New Paradig Paradigms for Adv s for Advancing ncing Perso - - PDF document

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New Paradig Paradigms for Adv s for Advancing ncing Perso - - PDF document

1 2 New Paradig Paradigms for Adv s for Advancing ncing Perso Personalized alized Medicine Medicine 1 Pane Panelists lists Moderated by: Antoinette Konski Antoinette Konski, Partner, Foley & Lardner LLP Speakers: Anita Chawla,


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New Paradig Paradigms for Adv s for Advancing ncing Perso Personalized alized Medicine Medicine

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Pane Panelists lists

Moderated by: Antoinette Konski Antoinette Konski, Partner, Foley & Lardner LLP Speakers: Anita Chawla Anita Chawla, Ph.D., Vice President, Analysis Group Ken Ken Goldm Goldman, Global Head, Diagnostics Patents, Novartis Vaccines & Diagnostics, Inc. Suneel Suneel Ratan Ratan, Founder and CEO, Care Architecture Ken Ken Goldm Goldman, Global Head, Diagnostics Patents, Novartis Vaccines & Diagnostics, Inc.

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Pro Promet etheus – heus – What’s the Brouhaha? hat’s the Brouhaha?

Patentable Subject Matter

– Any new and useful process, machine, manufacture, or composition of matter, or any new and useful improvement thereof

Unpatentable Subject Matter

– Laws of nature – Natural physical phenomena – Abstract ideas / Purely mental processes

The The Bils ilski ki Sag Saga

The old “machine or transformation” test

– A process is patentable if:

It is tied to a particular machine or apparatus, or It transforms a particular article into a different state or thing.

The new test after Bilski

– “machine or transformation” test is a “useful and important clue”, but is not the sole test – The Supreme Court agreed with amici that to hold otherwise would create uncertainty for, inter alia, advanced diagnostic medicine techniques

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Prometheus-type claims

General claim structure

– 1. Testing a patient or patient sample. – 2. Choosing a treatment based on test outcome.

Specific claims in Prometheus

– Administering a thiopurine to a patient suffering from an autoimmune disease – Measuring the level of thiopurine metabolite in patient – Potentially warning physician to adjust dosage if metabolite is

  • utside of certain range.

Outs Outstanding issues tanding issues

Who infringes the claim?

– The testing lab – The physician – Both as “contributory” infringers

What is the real issue?

– Patentable subject matter – Effect of discovering “correlation” – Physical steps after correlating?

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Sco Scope of e of Pro Prometheus etheus effect effect

Pure diagnostics Companion diagnostics Prognostics (determining patient susceptability to future

disease)

Choosing among various therapies Therapy optimization Warnings

Suneel Suneel Ratan Ratan, Founder and CEO, Care Architecture

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What's The Que What's The Questi tion?

  • n?

How do we provide an information wrapper

for traditional therapies?

How do we monitor for issues such as

medication conflicts?

How do we support the whole person?

HI HIT as Personaliz T as Personalized ed Medicine? dicine?

Increasingly personalized support for

behavior and monitoring

Medical vs. non-medical risk factors Cost-reduction tool vs. therapeutic

adjunct

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Where is e is this this Headed? Headed?

Large data sets Dynamic assessment of and personalized

support for risk factors - what's going on with you today?

Dynamic titration and adjustment Impact on research - genotype vs. phenotype

Th Things to Ponde ings to Ponder

This changes everything Inevitable, but ... How do we get this flywheel going?

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Anita Chawla Anita Chawla, Ph.D., Managing Principal, Analysis Group

Ch Challeng llenges in developmen es in development an t and c d comme mmerc rcializa lizatio tion

  • f
  • f P

PM

Promise of personalized medicine (PM) presents real

  • pportunities for better clinical management

Gold standards exist for evidence generation

– Clinical validity, clinical utility, and value

Regulatory pathway has been updated, but guidance is

relatively general versus specific

For new PM tools, such as diagnostics, payer

evaluations and associated decisions are not yet systematic or predictable

Lack of Lack of cl clari arity c crea eates tes a di a dilemma fo a for ma r manu nufac facturer ers—p s—particularl arly i in th the con contex ext of t of cove coverage rage and and rei reimbu burse rsemen ent deci t decisi sions

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Cov Coverage dec ge decisions ar sions are consiste e consistent nt ac across pla ross plans but v s but vary ry acr across Dx ss Dx

