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A group project By Flavia Affolter, Florin Hinterberger, Ioannis Psallidas & Andela Sormaz
MORE THAN JUST AN ACCESSORY By Flavia Affolter, Florin - - PowerPoint PPT Presentation
MORE THAN JUST AN ACCESSORY By Flavia Affolter, Florin - - PowerPoint PPT Presentation
A group project MORE THAN JUST AN ACCESSORY By Flavia Affolter, Florin Hinterberger, Ioannis Psallidas & Andela Sormaz INTRODUCING O BAG SEGMENTS Socially responsible Fashionista WOW FASHIONISTA Product Sense of belonging to an
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SEGMENTS
Fashionista Socially responsible
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WOW FASHIONISTA
Product Sense of belonging to an exclusive community (trend) Core value à individualization and differentiation Customer service Brand awareness
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WOW SOCIALLY RESPONSIBLE
Product Product not a bag but a statement Core value: ethically produced and sustainable materials Modularity Fur-free
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SO WHAT
Fashionista Socially Responsible Promotion Price Place Promotion Price Place
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OOOMPH
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OOOMPH
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