Our mission is to create inspiring spaces and events dedicated to - - PowerPoint PPT Presentation
GREENLAND VENUE MANAGEMENT How we use social media to promote our venues and events Our mission is to create inspiring spaces and events dedicated to promoting creativity and community through art, music, culture and small business
GREENLAND VENUE MANAGEMENT
How we use social media to promote our venues and events
Our mission is to create inspiring spaces and events dedicated to promoting creativity and community through art, music, culture and small business development.
Event Mix
Our second multi-purpose event venue 10’500 sqft of space - split across three rooms - Event Hall, Eclipse, Annex Unlike Constellations, more focus on corporate events - conferences & meetings A greater focus on regional and national customers Primarily marketed towards professional event organisers and the visitor economy
Profile/Attributes
Type of venue (as classified by UKCAMS report statistics) Hire Options Event Concentrations USP Marketing Focuses Buyer BehaviorsConstellations
Unusual/Multi-purpose venue Hire and open to the publicHinterlands
Conference Venue Hire only Why, how, who for?
Our Business Objectives: Increase our turnover to £2.2million over the next 18 months with profits of 20%. Growing year on year by at least 15% for the next 5 years. Over the next 5 years establish ourselves as one of the leading events and venue management companies based
Build a portfolio of national customers with 70% of new business coming from beyond the region where our event spaces are based.
Why, how, who for?
To do this we want to: Build 2 new event venues spaces after 2018 in the North West region - x1 multi-purpose and x1 specialist Develop new ways for our customers to interact with AI and VR technologies within our event spaces Each year create a range of regular events and campaigns that focus on art, music and business Create stronger strategic links with local, regional and national organisations to raise the profile of Liverpool and the North West as an events destination Continuously improve our digital marketing strategy to drive new business and improve our brand awareness
Why, how, who for?
Our Objectives guide our Marketing Targets:
sector, with the next significant target group; government and public sector bodies, followed by cultural events such as music, food & drink and exhibitions
inhouse offers.
and events operator.
current and future bookings
Why, how, who for?
Why, how, who for?
Facebook LinkedIn Instagram Website Blog Twitter Event promo / values / visual content / audience development / listings Conversations / Twitter chat / videos / event cover- age / B2B / press contacts / What’s trending? Brand Identity / Offers & Services / Location / Contact info / Story / SEO Communicatiing our values / SEO / back linking / engaging content / topical Business chatter / Online networking / brand focussed / research and development Visual content / story telling / shared responsibility / coverage / interactions
Why, how, who for?
Recurring Social Media Campaigns We use Smartsheets to plan campaigns and Social Pilot to schedule them Winter Weddings for 18/19 Constellations Summer Garden Offer and Third Party Events Freshers Week - Sept 18’ And Garden Closing Party On The Corner Music Festival Hinterlands Event Packages & Christmas Parties #Live Music Thursdays - Every Thursday throughout the year
Key facts:
Managing our Social Media
We can be running anywhere between 6 -10 events or social media campaigns at a time Produce or stream x4 20-30 second video clips Manage 12 different social media accounts (Twitter, Facebook, LinkedIn) w/ an average of 1 - 3 carefully planned posts going out per day per account Be hosting 4 - 6 of our own inhouse events on Facebook
Write X2 blog posts (increasing this to x4 per week) Produce concise analytics reports to inform future campaigns Social Media accounts for 10%-15% of our marketing
Facebook Week Post Engagement 4500 Reach 35,000 New Followers 110 Recommedations & Reviews 20 Video views 800 - 1000 Posts per week 20 Twitter Week Post Engagement 6,000 Reach 10,100 New Followers 60 Instagram Week Post Engagement 3,900 Reach 15,500 New Followers 195
Socialpilot
Compares each platform separately in order to help visualise, update reports of analytics when logging on each day All Helps find relevant content from across the webSprout Social
Having all of your analytics in one place makes it easier to track and compare your efforts across multiple profiles and platforms. AllIconosquare
Snaplytics gives you data on the performanceBuzzsumo
Buzzsumo will not only show you the numberTailwind
Through Tailwind, you can track trends in followers and engagement, analyze your audience. All - mostly Instagram Finds and posts without having to search for contentGoogle Analytics
Google Analytics (GA) is one of the best ways to track social media campaigns and even help you measure social ROI. All Social traffic to and from our websites and landing pages User Cases
The Tech Company – Tech North The Culture Congress – The independent associations of festivals The Music Festival – BBC6 Music Private hires - The wedding couple Brand Activation – The health & beauty brand The Food and Drink experience - Independent Liverpool Cheese Festival Culture - The local theatre group Community - The family day out The political group - Momentum / World Transformed
What We Do
Video & Live Streaming Advocacy Marketing Custom And Look-A-Like Audiences
What We Do
Scheduling and useful metrics Meaningful Curated Content Use your blog and website content
What We Do
Twitter Chat Hashtags Facebook Local
Key facts:
values
management tools
tent easily from other sources
and pray - post less and get more engagement
develop a strategy for your others - makes it easier to tweek your content later on
campaigns
during your events
is still important for brand awareness but don’t rely on it to convert sales or attendance at events
suming media in isolation - provide reasons for people to share your content
account - you need to spend money and amplify your BEST content
competitions
messages - write what your customers want to read about
your research
and advocate for you
are preferred by all social platforms