

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Leading Partners for Ohios $46 Billion Tourism Industry Tourism is - - PowerPoint PPT Presentation

Nov 27, 2022 20 likes •365 views

Leading Partners for Ohios $46 Billion Tourism Industry Tourism is an Economic Driver Record number of visits to Ohio: 222 Million Visitor Spending in Ohio: 39% increase since 2010 Tourism Supported Jobs: $ 46 billion 429,000 $44

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Leading Partners for Ohio’s $46 Billion Tourism Industry

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Tourism is an Economic Driver

Record number of visits to Ohio: 222 Million

Tourism Supported Jobs:

429,000

Up from 427,000 in 2016

$32 ¡ $38 ¡ $44 ¡ 2010 ¡ 2013 ¡ 2017 ¡

$46 billion

Visitor Spending in Ohio:

39% increase since 2010

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Record Ohio Visits!

200 ¡ 212 ¡ 222 ¡ 2014 ¡ 2016 ¡ 2018 ¡

222 million

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Record Visitor Spending!

$43 ¡ $44 ¡ $46 ¡ 2016 ¡ 2017 ¡ 2018 ¡

$46 billion

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  • Ohio. Find It Here.

Part of Ohio Development Services Agency

Governor Mike DeWine Director Lydia Mihalik

  • Lt. Governor Jon

Husted

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#OhioFindItHere

Creating a positive image of Ohio and increasing visits to

  • ur state
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photographic style

  • Photography focuses on the emotional

connection between people while experiencing Ohio.

  • The images we capture should:
ü Be unexpected and surprising ü Feel candid and spontaneous ü Illustrate an emotional experience

s h

  • r

e j

  • y

.

Marblehead Lighthouse in Marblehead
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2019

  • Ohio. Find It Here.

in Ohio and every state around us

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Digital Ads

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Ohio.FindItHere /OhioFindItHere /OhioFindItHere 89,000 followers

247,000 followers

43,000 followers

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Heritage Tourism

The National Trust for Historic Preservation in the United States defines heritage tourism as "traveling to experience the places, artifacts and activities that authentically represent the stories and people of the past", and "heritage tourism can include cultural, historic and natural resources".

Guns, Presidents, Bones, Airplanes, Space Ships

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Contributing to Ohio’s $46 billion Tourism Industry

+

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Ohio Presidential Trail

  • Created in Partnership with Ohio History
Connection
  • 13 stops recognizing the 8 Ohio Presidents
  • Rutherford B. Hayes Presidential Library and
Museums, Fremont
  • William Henry Harrison Tomb, North Bend
  • William Howard Taft National Historic Site, Cincinnati
  • U.S. Grant Birthplace, Point Pleasant
  • U.S. Grant Boyhood Home & Schoolhouse,
Georgetown
  • Warren G. Harding Home & Memorial, Marion
  • James A. Garfield National Historic Site, Mentor
  • James A Garfield Birthplace, Moreland Hills
  • Hiram College (Garfield and his wife met there), Hiram
  • William McKinley Presidential Library & Museum,
Canton
  • National First Ladies’ Library, Canton
  • National McKinley Birthplace Memorial & McKinley
Birthplace Home, Niles
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§ Ohio Statehouse § Campus Maritus Museum § Lake View Cemetery § Rutherford B. Hayes Presidential Library & Museum § Perry’s Victory & International Peach Memorial § National Underground Railroad Freedom Center § Schoenbrun Village § Fort Ancient § Ohio History Center and Ohio Village § Dayton Aviation Heritage National Historical Park

Highway to History

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Add your free listing to Ohio.org

  • ver 8 million pageviews a year!
  • Photos
  • Videos
  • Descriptions
  • Links to Your Site

Add at www.ohio.org/industry

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2019 Co-Op Program

  • 88 partner participants
  • $900K in matching funds
  • Results-to-date:

– Impressions: 52M – Clicks to partner websites: 227K

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Overview

  • 2020 Co-Op Program Benefits

– Ohio. Find It Here. matches 50% of media costs up to $25,000 or more – Additional exposure! Ohio. Find It Here. will use many of the assets created in

  • ur 2020 and 2021 promotions.
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2019 Co-Op Example: Ashtabula Photography

  • Content creation of professional

photography images with Ohio- based photographer & GLP

  • Images can be used in social,

digital, storytelling, print, etc.

  • Cost: $2,000 to $4,000
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Storytelling + Photography + Influencer

  • Supported with a paid social

campaign that delivers qualified traffic to your storytelling page

– Facebook ad based on your landing page

  • 4 weeks paid media on Facebook

– Influencer visit, blog post and Instagram story

  • 4 weeks paid media on Instagram
  • Cost range $4,250-$9,250

LESI Results:

Impressions: 400K Clicks: 4,800 CTR: 1.22% (benchmark 0.22%)
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13 percent lower Cost-to acquire- Reservation

+29%

Online Reservations

2019 Paid Search Results

Castaway Bay achieved a cost-per-reservation of $15.

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Paid Search

  • Drive site traffic through paid search

listings on Google

  • Reach consumers when they are actively

searching for keywords that are relevant to you.

  • Cost: $250/month to $1,000/month
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Facebook Paid Social 2018 results

Intriguing ¡video ¡ asset ¡ ¡ Clear ¡call ¡to ¡ac;on ¡ Cost ¡$250 ¡ ¡to ¡ $1,000 ¡

Impression s Engagement Rate CTR

3.08% 180,514 0.69%

The primary benchmark for paid social is a click-through rate (CTR) of 0.90%, the secondary benchmark is an engagement rate of 0.47%

2020 Update: offered entire year

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Ohio.FindItHere /OhioFindItHere /OhioFindItHere 89,000 followers

247,000 followers

43,000 followers

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#OhioFindItHere

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2020 Ohio Tourism Day

Save the Date Early, May 2020

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Over 8 million pageviews on Ohio.org each year and Most Viewed Area is our Listings

Hotels Restaurant s Attractions

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SLIDE 29 Pop R&B Rock Country Indie

The Indie version is and is the preferred use for brand recognition. Can be used with approval from TourismOhio or Ohio Development Services Agency.

New Ohio. Find It Here. Music

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  • Ohio. Find It Here.

& Ohio’s Tourism Industry

Creating a positive image for Ohio as a travel destination!

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It’s safe, easy and important. ¡

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Geographic Designations

Eligibility for funding for an

  • rganization or individuals

Computation formulas based on how many people live in an area Project applications are prioritized Interest rates for loan programs area set based on geographic data.

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States of Comparable Population

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Lauren Seckel Marketing Manager

  • Ohio. Find It Here.

Lauren.Seckel@development.ohio.gov 614-387-1498 Matt MacLaren Director

  • Ohio. Find It Here.

Matt.MacLaren@development.ohio.org 614-466-3704