NEW TECHNOLOGIES AND THE DEATH PENALTY: LESSONS FROM MARYLAND TOM - - PowerPoint PPT Presentation

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NEW TECHNOLOGIES AND THE DEATH PENALTY: LESSONS FROM MARYLAND TOM - - PowerPoint PPT Presentation

Nov 28, 2023 26 likes •229 views

NEW TECHNOLOGIES AND THE DEATH PENALTY: LESSONS FROM MARYLAND TOM WALDRON SENIOR VICE PRESIDENT THE HATCHER GROUP A 20-YEAR BATTLE Southern state but increasingly progressive The issue of innocence was beginning to resonate

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NEW TECHNOLOGIES AND THE DEATH PENALTY: LESSONS FROM MARYLAND

TOM WALDRON SENIOR VICE PRESIDENT THE HATCHER GROUP

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A 20-YEAR BATTLE

  • Southern state – but

increasingly progressive

  • The issue of innocence was

beginning to resonate

  • Increasing concern about

racial disparities

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2006: Governor O’Malley: Pro-Repeal (and Pro-Biceps)

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2010: Elections create majorities for repeal in general assembly 2008: State Commission: Time to repeal a broken system

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Kirk Bloodsworth

First person exonerated after a death sentence in the U.S.

Sister Helen Prejean

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SOCIAL MEDIA CAMPAIGNS: LATE 2012

  • Making the Case: 2013 is the Time to

Act

  • Ramp up Social Media
  • Targets: Media, Governor O’Malley,

and Our Supporters

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US USIN ING G SOCI CIAL L ME MEDIA IA TO STRENG RENGTHE THEN N A DIV IVER ERSE SE COALI LITI TION ON

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FACEBOOK: GENERATE TURNOUT FOR LOBBY DAY

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OTHER TACTICS

  • Twitterbomb (or

Thunderclap) – early

  • Tweetchat – just before the

final floor votes

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TACTICS VICTORY: FINAL PASSAGE 2013

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LESSONS

  • Try It!
  • Consistent Use of the

Right Hashtags

  • Use it to Engage with your

Partners

  • Connect with Journalists
  • Generate Turnout and

Communications to Lawmakers

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TOM WALDRON

Senior Vice President The Hatcher Group

tom@thehatchergroup.com

THANK YOU!

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CON ONNECT NECT WI WITH TH US

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