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Newport Hills p Retail Analysis Prepared For: Presented by Maria Royer & Jessica Brown Table of Contents I I. Puget Sound Market Overview Puget Sound Market Overview II. Seattle vs. Eastside Market Overview III. Newport Hills Trade Area IV


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Newport Hills p

Retail Analysis

Prepared For: Presented by Maria Royer & Jessica Brown

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Table of Contents

I Puget Sound Market Overview I. Puget Sound Market Overview

  • II. Seattle vs. Eastside Market Overview
  • III. Newport Hills Trade Area

IV Retail Competition

  • IV. Retail Competition
  • V. Recommended Retail Uses
  • VI. Summary & Recommendations
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MARKET OVERVIEW

Puget Sound

MARKET OVERVIEW

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Puget Sound Market

The Seattle‐Tacoma‐Bellevue MSA (Metropolitan Statistical Area) consists of King, Snohomish, and Pierce counties This MSA is divided into two Pierce counties. This MSA is divided into two Metropolitan Divisions: Seattle‐Bellevue‐Everett and Tacoma.

  • The overall MSA makes up 50% of Washington

The overall MSA makes up 50% of Washington State’s employment

MARKET STATISTICS Sea‐Bvue‐Evt. MSA Total Sea‐Bvue‐

  • Evt. MSA

U.S. Rank Population 3,338,639 15 Households 1,321,989 14 Effective Buying Income $ 85,314,537,500 14

Source: Puget Sound Regional Competitiveness Indicators 2008‐2009 Update and seattletimes.nwsource.com

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Puget Sound MSA Statistics – Education Level Comparison

40 30 35 40 20 25 30 10 15 Bachelor's Degree Master's Degree Professional Degree 5 Doctorate Degree

*Source Puget Sound Regional Competitiveness Indicators 2008‐2009 Update

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Puget Sound MSA Statistics

Newport Hills Median Household Income: $95 043 Newport Hills Median Household Income: $95,043 Newport Hills Average Household Income: $117,907

*Source Puget Sound Regional Competitiveness Indicators 2008‐2009 Update

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Shopping Centers

1. Westfield Southcenter 2. Alderwood Mall 3. Bellevue Square 4. Tacoma Mall 5. Northgate Mall 6. Supermall of Auburn 7. South Hill Mall 8. The Commons at Federal Way 9. Everett Mall 10. Marketplace @ Factoria

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Seattle‐Eastside Market Seattle Eastside Market

TMOBILE

Newport Hills

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Newport Hills

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The Eastside: A Center of Prosperity

The Eastside includes 18 of the 20 wealthiest zip codes in the Seattle Metro area.

  • 42,500 millionaire households

, within a 10‐mile radius.

  • 57% more Bellevue/Eastside

households with an income of $ $150,000+ than Seattle.

  • Average HH net worth in

Bellevue/Eastside is almost 52% higher than Seattle ²

Newport Hills

higher than Seattle.

Sources: 1 – Hebert Research, Inc. 2010. 2 – Claritas, Inc., NW MLS, Census.gov, King County Office of Management and Budget.

Kemper Development Company

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Sophisticated Buying Power

  • Eastside residents are college‐

educated professionals with an average household buying power of $91 000

  • ver $91,000.
  • 22% of Eastside households have

disposable incomes of more than $100,000. $100,000.

  • Over 520,000 residents within a 10‐

mile radius are in their prime consumer years 25‐55.

  • Of the top 20 Puget Sound zip codes

in household income, 18 of the wealthiest are on the Eastside.

Kemper Development Company

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MARKET COMPARISONS

Seattle v. Eastside

MARKET COMPARISONS

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Seattle – Eastside Comparison: Population

450,000 300 000 350,000 400,000 200 000 250,000 300,000 Population, 5 Mile Radius 100,000 150,000 200,000 Employee Population, 5 Mile Radius ‐ 50,000

Sources: Claritas, Inc. 2010

Seattle Bellevue

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Seattle – Eastside Comparison: Education

60 00% 50.00% 60.00% 40.00% 30.00% Education Level 4+ Years College ‐ Five miles 10.00% 20.00% 0.00% Seattle Bellevue USA

Sources: Claritas, Inc. 2010

Seattle Bellevue USA

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Eastside ‐ Seattle Comparison: HH Income

$ $120,000 $80,000 $100,000 $60,000 Average HH Income Five Miles $40,000 Miles $0 $20,000

Sources: Claritas, Inc.

