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Mind Download the free app the Gap Understanding why we don’t always understand other people BY Keith Coats Director of Storytelling tomorrowtodayglobal.com Connect with me on Strategic translation in a New World of Work Changing ¡customer Volatility Vision VUCA Uncertainty Understanding Changing ¡ 
 Changing ¡ 
 Leadership Leadership CONTEXT workplace workforce Complexity Connection Changing ¡world Ambiguity Adaptive

Global talent issues ...and OUR UNDERSTANDING OF ‘NORMAL’ IS CHANGING! “When you’re born, anything in the world is normal. Anything invented before you’re 35 is revolutionary. Anything invented after you’re 35 is unnatural and wrong.” Douglas Adams

Connect Collaborate Contribute Involved Interact Engaged Influences 
 Influences 
 Rock n’ Roll Constant change 
 Cold War Television 
 Strikes and downsizing Grand visions Punk & alternative music 
 Moon landing The ‘broken’ family 
 Personal Computers Age now: Age now Mid 40’s – early 60’s mid 20’s to early 40’s Generation X 
 Baby Boomers 
 Born: 1970’s & 80’s Born: 1950’s & 1960’s

I NFLUENCES ¡ 
 Change Survivors Internet ¡ Global Informality Mobile ¡phones ¡ Techno-literacy Whiners The ¡Global ¡Village ¡ Individualism 9/11 ¡ Thrill seekers Climate ¡change ¡ Immediate gratification Lifelong learning Diversity Pragmatic D EFINING ¡ VALUES ¡ Not scared of failure “Experiencers” A ¡veneer ¡of ¡confidence ¡ Techno-­‑literate ¡ Self-reliant Global awareness Desperate ¡to ¡belong ¡ Want everything Relationships are vital Globally ¡aware ¡ customised – especially family! Genera&on ¡Y Need ¡to ¡know ¡“why” Understanding why 
 we don’t understand We may have been living in 
 the same house or working in 
 the same office as these people, 
 but we have been 
 living in different worlds


 “It is not what you don’t know 
 that gets you into trouble. 
 It's what you know for sure 
 that just ain’t so” 
 Mark Twain .uk.com Applying Generations is only limited by our imagination Each generation has entered a major new lifestage Gen Y direct Boomer direct Born 50s & 60s Born 70s & 80s Born 90s & 00s Leadership Baby Boomers Gen Xer’s are Gen Y are Talent engagement Marketing are reaching in mid-life entering the Team management Sales age of with workplace Diversity New Products retirement established Learning & Development Customer experience families Loyalty programs

And ¡even ¡Old ¡Dogs ¡can ¡learn ¡new ¡tricks... Contact details • Keith Coats • Email: keith@tomorrowtodayglobal.com • Twitter: @keithcoats Download ¡the ¡free ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡app www.Knyurl.com/futurefit