Ontario Community Newspapers p p ch.ca www.adreac Weve Got - - PowerPoint PPT Presentation
Ontario Community Newspapers p p ch.ca www.adreac Weve Got Ontario Covered Over 310 Community Newspapers Over 310 Community Newspapers Total Weekly Circulation 6 million 6 million ch.ca Members of the Ontario Community Newspapers
ch.ca www.adreac
ch.ca
Members of the Ontario Community Newspapers Association. AdReach is OCNA’s Advertising Sales Division www.adreac AdReach is OCNA s Advertising Sales Division.
Weekday Ontario Newspaper Readership Weekday Ontario Newspaper Readership
C it D il N E l i
ch.ca
Community Newspapers Daily Newspapers Exclusive Community Newspapers
www.adreac
Source: ComBase 2005
68% 61% 71% 74%
70% 80%
32% 42% 54% 35%
40% 50% 60% 10% 20% 30%
ch.ca
0% 18-34 35-49 50+ Women 25-49 Community Newspaper Daily Newspaper
www.adreac
y p p y p p
Source: ComBase 2005
65% 70% 63% 65% ch.ca
University Educated Professionals / Managers Homeowners
www.adreac
Source: ComBase 2005
71% 72% 62% 62% 75% 65%
70% 80%
62% 62% 41% 48% 56% 65%
40% 50% 60% %
27%
10% 20% 30% 40%
ch.ca
0% 10% Under $30K $30-$49.9K $50-$74.9K $75K+ $100K+
www.adreac
Community Newspaper Daily Newspaper
Source: ComBase 2005
OCNA
ch.ca www.adreac
Market Analyzer
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market criteria and community newspapers
www.adreac
L d b d Leaderboard
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ch.ca www.adreac
ch.ca www.adreac
ch.ca www.adreac
3050 Harvester Road, Suite 103 Burlington, ON L7N 3J1 905 639 8720 x 228 adreach@ocna.org adreach@ocna.org
www.ocna.org www.adreach.ca
ch.ca www.adreac