$0 Seattle Bellevue USA

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MARKET OVERVIEW

Newport Hills Trade Area

MARKET OVERVIEW

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Newport Hills

Distances Miles Coal Creek 1.05 Factoria 1.75 Downtown Bellevue 4.50 Downtown Seattle 8.50

Sources: Claritas, Inc. 2009

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Newport Hills

Demographics 2 Mile Trade Area Population 31,832 13,511 p , , Avg HH Income $117,907 $95,122 Households 12,486 5,329 Education (4+ College) 57.89% 53.1% Community Amenities Newport Hills Swim & Tennis Club YMCA Lake Heights Child Care Bellevue School District Property Newport Hills Park & Playfields

Sources: Claritas, Inc. 2009

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Newport Hills

Newport Hills Shopping Center Acres 5.24 Lot SF 228,400 Total GLA SF 55,310 Anchors Vacant Anchors Vacant Anchor SF 20,900 Small Shop Space 34,410 ki ll Parking Stalls 275 BGN Property (Stod’s) Acres 1 72 Acres 1.72 Lot SF 75,100 Total GLA SF 24,447 Anchors Stod’s Anchor SF 21,500 Small Shop Space 2,977 p p TOTAL ACRES 6.96 TOTAL GLA SF 79,757

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MARKET OVERVIEW

Newport Hills Retail Competition

MARKET OVERVIEW

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Newport Hills Competition

Coal Creek Coal Creek Village Coal Creek Village Coal Creek Marketplace Factoria i ill Factoria Village Marketplace @ Factoria

2 Mile Radius Newport Hills Factoria Coal Creek Parkway

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Marketplace @ Factoria

Newport Hills – Factoria Competition

p Total GLA 512,160 SF Anchors Target Nordstrom Rack Safeway Old Navy TJ Maxx Rite Aid Rite Aid DSW Shoe Big 5 Small Shop 86 770 SF Small Shop 86,770 SF Factoria Village (Lohman’s) Total GLA 129,093 SF Anchors QFC Bartell Drugs Small Shop 84 145 SF Small Shop 84,145 SF Traffic Counts 40,000 ADT

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Newport Hills ‐ Coal Creek Competition

Coal Creek Village Total GLA 84,137 SF A h S f Anchors Safeway Bartell Drugs Small Shop 50,000 SF Coal Creek Marketplace Total GLA 52,145 SF Anchors QFC Small Shop 20,274 SF Traffic Counts 24,126 ADT

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Newport Hills – Retail Competition Traffic Counts (ADT)

40,000 30,000 35,000 20,000 25,000 15,000 20,000 5,000 10,000 Newport Hills Coal Creek Factoria

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COMMUNITY COMPARISONS

Newport Hills

COMMUNITY COMPARISONS

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Newport Hills – Community / District Comparisons Population

90 000 100,000 70 000 80,000 90,000 50,000 60,000 70,000 .5 Mile Population 1 Mile Population 30,000 40,000 50,000 1 Mile Population 1.5 Mile Population 2 Mile Population 10,000 20,000 , ‐ Newport Hills Madrona Burien Town Square Magnolia Fairhaven Winslow Juanita Village Madison Park

Sources: Claritas, Inc. 2009

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Newport Hills – Community / District Comparisons Households

45,000 50,000 35,000 40,000 25,000 30,000 15,000 20,000 5,000 10,000

Sources: Claritas, Inc. 2009

‐ Newport Hills Madrona Burien Town Square Magnolia Fairhaven Winslow Juanita Village Madison Park

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Newport Hills – Community / District Comparisons Average Household Income

$160,000 $180,000 $120,000 $140,000 $80 000 $100,000 $40 000 $60,000 $80,000 $20,000 $40,000

Sources: Claritas, Inc. 2009

$0 Newport Hills Madrona Burien Town Square Magnolia Fairhaven Winslow Juanita Village Madison Park USA

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Newport Hills – Community / District Comparisons Education

60.00% 70.00% 40.00% 50.00% 20.00% 30.00% 0.00% 10.00%

Sources: Claritas, Inc. 2009

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Newport Hills – Community / District Comparisons Traffic Counts (ADT)

16 000 18,000 12,000 14,000 16,000 8,000 10,000 12,000 4,000 6,000 2,000 Newport Hills Madrona Burien Town Square Magnolia Fairhaven Winslow Juanita Village Madison Park

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Madrona

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Madrona

Th t il f M d i l t d E t The retail core of Madrona is located on East Union Street and 34th Ave. While downtown Seattle is a close distance, Madrona has been able to attract local artists, shops and p restaurants giving this community a sense of place. Retail Core GLA: +/ 20 000 25 000 SF Retail Core GLA: +/‐ 20,000 ‐25,000 SF Retail Landscape: Most buildings are retail below with residential units above to giving the units above to giving the core a bit of density. Streetscape: Traditional retail district street parallel parking street parallel parking. District Residential/ Retail: Combination of mixed‐use with residential above retail

Photo Source: http://madrona.wetpaint.com/

with residential above retail and older buildings of character.

