ONLINE FUNDRAISING LONG BEACH GIVES , September 24, 2020 Raising $ - - PowerPoint PPT Presentation

ONLINE FUNDRAISING

LONG BEACH GIVES , September 24, 2020

Raising $ and Donors

What’s Your Fundraising Goal?

• Consider your resources
• Your donor database
• Social Media strength
• Who is raising funds for you
• Matching Gift(s)
• Pre-campaign gifts
• Leadership Gifts

Above all, your goal must be realistic

Your donors

• How many active (have given

the past 3 years) donors do you have?

• Assume that 3% will respond to

the various appeals you make

• n giving day
• Multiply that number by your

average annual gift

That is the BASELINE for your goals

To that baseline

ADD:

• The amount of your matching gift or

gifts

• How much you have already raised

(pre-giving day gifts)

• Any leadership/board commitments
• The number of P2P fundraisers and,

critically, their realistic goals

Setting Peer-to- Peer Fundraising Goals

Increasing Donors and Dollars

• Organizations that use peer-to-peer

fundraisers raised 3.43 times more than those who didn’t

• $512: average amount raised by

volunteer fundraisers.

• $96: average peer-to-peer donation

amount

• 5.3: average number of donations

to each fundraiser

• 4.9: average number of donors to

each fundraiser (Many donors will make more than one gift in a peer- to-peer fundraising campaign)

NOT EVERY P2P FUNDRAISER WILL HAVE THE SAME GOAL

Consider:

• How many friends and followers?
• Who are they?
• What are their ages?
• Where do they work? What is

their job title?

• How active will your fundraiser be?
• What is their gift?
• How engaged is your organization?

As P2P Fundraisers set their goal, make sure they “own” their goal

Matching g gifts increas ase o

• veral

all giving b by more t than 8 time mes 1 in in 3 d donors will g ill giv ive m more

Matching or Challenge Gifts

Get one— from where?

• Corporations
• Those who are already

supporting you

• Those where a number of your

supporters' work

• Larger individual donors
• BUT…individual giving declined

6% in the first quarter of 2020

• Who loves you and is still

employed?

• Your Board (Individually or as a

whole)

As with any large gift….

Relationships matter

Personal letter, email, phone calls, or a video meetings will work better than a form letter

Leadership gifts

• Board members
• Loyal donors
• Those who have made large gifts in the past

Ask them to help you get in front of the pack and head into September 24th with a solid fundraising foundation

REMEMBER….

• This is not about asking them to help you reach

your financial goal.

• It is about showing how your financial goal can

help your clients or your cause truly accomplish something special.

Once you have your matching and leadership gifts

Your focus is on pushing people to your donate page

And getting them to complete the transaction

Social Media helps to expand your reach

• 55% of people who engage with

nonprofits on social media end up taking some sort of action.

• Best of all, 59% of those people

donate money.

• Advertising on social media will

increase the number of donors

Make sure you chose the platform(s) where your donors live

Have a strategy for each platform

Tell a story and update your donors on what you are doing because of their support.

#Choose a hashtag

• Embed pictures
• Videos (people love short videos)
• Use other social media platforms likeL
• blogging,
• vlogging,
• your website

Expand your reach even more

• Board members
• Volunteers
• Staff

Ask them to ask their friends and followers to “JOIN ME” in supporting your organization on September 24th

Individual Driven--DIY PEER-TO-PEER FUNDRAISING

• Individually chosen
• Simple ask campaign
• Sponsor an activity
• Video challenge
• Birthday/anniversary fundraising

Tell your fundraisers:

• Be creative
• Have fun
• Be persistent but not pushy
• Remind your friends and followers to ”pass it
• n!”

Email campaigns

COVID has brought a lot of new things to us, including zoom and email fatigue

Still, electronic ways of reaching out to your potential donors are critical to success for Long Beach Gives

Openable subject lines

• Don’t make it sound like a sales

pitch

• Keep it short
• Ask a question
• Make it emotional
• Make it urgent
• And—because I truly believe

that fundraising starts with gratitude-- say thank you

Making the ask—in email, snail mail, on the phone…wherever!

HELP US TO REACH OUR $10,000 GOAL

Not a compelling ask!

In addition to a great subject line

Grab my interest

• Show me what my gift helps to

accomplish (NOT what it buys)

• Use compelling words:
• YOU/YOUR (Your generosity makes a

world of difference)

• Because (Because a full belly means

more attention in class)

• Because of you (Because of you, kids

like Ben won’t go hungry)

• Tell me what I need to do

Your Call to Action

• Short, to the point,

and specific.

• A great ask makes

it clear that the donor is giving through you to accomplish their goals.

September 25,

• 2020. You have

met— exceeded—your goal

Time to take a vacation!

NOT! It is time to start stewarding your donors!

• Thank them
• Tell them how successful you were
• Several months later, thank them again
• Tell them how what you raised during Long Beach Gives has

impacted your clients and your cause.

• Don’t reach out to your donors asking for another gift too soon.
• Do stay in touch with your donors by sharing stories of impact and

how their donations are being put to use.

• Thank your team—especially your Peer-to-Peer fundraisers

And over the next 12 months, show them lots of love…. then next year they will again be a part of LONG BEACH GIVES

http://janetlevineconsulting.com Janet_levine@mac.com 310-990-9151