Mind the Gap On Gender and Technology Liip techday, july 1 st 2009 - - PowerPoint PPT Presentation

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Mind the Gap On Gender and Technology Liip techday, july 1 st 2009 - - PowerPoint PPT Presentation

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Liip Techday 2009 Memi Beltrame: Mind the Gap - On Gender and Technology Memi Beltrame Mind the Gap On Gender and Technology Liip techday, july 1 st 2009 Liip Techday 2009 Memi Beltrame: Mind the Gap - On Gender and Technology This talk

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Liip Techday 2009 Memi Beltrame: Mind the Gap - On Gender and Technology

Memi Beltrame

Mind the Gap

On Gender and Technology

Liip techday, july 1st 2009

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Liip Techday 2009 Memi Beltrame: Mind the Gap - On Gender and Technology

This talk points out social patterns based on gender, with a special focus on technology

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Liip Techday 2009 Memi Beltrame: Mind the Gap - On Gender and Technology

What is Gender?

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Liip Techday 2009 Memi Beltrame: Mind the Gap - On Gender and Technology

Is it just another word for sex?

Gender: Sex: F M

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Liip Techday 2009 Memi Beltrame: Mind the Gap - On Gender and Technology

Sex Gender

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Liip Techday 2009 Memi Beltrame: Mind the Gap - On Gender and Technology

Sex Gender Biology Society

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Gender is definded by the social patterns of the male/female duality

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Liip Techday 2009 Memi Beltrame: Mind the Gap - On Gender and Technology

These patterns in general stand for stereotypical roles

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Gender Boundaries are fluid and in constant change, evolving in time, culture or social environment

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Liip Techday 2009 Memi Beltrame: Mind the Gap - On Gender and Technology

Gender operates on three levels: Level 1: Identity

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Liip Techday 2009 Memi Beltrame: Mind the Gap - On Gender and Technology

Level 1: Identity

  • How I present myself
  • Words I choose & things I say
  • Things I wear, clothes, jewels
  • How I move and act
  • Stuff I like and use
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Liip Techday 2009 Memi Beltrame: Mind the Gap - On Gender and Technology

Gender operates on three levels: Level 1: Identity Level 2: Stuctures & Institutions

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Liip Techday 2009 Memi Beltrame: Mind the Gap - On Gender and Technology

Level 2: Stuctures & Institutions

  • Boy Scout/Girl Scout
  • Boy/Girl boarding Scools
  • Locker Rooms
  • Barber/Beauty Parlor
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Liip Techday 2009 Memi Beltrame: Mind the Gap - On Gender and Technology

Gender operates on three levels: Level 1: Identity Level 2: Stuctures & Institutions Level 3: Symbolism & representation

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Liip Techday 2009 Memi Beltrame: Mind the Gap - On Gender and Technology

Level 3: Symbolism & representation

  • Images of manhood /womanhood
  • Assumptions on what a man/woman likes
  • Behaviour that is expected by a man/woman
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The male/female duality is reflected by other dualities: Male Work Public Hard Blue Introversion Female Home Private Soft Pink Extroversion

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In the Past 40 years the boundaries between these dualisms have been blurred

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Liip Techday 2009 Memi Beltrame: Mind the Gap - On Gender and Technology

In the Past 40 years the boundaries between these dualisms have been blurred

But the stereotypes are still present today.

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What has this got to do with technology?

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Glad you ask!

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Technology

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Liip Techday 2009 Memi Beltrame: Mind the Gap - On Gender and Technology

Technology

A simple definition: the engineered products and services that surround us

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Ask yourself: Who

  • Engineeres
  • Designs
  • Produces/Manufactures
  • Repairs/Maintains
  • Uses

these products & services?

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Engineers in Germany 2008: Women: 77'986 11.6% Men: 596'280 88.4%

Source: Verband Deutsche Ingenieure e.V. (German Engineering Association)

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Liip Techday 2009 Memi Beltrame: Mind the Gap - On Gender and Technology

Architects & Construction engineers

Source: Verband Deutsche Ingenieure e.V. (German Engineering Association)

Electrical engineers

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Electronics assembly line

Production

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Source: Bundesamt für Statistik (Swiss Federal Buro of Statistics)

Internet usage in relation to age and sex

Men Women 15-24 25-34 35-44 45-54 55-64 65+ Age

Users

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Is there gendered technology?

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#1 The superfluous hair problem

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#1 The superfluous hair problem

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#1 The superfluous hair problem

Form follows function Form follows emotions

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#1 The superfluous hair problem

  • Beard trimming for men, with blades
  • Full body epilation for women with a

wide variety: shaving, waxing, depilatory creams, laser treatment

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Liip Techday 2009 Memi Beltrame: Mind the Gap - On Gender and Technology

The 1920-40 featured a variety of mostly bizarre techniques:

  • Abrasives made from sandpaper
  • Aggresive chemical treatments
  • Removal by electrolysis where the

hair was galvanised and roasted away, predecessor of laser treatment.

  • X-Ray Epilation where the hair was

removed by radiation

#1 The superfluous hair problem

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„Trimming the bush to make the tree look taller“ Gillette, Groin-Shaving tips

#1 The superfluous hair problem

http://www.youtube.com/watch?v=1TiJNewpCnY

Watch this and notice the references to technology!

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#2 Home sweet home

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#2 Home sweet home

Gadgets!

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#2 Home sweet home

Gadgets! And a lot of assumptions!

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General household tools Associated with women

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But of course: the washing machine is repaired by a man...

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Household tools in a broader sense Associated with men

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Leisure items Associated with men and women

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Programming

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A brief history lesson Programming

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During World War II the U.S. Army started to use machines to figure out ballistic trajectories and to solve complex mathematical equations of wartime research

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These Machines filled entire houses and took several people to

  • perate.
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Nearly two hundred mathematically trained women were recruited.

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Nearly two hundred mathematically trained women were recruited They were called „computers“.

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Ironically the machines would take over their name and replace them later in history.

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So while men engineered the machines women did the programming

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Since the real bottleneck was engineering the machines, the women's work was regarded as subprofessional.

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These women never received any credit for their innovations and inventions

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Once the bottleneck of engineering had been mastered the new major task had become programming the machine.

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Once the bottleneck of engineering had been mastered the new major task had become programming the machine. That's the point where men took over.

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Emancipation Closing the gap

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  • Freedom of choice
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  • Freedom of choice
  • Equality :
  • Opportunities (education, jobs)
  • Genuine encouragement
  • Credits and rewards

(salary, Promotions)

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  • Freedom of choice
  • Equality :
  • Opportunities (education, jobs)
  • Genuine encouragement
  • Credits and rewards

(salary, Promotions)

  • Dropping the assumptions on what

men/women want, like and need

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Embrace Difference! Overcome dualities and assumptions!

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Thank you!

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Bibliography:

Lerman, Nina E. Et al. Gender & Technology. A Reader . 2003. The John Hopkins University Press, Baltimore. Froidevaux, Yves and Volker G. Täube Internetnutzung in den Haushalten der

  • Schweiz. 2006. Bundesamt für Statistik, Neuchâtel

Statistics on slides 24/25: Verband Deutsche Ingenieure e.V.: Arbeitsmarktdaten Ingenieurwissenschaften http://liip.to/engineerStatsGermany