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Burien Town Square

Photo Source: http://www.burientownsquare.com/

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Burien Town Square

Residential mixed use, open air, pedestrian friendly project. Anchored by a new library and town hall and centered around a performance lawn and stage to bring the community

  • together. Centered in the heart of

Burien retail district

Photo Source: http://www.burientownsquare.com/

Burien retail district. Residential Units: 124 Retail GLA: 19,718 SF City Park: 1 acre Streetscape: 12’ sidewalks and special paving designed to reduce speed. Traffic surrounds circular drive with performance lawn in the center. Non‐Traditional Anchors: Library & City Hall

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Magnolia

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Magnolia

2nd Largest Neighborhood in Seattle by area. Isolated community due to the man‐made border to the east, BNSF railway. due to the man made border to the east, BNSF railway. Community includes Discovery Park (534 acres) and the popular Magnolia Village adjacent to the Community Center. R t il C GLA / 150 000 SF Retail Core GLA: +/‐ 150,000 SF Traditional Anchors: Bartells, Albertsons (grocer not at the heart of the Village) Non – Traditional Anchors: Magnolia Garden Center, Magnolia Community Center Community Center : Playfields, Outdoor Swimming Pools, Community Center : Playfields, Outdoor Swimming Pools, Tennis, Childcare, Preschool, Fitness Classes, Athletics, Arts & Crafts Classes, Magnolia Farmers Market Streetscape: Sidewalks lined with Magnolia trees. Parallel and angle parking along street. District Residential/ Retail: Combination of mixed‐use with residential above retail and older buildings of character.

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Fairhaven (Bellingham)

Photo Source: http://www.fairhaven.com/

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Fairhaven (Bellingham)

Th hi i l di i f F i h i li l b b f The historical district of Fairhaven is a lively suburb of

  • Bellingham. A popular tourist destination with summer ferry

service to San Juans and Victoria. This retail district is centered around a lively town square which hosts monthly town events y q y and concerts. Retail Core GLA: +/‐ 85,000 SF Retail Scene: Local flavor with small shop retail and restaurants. Streetscape: Sidewalks and pedestrian friendly p p y strolling lanes with a European village feel. Angle parking. Town Square: Used for concerts, monthly q , y events, farmers market, outdoor movies, etc… District Residential/

Photo Source: http://www.fairhaven.com/

/ Retail: Combination of mixed‐use with residential above retail and older historic buildings of character.

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Winslow (Bainbridge Island)

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Winslow (Bainbridge Island)

The rustic charm of Winslow on Bainbridge Island draws The rustic charm of Winslow on Bainbridge Island draws artists, ferry goers, shops and restaurants. The ferry terminal provides a 35 minute ride from downtown Seattle. Historic Winslow on Winslow way provides small shops and restaurants. Retail Core GLA: 97,700 SF Traditional Anchors: Town & Country Market, Safeway (on High School Road) Retail Landscape: Waterfront Community with ll h l ll ff small shop retail, galleries, coffee houses and restaurants. District Residential/Retail: Smaller mixed –use residential l d d b l

  • ver retail, surrounded by single

family homes with large parcels, gardens, vineyards. S di i l il di i Streetscape: Traditional retail district street parallel parking.

Photo Source: http://www.gonorthwest.com/Washington/puget/Bainbridge/ http://www.bainbridgechamber.com/

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Juanita Village

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Juanita Village

Juanita Village was designed to redevelop an unsightly strip center with an abandoned grocery store and strip center with an abandoned grocery store and revitalize the community with a mixed use neighborhood center. Juanita Village is located on the main intersection of Juanita Drive NE and 98th Ave NE. It is bordered by Juanita Park to the west and Juanita Beach Park and Lake Washington to the southwest. Retail GLA: 56 000 SF Retail GLA: 56,000 SF Traditional Anchors: Walgreens Residential Units: 580 Total Land: 11 Acres Retail Landscape: Street front buildings, retail benefitting from increased benefitting from increased housing density, social gathering places Streetscape: Landscaped plaza sidewalks

Photo Source: http://www.gglo.com/project.aspx?projectId=171&catId=5

Streetscape: Landscaped plaza, sidewalks, street lamps with surface parking pods and angle parking.

