Disaster Risk Reduction Campaigns Risk Management TEAM CHARLIE 2 - - PowerPoint PPT Presentation

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Disaster Risk Reduction Campaigns Risk Management TEAM CHARLIE 2 - - PowerPoint PPT Presentation

Jul 20, 2023 262 likes •832 views

TRAINING FOR TRAINERS COURSE Disaster Risk Reduction Campaigns Risk Management TEAM CHARLIE 2 Which DRR campaigns are in place in Grenada? TEAM CHARLIE 3 TEAM CHARLIE 4 Periodic crises Sudden crises Ansafoto Creeping crises TEAM

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TRAINING FOR TRAINERS COURSE

Disaster Risk Reduction Campaigns

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TEAM CHARLIE 2

Risk Management

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TEAM CHARLIE 3

Which DRR campaigns are in place in Grenada?

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TEAM CHARLIE 4

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Periodic crises

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Sudden crises

Ansafoto

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Creeping crises

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TEAM CHARLIE 9

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TEAM CHARLIE 10

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Identify the hazards & risks

Identify 3 major hazards in your opinion most probably in Grenada

TEAM CHARLIE 11

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"Black Swan“ theory

Taleb, Nassim Nicholas (2010) [2007], The Black Swan: the impact of the highly improbable (2nd ed.), London: Penguin, ISBN 978-0-14103459-1, retrieved 23 May 2012.

The black swan theory or theory of black swan events is a meta-phor that describes an event that comes as a surprise, has a major effect, and is

  • ften inap-propriately rationalized after

the fact with the benefit of hindsight.

Be prepared to the unespected!

Les Fraser - www.photoradar.com

Black Swans

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Black Swans

  • Currently our approach to risk is "probabilistic“, and the

probability of a tsunami seriously damaging the Fukushima Daiichi plant was extremely small.

  • But we should also consider a worst-case approach to

risk: the "possibilistic" approach, as Rutgers University sociologist Lee Clarke calls it in his 2005 book Worst Cases: Terror and Catastrophe in the Popular Imagination.

  • In this approach, things that never happened before are
  • possible. Indeed, they happen all the time.

CHARLES PERROW Fukushima, risk and probability: expect the unexpected. Bulletin of Atomic Scientists, 1 Apr. 2011

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Black swans

  • «To be wrong with infinite precision» (N. N. Taleb)
  • The disproportionate role of high-profile, hard-to-predict,

and rare events that are beyond the realm of normal expectations in history, science, finance, and technology

  • The non-computability of the probability of the

consequential rare events using scientific methods (owing to the very nature of small probabilities)

  • The psychological biases that make people individually

and collectively blind to uncertainty and unaware of the massive role of the rare event in historical affairs

TEAM CHARLIE 14

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Black Swans

Present hazards and disasters are no longer individual phenomena but “an interactive mix of natural, technological and human events.” James, K. Mitchell, (ed.) Crucibles of Hazard: Megacities and disasters in transition. Tokyo: United Nations University Press, 1999, p. 484

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Problems & Solutions “We can’t solve problems by using the same kind

  • f thinking we used

when we created them” (Albert Einstein)

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Identify the hazards & risks

Identify 3 possible black swans in your opinion for Grenada

TEAM CHARLIE 17

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Identify the risks

TEAM CHARLIE 18

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Identify the risks

TEAM CHARLIE 19

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DRR campaign management

TEAM CHARLIE 20

  • Project manager
  • Project Team
  • Time factor
  • Meetings/agenda
  • Effective planning
  • Resources
  • Tools
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Build your own DRR campaign

TEAM CHARLIE 21

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Time factor

  • If a campaign objective is to

change behaviours, ensure that communications are presented at an appropriate time for the audience to receive, consider and act on the messages.

  • The biggest resource requirement

is likely to be time. Do not underestimate the sustained effort required to plan and implement a campaign, even if external support is available.

TEAM CHARLIE 22

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Planning a Campaign

  • When planning a campaign, there are some basic things

to consider, including:

1. Objectives 2. Audience 3. Research & Concept 4. Delivering the message 5. Implementation 6. Timing 7. Utilising resources 8. Evaluating success

TEAM CHARLIE 23

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Objectives

  • Identifying objectives is a key starting point when

planning a campaign.

  • Consider objectives in terms of what needs to change: it

may be attitudes (awarenwess too) or behaviours so it is important to describe objectives accurately and specifically, and to identify how effectiveness will be measured.