Te Test st T Target Asso ssoci ciated ed Tr Treatm tment( ent(s) s) Econom

  • nomic

St Studies (2000- 2000- 20 2010) 10) Medical cal C Coverag rage De Deci cisio sions Pr Price ( ($) Aet Aetna Ci Cigna Hum Humana na ACE genotyping Statins 2 €49 N N N BRCA1/2 Prophylactic surgery 6 300-3,000 Y Y Y CYP2C19 PPIs / Clopidogrel 2 600-1300 N N N CYP2C9 / VKORC1 Warfarin 8 199-550 N N N CYP2D6 SSRIs 1 600-1300 N N Y EGFR EGFR tyrosine kinase inhibitors 1 97 N/A N/A Y Hepatitis C genotyping Pegylated interferon 2 75 Y Y Y HER2 Trastuzumab 2 43-145/ $600+ Y Y Y HLA -B*5701 Abacavir 2 68 Y N/A Y KRAS Cetuximab / Panitumumab 1** 452 Y Y Y Lynch syndrome (HNPCC) Surgery 8 261-457 Y Y Y MCADD Diet, L-carnitine 2 5-50 Y Y Y MTHFR Methotrexate 1 50 N N/A N Oncotype Dx Adjuvant chemo for breast cancer 2 3,975 Y Y Y TPMT Thiopurines 9 395 Y Y Y UGT1A1 Irinotecan 2 375 N N N

So Source ces: s: (1) Vegter S, Boersma C, Rozenbaum M, et al. Pharmacoecnomic evaluations of pharmacogenetic and genomic screening programmes – a systematic review of content and adherence to guidelines. Pharmacoeconomics 2008;26(7):569-587. (2) Meckley LM, Neumann PJ. Personalized medicine: factors influencing reimbursement. Health Policy 2010;94:91-100. (3) AG research ** - ** - Included study is an abstract. No Note: An additional 41 economic studies were identified for other, unclassified genetic tests

Re Reimburseme rsement c contex ext ma may not t ap appro propriately r riately reward v ward valu lue

Are the incentives in applying and reimbursing novel

approaches aligned?

– Continuous care versus episodic care – Will cost savings be generated, which is typically an expectation for PM

Fee schedules have not kept pace with innovation

– Molecular versus conventional diagnostics

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PM demand PM demands the right evidence, or s the right evidence, or value value of

  • f

per personaliz alizatio ation c n canno nnot be c t be captur ptured ed

Prospective evidence is key

– Best way to prove clinical utility and value BUT – Extra time and resource in a clinical program – Potential delay in regulatory filing – Potentially greater risk in clinical strategy, but lower risk in reimbursement

Building the case on retrospective evidence is much

harder – Adequate proof of impact on patient outcomes challenging

A s A set o t of d data ta th that i at is s suffici cient f for r re regu gulato tory ry app approv

  • val

al may may no not be e su suffici cient ent f for f r favorabl rable reim imbursement; d data o

  • n e

economic i impact will b will be i increasingly re ly requir ired

Asse ssessi ssing the the TPP TPP, l like kely ev eviden ence ce, an , and stake d stakeholde der expect ctat ations ions m may re y revea veal need t need to updat update cl clinica inical p prog

  • gram

rams

Dimension Evidence Product description

Anticipated label information including indication, dosage, administration, etc. Target population & place of product in therapy Disease definition, genetics, epidemiology Prognostic and diagnostic tests Subpopulations defined by biomarkers Burden of disease Current treatment options Clinical and economic

  • utcomes

Systematic review and summary of published clinical and economic studies Meta-analyses and HTA Value assessment Cost of diagnosis, treatment, monitoring, and adverse event management versus patient outcomes such as survival, events avoided, symptoms managed or alleviated, etc. System impact Health plan budget impact Expected penetration rate (market share)

Strengths Weaknesses

Product characteristics (e.g., MOA, mode

  • f administration)

Product claims based on evidence (safety, efficacy) Serious adverse events or safety signals Inability to claim key attribute relevant for TA

Opportunities Threats

External environment trends & market forces Stakeholder need that may be addressed by product Opportunities to improve positioning CER systematic review New competitive entrant –targeted, specific MOA Risk/harm/impact of potential weakened position

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Thank You! Thank You!

Antoinette Kons Antoinette Konski ki, Partner, Foley & Lardner LLP akonski@foley.com Anita Chaw Anita Chawla la, Ph.D., Vice President, Analysis Group achawla@analysisgroup.com Ken Goldma Ken Goldman, Global Head, Diagnostics Patents, Novartis Vaccines & Diagnostics, Inc. Kenneth.goldman@novartis.com Suneel Suneel Ratan Ratan, Founder and CEO, Care Architecture suneelratan@gmail.com