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Madison Park

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Madison Park

The Madison Park retail core is located on East Madison Street and bordered by McGilvra Boulevard Madison Street and bordered by McGilvra Boulevard to the west and Lake Washington to the east. Retail Core GLA: +/‐ 80,000 SF Traditional Anchors: Bert’s Red Apple Retail Landscape: Street front retail social gathering social gathering places, local restaurants and shops, no major national chains. Streetscape: Landscaped sidewalks and tree lined streets with traditional street parking. District Residential/ Retail: Mixed‐use residential above retail and older

Photo Source: http://www.madisonparkseattle.com/

buildings of character with significant multifamily within walking distance.

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RECOMMENDED RETAIL USES

Newport Hills

RECOMMENDED RETAIL USES

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Trends in Retail

  • Migration of retailers back to regional anchored centers

–less neighborhood boutiques less neighborhood boutiques.

  • Vacancy continues in secondary locations, no duplication

in retail categories due to retailer attrition ‐ best retailers in retail categories due to retailer attrition best retailers will only take best locations

  • Migration of restaurants to neighborhood districts where

they can locate to buildings of character – chef driven y g restaurants, smaller format, less seats

46 6/22/2010

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Retail Survey Results

Consensus: Variety and Sense of Place are lacking Consensus: Variety and Sense of Place are lacking. Community Recommendations

  • Café / Coffee House
  • Bookstore
  • Arts & Crafts Classes
  • Dog Park
  • Pea Patch
  • Family Oriented Restaurants
  • Fresh Vegetables
  • Smaller Grocer
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Recommended Uses

Existing Successful Uses Existing Successful Uses

  • Newport Hills Swim & Tennis Club
  • 750 member with capacity for

p y additional members N Hill El

  • Newport Hills Elementary
  • 537 student enrollment
  • Tyee Middle School
  • 542 student enrollment
  • Stod’s

E i ti D /Y /K t St di

  • Existing Dance/Yoga/Karate Studios
  • Playfields
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Recommended Uses

T iti l/Ad ti R Transitional/Adaptive Reuse

  • Schools of Instruction

l

  • Family Fun Center Activities
  • Funtasia
  • Mini Golf
  • Sky High
  • Whirly Ball
  • Rainbow Play Systems
  • The Bouncy Place
  • Street Food Vendor Collection
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Recommended Uses

Permanent Adaptive Reuse

  • Outdoor Cinema

Outdoor Cinema

  • Concerts
  • Holiday Events
  • Holiday Events
  • Farmer’s Market
  • Off Leash Dog Park
  • Off Leash Dog Park
  • Skateboard Park

C i P P h

  • Community Pea Patch
  • Ice Skating
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Recommended Uses

Other Retail Uses

N i hb h d P b/R

  • Neighborhood Pub/Restaurant
  • The Roanoke
  • Sand Point Grill
  • Hardware Store
  • City People’s Mercantile
  • Ace Hardware
  • Coffee House / Café
  • The Lyon’s Den
  • Play Café
  • Breakfast
  • The Original Pancake House
  • Components from Grocery Store
  • Produce Stand (Yakima Produce)

( )

  • Deli/Butcher (Bill the Butcher)
  • Cheese/Wine
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SUMMARY & RECOMMENDATIONS

City of Bellevue

SUMMARY & RECOMMENDATIONS

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Summary ‐ Recommendations

  • Modify zoning to allow more flexibility with retail uses
  • Increase health club to 20,000 sf
  • Increase hardware to 15,000 sf

,

  • Allow for apparel & accessories
  • Increase childcare maximum to 10,000 sf
  • Allow for street food cart vendors
  • Modify zoning to allow for street retail on 119th with parallel or

angle parking in the street to slow traffic down and signify the angle parking in the street to slow traffic down and signify the sense of arrival at the retail district.

  • Amend zoning to provide credits for public gathering space /

invest or set land aside for public gathering space. p g g p

  • Amend zoning to create a pedestrian friendly streetscape
  • Size retail component appropriately to account for existing

competition and phasing. Maximum of 10,000 – 15,000 SF small shop with potential for future phases as demand permits.

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Newport Hills Summary

  • Highly educated

g y

  • Significant incomes
  • Transitional age demographic
  • Generic competition lacks character and

does not provide a sense of place

  • Existing neighborhood traffic generators

g g g

  • Strong active community
  • Potential for significant land parcel

bl assemblage

  • Appropriate “Street Scale” intimate

pedestrian district

Newport Hills Opportunity

Change Zoning to higher density mixed‐ use development Critical in creating and use development. Critical in creating and urban village, density will allow for more creative and sustainable retail.

Photo Source: http://www.gglo.com/project.aspx?projectId=171&catId=5