OCTOBER 16, 2018 This is the problem were solving Customer - - PowerPoint PPT Presentation

OCTOBER 16, 2018

This is the problem we’re solving

Customer Testimonial

“It is shaping up to be a game changer for Garden Catering. Our four Brink stores combined average around 1,200 orders per week on UberEats alone. Once we move on to integrating DoorDash, GrubHub and Seamless, that number will go up considerably. Vishal and his team built this out incredibly fast, and have really taken their time to understand the nuances of the Brink API in order to make sure things go smoothly out of the gate. After the implementation, at our manager meeting, we discussed a new ideal labor schedule that we’ve built for each location, and this new capability is going to help us shave probably half a point in FOH/Cashier/Expo labor $. We can now do more with the staff we have, reduce staff during all but the busiest in-store times. As you know, it is critical these days to get and keep as many customers physically in your door as

• possible. Having an integrated solution keeps our cashiers focused on the

guest in front of them.” Zino Carr Garden Catering / Growth & Operations Strategist This new capability is going to help us shave probably half a point in FOH/Cashier/Expo labor $

Customer Testimonial

Checkmate is the best API service we’ve found. They were able to come in to

• ur business and integrate platform after platform with few, if any, errors. Our

previous partner wasn’t able to accomplish this in 6 months, but it only took Checkmate a day or two. They’re incredibly responsive, and if a complex issue arises, they will go to any length to get it resolved, even if the problem isn’t actually in their software. I’ve got nothing but good things to say about their services. And if you're a high volume establishment like we are, their flat-rate pricing makes them more cost effective as well. Susannah Blumenstock Little Star Pizza (SF) / Chief Personnel Officer They’re incredibly responsive, and if a complex issue arises, they will go to any length to get it resolved, even if the problem isn’t actually in their software.

Food Delivery Market

$16.9 Bln

US consumers spend on online delivery food from restaurants according to Statista

$24.3 Bln

2018* 2023*

So many online ordering platforms!

Shakespearean Question:

To be (on them) or not to be (on them) …

Today’s Shakespearean Question:

To be on only some of them … or all of them (Exclusive or not)

Evaluation…

Rates Revenue Operations Accounting

PRICING LOCATION 3

2 3 4

$69 per platform

1 2 3 4 1 2

ONLINE ORDERING PLATFORMS ONLINE ORDERING PLATFORMS ONLINE ORDERING PLATFORMS

$69 for 2 / $89 unlimited $69 for 2 $69 for 2 / $89 unlimited

ONE TIME SETUP FEE MONTHLY RECURRING FEE

1

$69 per platform $69 per platform

LOCATION 2 LOCATION 1

Our Recommendation

If you can solve the operational & accounting issues, then as long as you are not losing money on a per transaction basis, you should accept all services. Make sure they are all integrated to your POS system Have your own native online ordering platform as well – a “free” gate.

How to solve for them?

Integrated solution We have seen Mexican restaurants offer Chinese food

• n their 3rd party menus. Its completely different!

!

However, the 3rd party & POS need a common chain There is one and only common chain: Menus

Tips

How to integrate your 3rd party

• nline ordering platforms

into the core of your operations

Tip 1: Consistency

Consistency in menu structure All restaurants talk about a “brand”. Consistency builds brands. Please remember that all of these have to translate to your POS

Tip 2: Updated menu

Please remember: you want them to print out in your kitchen receipt printer

• r show up on your KDS exactly as if it was entered for a walk in customer.

Spring menu still running in Fall! DON’T get creative Only offer items and modifiers available in store

Tip 3: Limited menus

Offer items that will travel well Offer limited and popular

• items. Do not overwhelm

customers – remember, majority of the food is being ordered on mobile Constantly optimize by adding items that are doing well and removing items that do not sell online

Tip 4: Pricing

Every item and modifier’s price in the 3rd party menus should match the POS menu If you have separate pricing for your in-store vs. delivery, create another menu in POS or incremental pricing based on Destination This will massively solve your accounting reconciliation issue

Tip 5: Modifiers!

• 1. The devil is

in the details!

• 2. We have seen restaurants

add modifiers that they do not even carry in-house!

• 3. If you are getting

too many notes, then update them as modifiers

• 4. Use the concept
• f default / negative

modifiers wisely

• 5. Modifier group structure

– required or optional / single or multi select

Moral of the story:

• 1. The idea is to embed the online
• rdering platforms into the core of

your in-store operations

• 2. If done well, you will not feel the pain
• f accepting multiple services
• 3. Effectively: all orders should print
• ut accurately in your kitchen receipt

printer or show up in KDS. That’s it!

• 4. Grow revenue without increasing
• perational costs!
• 5. Keep accounting streamlined by

having all services integrated.

Every ticket prints out in the same exact format

How we work with restaurants:

Restaurants have capacity in their kitchen, but are bottlenecked at the POS We free up the bottleneck by having all orders print directly in the kitchen printer Every order is sent in with a custom Tender Type & Destination Use native Brink reports like revenue by Tender type, destination, hourly report, product mix, labor report, etc. Ideal solution for franchisors to grow their royalties

2 4 1 5 3 6

Customer Service

Our top focus Technology by itself is not good enough Operators just need an existing channel to be able to reach out Extremely high quality and focus

• n customer support

We stand behind our product. My phone number is on our website. Primary support through group chat:

RETURN ON INVESTMENT If an employee spends 1 hour a day entering orders, for 30 days @ $13 per hour, it’s $390 per month in labor cost. On an average, our solution costs $60 per month. THAT’S AN ROI OF 6.5X. ONE TIME SETUP FEE $69 per online ordering platform FLAT MONTHLY PRICING $69 per month per location for the 2 platforms and $89 for unlimited platforms per location 2 WEEKS FREE TRIAL TRUE free trial - the set up fee is charged only after the client has agreed to move ahead with the

• product. If they choose to cancel

after free trial, there is no charge.

Pricing

MONTH-TO-MONTH CONTRACT

Clients

Thank you!

Vishal Agarwal vishal@itsacheckmate.com +1.646.660.1349