  • The SMART approach serves as a useful reminder:
  • bjectives should always be Specific, Measurable,

Achievable, Realistic and Timed

TEAM CHARLIE 24

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TEAM CHARLIE 25

Target audience

Think beyond the obvious: the primary audience for a DRR campaign might be kids, but there are many others who influence the process, including parents, teachers and friends. These will form secondary audiences, who might require a specific communications plan of their

  • wn.
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identify the target audience

  • Scholars, youth
  • Teachers
  • Seniors
  • Families
  • Business
  • Rescue services
  • Local/national
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Research

  • Google
  • Experts
  • Wikipedia
  • NADMA
  • CEMA
  • FEMA
  • WHO
  • …

TEAM CHARLIE 27

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TEAM CHARLIE 28

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TEAM CHARLIE 29

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Experts vs. Memory

TEAM CHARLIE 30

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Non expert risk awareness

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Hazard Exposition Vulnerability

R=HxVxE H=10 V=10 E=10 R=10x10x10=1.000

Hazard & Risk

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Hazard Exposition

R=HxVxE H=10 V=3 E=10 R=10x3x10=300

Vulnerability Protection

Hazard & Risk

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Hazard Exposition Vulnerability

R=HxVxE H=10 V=10 E=1 R=10x10x1=100

Hazard & Risk

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Hazard Exposition

R=HxVxE H=10 V=3 E=1 R=10x3x1=30

Protection Vulnerability

Hazard & Risk

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1820 1856 2000

Fonte: Rizzolli S., 2004

Phenomena & disasters

Human presence and disasters

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Rockfall Ronchi (Bz) 23th Jan 2014

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Human presence and disasters

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Delivering the message

  • Recruitment campaigns
  • Specific Trainings
  • Public meetings
  • Social media
  • Games
  • DRR days
  • Flyers
  • Contests
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Delivering the message

  • Messages should be clear, succinct and - most

importantly - few in number.

  • Try to identify one key message for a campaign

with two or three supporting messages that reinforce the central point.

  • Ensure that messages are appropriate for the

audience

  • Do not be tempted to “say everything”

TEAM CHARLIE 40

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Delivering the message

  • New media, including the world wide web, should form a

central part of any communications campaign.

  • The benefits include close control over message and

presentation, ease and speed of updating and widespread acceptance across audiences.

  • Can also be used to present video and audio materials.

The medium is generally passive so the audience needs to be encouraged to visit your site (different to social media).

  • It is essential, therefore, that your campaign is integrated

with other elements such as publications

TEAM CHARLIE 41

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Communication channels

TEAM CHARLIE 42

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TEAM CHARLIE 43

Social Media

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TEAM CHARLIE 44

Delivering the message

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Delivering the message

  • Publications offer a tangible product that can be

sent directly to the audience and provide absolute control over the message and its context.

TEAM CHARLIE 45

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Delivering the message

  • A media relations strategy can

support other vehicles of communication by reinforcing messages delivered via direct channels of communication.

  • The “third-party endorsement”
  • f media coverage (press,

radio, TV) can add significant weight to a campaign although there are no guarantees about how a message will be used

TEAM CHARLIE 46

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Delivering the message

  • Advertising is another

communication channel to

  • consider. The costs of advertising

preclude its widespread use, but used tactically it can prove effective, especially in reinforcing messages.

  • Advertising’s primary advantage is

full control over message and presentation coupled with wide coverage, but it can be a complex and expensive vehicle to use and is not always appropriate.

TEAM CHARLIE 47

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Role of volunteers in DRR Campaigns

TEAM CHARLIE 48

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TEAM CHARLIE 49

Effective communication

  • Language
  • Culture
  • History
  • Point of view
  • Tabus
  • Mistake
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Identify a slogan

3 to 5 words easy to remember

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Mascot, Gadgets

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identify a testimonial

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Evaluation

  • Evaluation is often overlooked but is a critical element.
  • In an environment where professional communications is

not a core activity, justifying the time and expense of a campaign is important if it is to be taken seriously.

  • Consider campaign evaluation at the earliest stages of

planning - objectives can then be set in a measurable way and the evaluation criteria can be defined and agreed in

  • advance. Evaluation may include a repeat of any pre-

campaign research to review opinions and attitudes, as well as media analysis to examine the coverage received.

TEAM CHARLIE 53

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TEAM CHARLIE 54

Analyze the panel Find out the positive points and strenght

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Workgroup

  • 1. Identify a new topic
  • 2. identify the best period
  • 3. Slogan/mascot/testimonial
  • 4. Logistics
  • 5. Communication ways
  • 6. Role of volunteers
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TEAM CHARLIE 56

Thank you!