Miriam Adcock Consumer Campaigns recycleforscotland.org.uk - - PowerPoint PPT Presentation

Miriam Adcock Consumer Campaigns recycleforscotland.org.uk @zerowastescot facebook.com/RecycleForScotland

Pass it on Week www.passitonweek.com

15 March 2016

Pass it on Week

• Pass it on Week is all about re-use.
• It’s a week dedicated to encouraging people to get

involved in re-use activity of all shapes and sizes. It could be swapping, sharing, repairing, upcycling or buying second hand

What did we want to achieve?

• Events – schools, universities, workplaces,

communities, charities and individuals taking action

• Awareness – maximise social media and PR to get

message out as wide as possible

• Action – people passing stuff on!

What did we do?

Provide materials to give people ideas and inspire them…

What did we do?

• Go out and meet people

– Joint workshops for European Week for Waste Reduction and Pass it on Week – Aim to bring the toolkit and ‘how to’ guides to life for partners and share learning from 2015 – Glasgow, Edinburgh and Inverness – over 114 registered

What did we do?

• Lead by example

– Re-use festival in St Enoch’s Centre – Launch of Internal staff online marketplace at Zero Waste Scotland

What else did we do?

• Build momentum

– ‘Pass it on Week is coming’ press release and some specific to St Enoch event – Regular e-zines to stakeholders. – Provide a website events listing to show all events happening – Local press releases promoting local events – Social media

How did it go?

• Events – 378 events (up

from 162 in 2015) registered on Pass it on Week website. – Huge range of different events from a wide range of partners.

Swapping events

• Clothes swaps
• Bike Swap Shops
• Seed swap
• Green Office Swap Shop
• Kitchen equipment swap shop
• Book swaps
• Children’s book swap
• CDs/DVD swaps
• Jigsaw swaps
• Toy swaps

217 items were donated and only 54 were left on the table 2 hours later

Donation events

Donation drives in numerous charity shops, re-use

• rganisation and involvement

from businesses such as Lothian Buses in partnership with Fresh Start.

Selling

• Bike Jumble Sale at

Glasgow Bike Station

• 20% off at Tayside

ReUsers

• 50% off at Instant

Neighbour

• Kilo sale at Bute ReStyle

Repairing

• Teddy Bear (and Hippo)

Hospital, Glasgow

• IT repair
• Textile repair
• Bike repair
• Furniture repair

Upcycling

• Furniture repair &

upcycling at Transform

• Turn a t-shirt into a bag
• Upcycling bicycle inner

tubes

• Pallet workshops

Other

• Launch of loyalty scheme
• Launch of ‘Good to Go’

scheme in food venues

• Social media upcycling

competition

• Film nights

St Enoch Event, 5-6 March 2016

• Hosted by John Amabile, with main programme featuring

interviews on PIOW, Love Your Clothes, Upcycled fashion, 3D printing, Mother of the bride outfit hire, sewing demo & Sugru.

• The Empty Shop
• Teddy Bear Hospital
• Lego swap shop
• Lego jewellery making
• Sewing workshop
• Maklab demo
• Sugru demo

PR Coverage

• PIOW launch (Eunice Olumide) in Herald,

Scotsman, Glasgow Evening Times, Edinburgh Evening News, Kingdom FM

• Empty Shop (Sam Heughan/Eunice

Olumide) in Daily Record (twice), STV Live, Glasgow Evening Times, The Herald, The Sun

• Lego swap in Glasgow Evening Times
• Teddy Bear Hospital in Scotsman,

Herald, Glasgow Evening Times and some local press

Social media - Twitter

Tweets using #passitonweek

Social media - facebook

Impact?

• Continuing to establish Pass it on Week as a

vibrant, exciting fixture in the waste calendar and garnered loads of support to build on for future years

• Generated lots of local action, media coverage,

social media activity.

• Increasing re-use activity?

CRA members

• Did you get involved?
• How was it for you?
• How could we involve/benefit the Charity sector

more in future?

And finally …

Thank you.

zerowastescotland.org.uk @ZeroWasteScot