Millennials Are Remaking America R U Ready? Morley Winograd - - PowerPoint PPT Presentation
Millennials Are Remaking America R U Ready? Morley Winograd Michael D. Hais Colorado Water Congress January 31, 2013 Millennials Will Increasingly Dominate the Adult Population of America in This Decade 99% 100% 90% 80% 80% 70% 61%
Colorado Water Congress January 31, 2013
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2008 2010 2012 2016 2020 41% 51% 61% 80% 99% 17% 20% 24% 30% 36%
Percentage of Adults over 18 Millennial Contribution to Adult Population
Common Location in History. Common Beliefs and Behaviors. Perceived membership in a common generation. The aggregate of all people born over about 20 years (one phase of life), who share: Distinctive behaviors created by: Changes in child-rearing approaches. Events experienced during maturation. Changes in communication technologies. Create 80+ year cycle of four distinct archetypes
right and wrong.
in their lives.
Image: Iris Friedheirm (Flickr)
almost all of it.
Image: (c) 2009 JupiterImages Corp
1964 Children of the Damned 1967 Rosemary’s Baby 1973 The Exorcist 1974 It’s Alive! 1976 Look What’s Happened to Rosemary’s Baby 1976 The Omen 1976 Carrie 1977 Exorcist II: The Heretic 1977 Eraserhead 1978 It Lives Again 1978 Damien—Omen II 1978 Halloween 1979 The Brood 1980 The Children 1981 The Final Conflict 1981 Halloween II 1984 Firestarter 1984 Children of the Corn 1988 Child’s Play
There is only one thing wrong with the Davis baby…..
technology.
Image: johsson, shanda.w (Flickr)
parents in the 1980s while Gen X moms reverted back to the earlier birth-age norm, which meant that two generations were having babies.
“because I told you so” or “because I’m the parent and you’re the child.”
Millennial parents.
actions, consequences, options, etc.) – they wanted them to learn to make informed decisions.
1982 E.T The Extra-Terrestrial 1986 Aliens 1987 Three Men and a Baby 1987 Raising Arizona 1987 Baby Boom 1989 The Little Mermaid 1989 Look Who’s Talking 1989 Parenthood 1990 Look Who’s Talking Too 1990 Home Alone 1991 Little Man Tate 1993 Three Men and a Little Lady 1993 Searching for Bobby Fisher 1994 The Lion King 1994 Angels in the Outfield 1997 Liar Liar 1998 Rugrats: The Movie 1999 Big Daddy 1999 The Iron Giant 2000 My Dog Skip 2001 The Princess Diaries 2002 Spy Kids 2001 Monsters, Inc. 2001 Harry Potter 2002 Big Fat Liar 2002 About a Boy
They changed her
their lives . . .
Percent of U.S. Population That Is African American, Hispanic, Asian Pacific Islander, American Indian, and Other; By Age – December 2004
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
1 6 11 16 21 26 31 36 41 46 51 56 61 66 71 76 81 86 91
Current Population Survey, U.S. Census Bureau, Dec. 2004
Image: m00by(Flickr)
potential.
with their peers.
Winners.
recent generation, they support the idea that social rules help.
4.06% 4.20% 4.32% 4.34% 5.01% 5.04% 5.14% 5.76% 6.59% 6.63% 7.67% 7.89% 8.90% 12.74% 19.67%
0% 5% 10% 15% 20%
Electronic Arts Peace Corps NASA Teach for America Nike CIA Sony Microsoft FBI Amazon Disney State Dept. Facebook Apple Google
Source: Universum /The US Professional Survey 2011
0% 10% 20% 30% 40% 50% 60% 70%
Yes Because of human activity Because of natural patterns Don't know No Mixed/Don't know
64% 43% 18% 3% 28% 8%
Total Millennial Gen X Boomer Silent
Pew Research Center Feb 22-Mar 1, 2011
0% 10% 20% 30% 40% 50% 60%
Total Millennial Gen X Boomer Silent
53% 57% 57% 54% 40% 39% 35% 37% 40% 49%
Are worth the cost Cost too many jobs and hurt the economy
Pew Research Center Feb 22-Mar 1, 2011
Source: Pew Research Center March 2011
38% 40% 42% 44% 46% 48% 50% 52%
Government regulation of business necessary to protect public interest Government regulation of business usually does more harm than good
51% 43% 46% 46% Millennials Older Generations
Source: Pew Research Center March 2011
0% 10% 20% 30% 40% 50% 60%
Favor smaller government, fewer services Favor bigger government, more services
39% 54% 53% 39% Millennials Older Generations
Pew 2010
0% 10% 20% 30% 40% 50% 60%
Being a good parent Owning their own home Having a successful marriage 52% 30% 20%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Big City Suburbs Small City Country 17% 43% 17% 17% 9% 31% 27% 29% Millennials Older Generations
National Survey by Frank N. Magid Associates
10,000,000 20,000,000 30,000,000 40,000,000 50,000,000
2000 2005 2010 2015
30% 32% 34% 36% 38% 40% 42% 44% 46% 48% 50%
Homeownership Rate for 25 to 34 Year Olds Total Renter Households
Source: U.S. Census Bureau
the possibility of accommodating extended family in their next home purchase
children 18 years of age and older the primary beneficiary of parental largesse.
Pew Research Center — 2012 Consumer Insights Survey of over 20,000 respondents
moved back in with their parents temporarily because of the
Inspiration Motivation Values Creativity Bottom-line
Taking risks Teams Technology Consensus