Our mission is to contribute to the preservation of the Aboriginal - PowerPoint PPT Presentation

Our mission is to contribute to the preservation of the Aboriginal culture and the advancement of the economic development through support, facilitation and promotion of the growth and sustainability of a quality and culturally rich Aboriginal tourism industry in British Columbia.

The Authentic Aboriginal Artisan Program . (the “AAAP”) Is an expansion of AtBC’s Authenticity Program to include a provincial branding segment aimed at the promotion and protection of Aboriginal artisan products within British Columbia Designed to raise awareness of authentic Aboriginal products thereby supporting the protection and preservation of First Nation’s economies and culture in BC.

Economics & Culture

Economics Nation-wide, no greater source of direct revenue into our communities The Sale of Northwest Coast art estimated at over $100 Million annually in Vancouver alone

Culture Artwork Is Our Written Language

Australia National Indigenous Arts Advocacy Association (NIAAA)

New Zealand Toi Iho

United States Indian Arts and Crafts Act

Canada Igloo Tag & Hide Tag NWT Example

What Have We Learned?

What We’ve Learned Top Down Government Style Approaches DO NOT WORK

What We’ve Learned Systems That Narrowly Define “Aboriginality” DO NOT WORK

What We’ve Learned Systems That Regulate Artists’ Methods DO NOT WORK

What We’ve Learned Systems That Regulate Artists ’ Materials DO NOT WORK

What We’ve Learned Systems That Regulate Quality of Artworks DO NOT WORK

What We’ve Learned Systems Regulating Large Geographical Areas DO NOT WORK

What We’ve Learned Systems that are too Complex DO NOT WORK

What’s the Recipe for a Successful Authenticity Program?

Successful Components • Discrete Areas of Oversight (Igloo Tag) • Use of an Internet Database (NWT) • Collaborative Initiatives Between Aboriginal and Non-Aboriginal Parties ( Austr/N.Z .)

The Central Question: How Do We Protect Our Economies and Culture to the Greatest Extent Possible within an Operational Reality?

Step 1 Find an Aboriginal Organization

Our mission is to contribute to the preservation of the Aboriginal culture and the advancement of the economic development through support, facilitation and promotion of the growth and sustainability of a quality and culturally rich Aboriginal tourism industry in British Columbia.

Step 2 Create a Brand

Step 3 Design a Workable Framework

Step 4 Recruit Artists

Step 5 Market, Market, Market

Message to travelers and consumers: “It’s the best way to protect our communities, buy Authentic while you’re here.”