TOY DESIGN PRESENTATION GARY GREENFIELD 2005559 ART495 9 - 29 - - PowerPoint PPT Presentation

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TOY DESIGN PRESENTATION GARY GREENFIELD 2005559 ART495 9 - 29 - 2011 Prof. Melchishua Background Basic understanding of toy creation, branding, and marketing. Understand the general process of creating a toy. Audience 8 - 13 year

TOY DESIGN PRESENTATION GARY GREENFIELD 2005559 ART495 9 - 29 - 2011 Prof. Melchishua
Background • Basic understanding of toy creation, branding, and marketing. • Understand the general process of creating a toy.
Audience • 8 - 13 year old children. • Military fans. • Action fans.
Objectives • Achieve basic visual hierarchy. • Create a toy for an existing brand or company. • Meet basic standards and audience expectations.
The Message • In order to be competitive, you must met expectations with the client and audience.
Competition Hasbro Hasbro McFarlane Toys McFarlane Toys • G.I. Joe Toys • McFarlane Military figurines.
Design Strategy • Colors for today ’ s police attire. • Sketches for toy and logo. • Plastic toy design.
Color Scheme
Sketch of Logo and Toy Logo f Logo for Company or Company Toy S y Sketch ketch
Useable Fonts • Single Sleeve • Comic Book Commando
The Deadline • The deadline of the finished work is December 15, 2011.

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