ONTARIO TRAVEL INFORMATION CENTRES Ontario Tourism Marketing - - PowerPoint PPT Presentation

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

ONTARIO TRAVEL INFORMATION CENTRES

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

ONTARIO TRAVEL INFORMATION CENTRES

• OTMPC operates 11 Ontario Travel Information

Centres (OTICs) across the province that welcome

• ver 1 MILLION VISITORS annually.
• OTICs actively promote and sell Ontario as a

premier year-round travel destination.

• OTIC staff act as ambassadors of Ontario,

welcoming visitors, influencing travel patterns and expenditures, by inspiring visitors to experience the people, communities and attractions of Ontario.

• Extending reach of travel information services by

expanding industry partnerships and bringing Ontario to the doorstep of our visitors.

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Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

OTIC LOCATIONS

The OTMPC operates 9 year-round and 2 seasonal Travel Information Centres which include: Windsor Niagara Falls Toronto Bainsville Sault Ste. Marie Tilbury

• St. Catharines

Barrie Hawkesbury(S) Pigeon River(S) Sarnia 3

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

TRAVEL CENTRE VISITATION

➢ In 2016, the East Region OTICs welcomed over 264,000 visitors ➢ Together the 11 OTICS across the Province welcomed over 1 million visitors in 2016.

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Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

BAINSVILLE ON ROUTE TRAVEL CENTRE

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Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

HAWKESBURY TRAVEL CENTRE

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Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

TRAVEL CENTRE SET-UP

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

BROCHURE RACKING SYSTEM

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Brochure Racks are set up by RTO

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

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Experiential Brochure Racks

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

Counselling Area

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Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

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Boutique

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

KEY SERVICES OFFERED TO INDUSTRY

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

TAP INTO THE OTICS - KEY SERVICES OFFERED TO INDUSTRY PARTNERS

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• 1. Partnership opportunities include:

➢ Brochure distribution and display ➢ Digital and print advertising ➢ Souvenir and merchandise sales ➢ Attraction and event ticket sales ➢ Accommodation Reservation & Referral Programs ➢ Event listings ➢ Sponsorship opportunities at Tourism Week launches & Travel Information Services Conferences

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

TAP INTO THE OTICS - KEY SERVICES OFFERED TO INDUSTRY PARTNERS

• 2. Leverage media reach through the Media

Relations/Specialized Broadcasting Program ➢ Special event broadcasting ➢ Ski Reporting ➢ Snowmobile Trails and Ice Fishing Reporting ➢ Fall colour progression reports ➢ Social Media

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Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

BROADCAST/MEDIA RELATIONS

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Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

TAP INTO THE OTICS - KEY SERVICES OFFERED TO INDUSTRY PARTNERS

• 3. Consumer Intelligence

➢ The OTICs are your go-to source for consumer intelligence and in-market customer feedback. ➢ Consumer Intelligence includes: visitation #’s, visitor origin, customer feedback (verbal & written), market insight & knowledge, etc.

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Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

OTIC VISITOR ORIGIN 2016

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Ontario 41.9% Canada 12.8% U.S.A. 36.4% International 9%

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

SPECIAL PROGRAMS

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

TOURISM WEEK

MAY 28 – JUNE 3, 2017

Our goal is to promote summer campaign

• initiatives. It Is a great opportunity to

network with our industry partners! 5 regional launches executed:

• Hawkesbury – June 23, 2017

All OTICS host open house events throughout the week.

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Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

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2017 TRAVEL INFORMATION SERVICES CONFERENCE

• Dates: October 11-13, 2017
• Location:

Windsor

• Host:

TWEPI

SAVE THE DATE

GET INVOLVED MARKET PLACE PRODUCT TOUR

Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

TRAVEL PROMOTION TOOLS

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Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

OTIC ADVERTISING

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Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

SOCIAL MEDIA

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Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

OTIC MOTOR COACH PROGRAM

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Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

TOURISM PARTNER WEBPAGE

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Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

THANK YOU! QUESTIONS

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