Orientation Session I 1. Introduce yourself and your organization - - PowerPoint PPT Presentation

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Mar 05, 2024 44 likes •259 views

Welcome Everyone! Orientation Session I 1. Introduce yourself and your organization in the chat. 2. Remember to register for Orientation Session II on Thursday, May 28th at 10am because it will cover different topics. #LongBeachGives Your

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#LongBeachGives

Welcome Everyone!

Orientation Session I

1. Introduce yourself and your organization in the chat. 2. Remember to register for Orientation Session II on Thursday, May 28th at 10am because it will cover different topics.

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Niko Galvez, Campaign Director Long Beach Gives Julie Meenan, Executive Director Josephine S. Gumbiner Foundation

#LongBeachGives

Your webinar presenters and your...

Orientation Agenda

Michelle Byerly, Executive Director The Nonprofit Partnership Christina Kreachbaum, Program Manager The Nonprofit Partnership

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Welcome Champions Circle (#ShopTalk) 2019 Success & Learnings Announcing the 2020 Participants Steering Committee Sponsors Timeline Trainings Fundraising Platform Q&A

#LongBeachGives

What to expect today

Orientation Agenda

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Virtual Coffee ☕

Book a meeting niko@longbeachgives.org 562-645-6476

Held every other Wednesday at

1:00 pm, starting on June 3rd

Short (less than 30 minutes)
Optional and will be recorded

#LongBeachGives

Bi-weekly support and opportunity to connect

Champions Circle (#ShopTalk)

Hands-on lessons and walkthroughs
Brainstorm campaign strategy
Guest speakers (fellow Champions & more)
Review and Q&A of previous trainings

...and just talk shop. Register once and then join every other week by clicking HERE. *The password to enter is LBG2020

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#LongBeachGives

Learn from last year to create a better 2020

Stats & Success from 2019

49% were offline donations Ask your long time donors for matching funds 40,000 website visitors Draft a strong giving day message $4,000 average raised per org. Aim high but be realistic when setting your goal $218,223 raised by peer2peers Train your fundraisers and give them tools 871 peer2peer fundraising pages Tap your network

f supporters to

participate

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From the 2019 Participants

Three Learnings for 2020 Participants

#LongBeachGives

Start Early (earlier than you think) Identify a Champion & assign them a support team Plan your promotion ahead of time

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The early birds gets the worm

Lesson One: Start Early (earlier than you think you need to)

#LongBeachGives

Get everyone involved and on board from the start (and start earlier). Identify early adopters of your campaign efforts and start preparing them for peer fundraising efforts earlier. Start earlier in asking board members and current donors for matching grants and donor commitments. Start earlier than originally expected and generate excitement around the campaign among staff, board members, volunteers, followers, etc. The initial workshops emphasized the importance of starting early, but we underestimated the overall amount

f time it would take.

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Your organization’s Champion needs a support team

Lesson Two: Identify Your Champions (early)

#LongBeachGives

Dedicate a staff member to the campaign in addition to the Development Manager. Motivate and select staff that already love to do social media. Create an ad hoc board committee dedicated to this campaign. Encourage your peer fundraisers to ask their friends and colleagues to also create a peer2peer fundraising page.

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Fundraising is marketing

Lesson Three: Plan out your promo (early)

#LongBeachGives

Start designing and preparing the images and copy for social media posts and emails ahead of time so you are not rushed in the days leading up to the campaign. Develop a content calendar for email and social media earlier that calls for peer fundraisers to sign-up and not just for donations on the giving day. Understand that marketing is fundraising and not a separate effort. Develop a content calendar for email and social media earlier that educates your audience on Long Beach Gives

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#LongBeachGives

Congratulations everyone!!

Announcing the 2020 Participants

f Long Beach | Keep LBC Fit | Khmer Girls in Action | KLBP 99.1, Long Beach Public Radio | Latinos In Action | Leadership Long Beach | Life Steps Foundation | Linc

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#LongBeachGives

Who are your fellow Long Beach Gives participants

Nonprofit Categories

5 Environment 18 Youth 20 Arts & Culture 11 Physical Wellness 8 Special Needs 5 Seniors 8 Food & Nutrition 9 Social Justice 17 Home- lessness 12 Mental Wellness 18 Education 4 LGBTQ+ 8 Animals 5 Families 7 Community

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#LongBeachGives

Check out the creativity and social media savvy in the group

Nonprofits Celebrate their Selection into LBG 2020

Click HERE for a folder with a few assets you can use to create your own image or a save the date flyer to post in celebration of your selection with your audience. Please tag @longbeachgives and use #longbeachgives in your post caption so we can join the celebration.

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#LongBeachGives

Your advocates and citywide supporters

Long Beach Gives Steering Committee

Julie Meenan Executive Director Josephine S. Gumbiner Foundation Michelle Byerly Executive Director The Nonprofit Partnership Christina Kreachbaum Program Manager The Nonprofit Partnership Gisele Fong Program Manager The California Endowment Zayda Garcia Executive Director Rudolph J. and Daphne A. Munzer Foundation Griselda Suarez Executive Director The Arts Council for Long Beach Marcelle Epley President & CEO Long Beach Community Foundation Darick Simpson President Earl B. and Loraine H. Miller Foundation

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#LongBeachGives

The founding supporters that believed in all of our collective potential

Long Beach Gives 2019 Sponsors

Anonymous Family Donor

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#LongBeachGives

The supporters that enable us to continue the work behind the scenes

Long Beach Gives 2020 Sponsors

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#LongBeachGives

What to prepare the next few months leading to September 24th

The 2020 Campaign Timeline

Here is a timeline of important dates to calendar and list of monthly goals to focus

n leading up to Long Beach Gives Day.

Click HERE to view timeline online

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Social Media & Digital Marketing

What you will learn over the summer

The 2020 Campaign Trainings

#LongBeachGives Creating Digital Assets Platform and Giving Pages Setup Training for Peer2Peer Fundraisers Storytelling Online Fundraising Recruiting Peer2Peer’s Using Data to Make Your Case

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#LongBeachGives

What a crowdfunding platform can (can’t do) for your fundraising efforts

A preview of CiviCore’s platform

Click here or image to view video

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#LongBeachGives

A one stop shop for all your campaign needs

Champion Resources Webpage

You can find training registration links, guides, resources, and more.

Please note more will be added as they are developed

Training Webinar Registration Links and Replays
Champion Contact List
Campaign Guide
Digital Assets
(Logos, Images, Templates, etc)
…. and more!

Click HERE to visit the campaign resources page and enter the password LBG2020

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#LongBeachGives

Welcome to the campaign team!

Long Beach Gives 2020

Orientation Session II Agenda

Thursday, May 28th, 10am

Participation Agreement Donor Privacy Policy Campaign Guide A Snapshot of September 24th …. and more! Click HERE to register for Orientation Session II. Remember to join both since they cover different topics. (They will be recorded if you are unable to attend)

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#LongBeachGives

Welcome to the campaign team!

Long Beach Gives 2020

Orientation Session II Agenda

Thursday, May 28th, 10am

Participation Agreement Donor Privacy Policy Campaign Guide A Snapshot of September 24th …. and more! Click HERE to register for Orientation Session II. Remember to join both since they cover different topics. (They will be recorded if you are unable to attend)