TOY DESIGN PRESENTATION GARY GREENFIELD 2005559 ART495 9 - 29 - - - PowerPoint PPT Presentation

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TOY DESIGN PRESENTATION GARY GREENFIELD 2005559 ART495 9 - 29 - - - PowerPoint PPT Presentation

TOY DESIGN PRESENTATION GARY GREENFIELD 2005559 ART495 9 - 29 - 2011 Prof. Melchishua Background Basic understanding of toy creation, branding, and marketing. Understand the general process of creating a toy. Audience 8 - 13 year


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SLIDE 1

TOY DESIGN PRESENTATION

GARY GREENFIELD 2005559 ART495 9-29-2011

  • Prof. Melchishua
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SLIDE 2

Background

  • Basic understanding of toy creation,

branding, and marketing.

  • Understand the general process of

creating a toy.

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SLIDE 3

Audience

  • 8-13 year old children.
  • Military fans.
  • Action fans.
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SLIDE 4

Objectives

  • Achieve basic visual hierarchy.
  • Create a toy for an existing brand or

company.

  • Meet basic standards and audience

expectations.

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SLIDE 5

The Message

  • In order to be competitive, you must met

expectations with the client and audience.

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SLIDE 6

Competition

Hasbro Hasbro

  • G.I. Joe Toys

McFarlane Toys McFarlane Toys

  • McFarlane Military

figurines.

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SLIDE 7

Design Strategy

  • Colors for today’s police attire.
  • Sketches for toy and logo.
  • Plastic toy design.
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SLIDE 8

Color Scheme

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SLIDE 9

Sketch of Logo and Toy

Logo f Logo for Company

  • r Company

Toy S y Sketch ketch

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SLIDE 10

Useable Fonts

  • Single Sleeve
  • Comic Book Commando
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SLIDE 11

The Deadline

  • The deadline of the finished work is

December 15, 2011.