NEW TECHNOLOGIES AND THE DEATH PENALTY: LESSONS FROM MARYLAND TOM - PowerPoint PPT Presentation

NEW TECHNOLOGIES AND THE DEATH PENALTY: LESSONS FROM MARYLAND TOM WALDRON SENIOR VICE PRESIDENT THE HATCHER GROUP

A 20-YEAR BATTLE • Southern state – but increasingly progressive • The issue of innocence was beginning to resonate • Increasing concern about racial disparities

2006: Governor O’Malley: Pro-Repeal (and Pro-Biceps) 3

2008: State Commission: Time to repeal a broken system 2010: Elections create majorities for repeal in general assembly 4

Kirk Bloodsworth First person exonerated after a death sentence in the U.S. Sister Helen Prejean 5

• Making the Case: 2013 is the Time to SOCIAL Act MEDIA • Ramp up Social Media CAMPAIGNS: • Targets: Media, Governor O’Malley, LATE 2012 and Our Supporters

US USIN ING G SOCI CIAL L ME MEDIA IA TO STRENG RENGTHE THEN N A DIV IVER ERSE SE COALI LITI TION ON

FACEBOOK: GENERATE TURNOUT FOR LOBBY DAY 8

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OTHER TACTICS • Twitterbomb (or Thunderclap) – early • Tweetchat – just before the final floor votes 13

TACTICS VICTORY: FINAL PASSAGE 2013 14

LESSONS • Try It! • Consistent Use of the Right Hashtags • Use it to Engage with your Partners • Connect with Journalists • Generate Turnout and Communications to Lawmakers 18

THANK YOU! TOM WALDRON Senior Vice President The Hatcher Group tom@thehatchergroup.com

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