{ Molly Morgan, Rachel Pruim, Ashley Rubin, Priscilla Yau For - PowerPoint PPT Presentation

Mammoth Cookware Campaign { Molly Morgan, Rachel Pruim, Ashley Rubin, Priscilla Yau

For active young professionals who love to spend time in the kitchen, Mammoth Cookware is the quality cookware that turns your cooking experience into a thrilling pastime that supplements your social lifestyle. Brand Positioning Statement

Newspaper

B2B Ad

Television: 30 seconds

Television: 15 seconds

Consumer Magazine

Direct Mail Component

 Full force social media presence:  Twitter  Instagram  Facebook  “What’s for dinner?” Twitter contest:  Followers tweet @Mammoth fun recipes they’ve made using Mammoth cookware  Instagram photo challenge  Post photos of meals/friends enjoying a meal together/having fun cooking  Winners of contests receive a small piece of Mammoth merchandise  Facebook podcasts  Weekly podcasts demonstrating recipes Content Marketing

Radio — :30

Radio – :60

Interactive bus stop ad: • Depending on time of day, display prints out recipes utilizing Mammoth Cookware with varying difficulty levels • If it’s 3:00, the recipe will be more time consuming; if it’s 6:00, the recipe will be quick and easy Out of home

Billboard