MPACT LOCATIONING Wayne Harper Senior Director, Technical Asia - PowerPoint PPT Presentation

MPACT LOCATIONING Wayne Harper Senior Director, Technical Asia Pacific

LEADERSHIP IN INDOOR LOCATIONING ZEBRA IS A GLOBAL LEADER IN THE INDOOR LOCATIONING MARKET, RANKED #2 BY PREEMINENT MARKET RESEARCH FIRM ABI RESEARCH Wi-Fi Services BLE BT Location Ser Small Cell MPACT: UNIFYING THE TWO BEST TECHNOLOGIES TO ndoor Loc OPTIMIZE COST & Cellular/GPS or Indo FUNCTIONALITY Geofencing Audio alue for Valu NFC Implementation Cos osts Source: Indoor Location Technology OEMs; CA-1174; ABI Research; 2014

WHY WI-FI AND BLE ? • Reach the maximum number of visitors possible  Some visitors may want to connect to your Wi-Fi network…but don’t have the app  Visitors may only have one radio active when they enter your store…Wi -Fi or Bluetooth • Deliver the most relevant information possible • Maximize your return on investment

LOCATIONING: USE CASES Deliver a map showing the Deliver special offers for fastest route for a items based on customer shopping list in your dwell times loyalty app Provide step-by-step Identify and send the directions to a closest associate to assist specific product customers who need help Patient Tracking Greet customers by name as they enter your store

HYBRID APPROACH TO LOCATIONING THREE POWERFUL LEVELS OF LOCATIONING ZONE Know when a PRESENCE customer enters Know when a customer POSITION a specific area arrives Know exactly where a customer is located BLUETOOTH SMART Wi-Fi LAYER LAYER ▶ Leverage ▶ Provides GPS-style existing WLAN accuracy indoors infrastructure ▶ 3 ft./1 m accuracy ▶ 3-5m accuracy ▶ Pinpoint location ▶ Ideal for presence and zone (dept) ▶ Enables the most personalized services

MPACT: PRESENCE DETECTION ZONE POSITION PRESENCE Presence: MPACT can detect PRESENCE when a customer walks ANALYZE in the door – and if the Wi-Fi or BLE coverage extends outdoors as they exit.

MPACT: ZONE TRACKING ZONE Zone POSITION Zone: A llows you identify when customers are in specific areas of the facility, such as a specific PRESENCE ANALYZE department in a store, or the lobby or a specific restaurant

MPACT: POSITION TRACKING ZONE POSITION Position: Pinpoint customer POSITION location. Wi-Fi offers 5-10 meter accuracy, providing aisle level insight. Bluetooth PRESENCE ANALYZE offers pinpoint GPS-style location to 1m/3ft and visibility to the product level

MPACT SOLUTION COMPONENTS MULT LTI-RF TE TECH CHNOLOGIES FOR OPTI TIMIZED USE SER EXPERIENCE MPact WiFi iFi ACCESS BLE LE Bea eacons CLI LIEN ENT SDK SDK SER SERVE VER INSTALLATION POINTS SO SOFTWARE Intuitive installation Bluetooth SMART Client device software Location Analytics & Comprehensive AP beacons supporting for Android and IOS app for installation API for back end portfolio for Wifi multiple beacon and maintenance integration Locationing - modes sensors/radio share

HOW DOES IT WORK ? ANALYTICS & OPERATIONS ENGAGEMENT  MPact Server (VM) MPACT SERVER API HTTP / HTTPS Third Party Application Web User Interface - Management - Analytics Notifications Coupons MPact Toolbox App MPact Client SDK  MPact Toolbox App  For Beacons  Application running - Installation, on a device with - Configuration SDK Integrated - Firmware Upgrade MPact Beacons

BEACON FORMAT AND MODES BLE Beacon • iBeacon Mode consists of additional UUID and major/minor fields • No visibility into battery life • Notifications on device w/o application • MPact is iBeacon, • Minor field is used for battery life • Notifications on device w/o application • Securecast - an encrypted iBeacon Format payload that allows for better management • Battery Save Mode consists of MAC and battery life • Short beacon payload that conserves battery life • No notifications w/ application running

MPACT BLE TAGS MB1000 MB2000 MB 3000 SHELF BEACONS WALL MOUNT BEACONS USB POWERED BEACONS DIMENSIONS  0.57” X 0.27” X . 0.80”  1.83” x 1.25” x 0.47”  3.12” x 1.76” x 0.96”  Range: 15 ft to 120 ft, line of sight  Replaceable Battery  Directional antenna  Powered by USB  ~1yr battery life  Replaceable Battery  4-5 yr battery life Modes Supported What can be configured Notifications on the phone Nothing requires No notification on lock screen- it requires app running in the foreground, but BATTERY SAVE MODE it’s the most battery efficient. UUID, MAJOR AND MINOR Receive notifications on the lock screen IBEACON MODE UUID, MAJOR Receive notifications on lock screen, along with centralized battery life MPACT MODE ( Minor is used for conveying battery life) None required. Encrypted communication Receive notifications, along with centralized battery life and security on the SECURECAST between beacon and SDK beacon transmissions

MANAGING THE BLE NETWORK 1 Complete visibility into every beacon in the system 2 Indicates Any Missing and Misplaced Beacons 3 Indicates Battery Usage and Remaining Battery Life 4 Manage all Beacons from Cloud Portal

LOCATION ANALYTICS CUSTOMER TRENDS SITE AND CATEGORY RANKING VISITOR PROFILE PAGE

MPACT + PARTNER SOLUTION REST API MPact Cloud Based Location SaaS DEVICE LOCATION CRM SYSTEMS INFORMATION POINT OF SALE SYSTEMS • ANALYTICS WORKFORCE MANAGEMENT • NOTIFICATIONS • TAG MANAGEMENT REAL TIME CONTEXTUAL EVENTS @ POINT OF PARTNER SOLUTIONS PURCHASE RELATIONSHIP MOBILE MARKETING CAMPAIGN MANAGEMENT MANAGEMENT Offers, Coupons, Information, Loyalty, Discounts

MPACT PARTNER ECOSYSTEM Suite of Product Offer  Beacons      Software/SDK  Wireless LAN      Robust Analytics Engines     ERP, CRM, eCommerce     Marketing/Promotions Rules Engines     Content Management Engines     Mobile Applications     Mapping

THANK YOU