Middlesex County Mark Williams & Marilyn Bach DECEMBER 20, - - PowerPoint PPT Presentation
DECEMBER 20, 2011 Page 1 of 34 5 a - CC Dec. 20th, 2011 WEAVING FAMILY INTO COMMUNITY A request for transitional funding of $75K from Presented by board members: Middlesex County Mark Williams & Marilyn Bach DECEMBER 20, 2011 Page 2 of
A request for transitional funding of $75K from
Presented by board members:
Mark Williams & Marilyn Bach
WEAVING FAMILY INTO COMMUNITY DECEMBER 20, 2011 Page 1 of 34 5 a - CC
Tourism Middlesex is responsible for developing tourism within Middlesex County. The community based independent board of directors is focused on the rural tourism opportunities for the municipalities of North Middlesex, Adelaide Metcalfe, Lucan Biddulph, Middlesex Center, Newbury, Southwest Middlesex, Strathroy-Caradoc, and Thames Center.
Tourism Middlesex is committed to attracting fun-loving families, and friends, couples and retired roamers to our area. Through local and regional initiatives Tourism Middlesex will ensure that Middlesex County will be recognized as a destination on par with other tourism
tourism experience.
DECEMBER 20, 2011 Page 2 of 34 5 a - CC
DECEMBER 20, 2011 Page 3 of 34 5 a - CC
LOCATION OF DOORS OPEN MIDDLESEX VISITORS
MIDDLESEX COUNTY LONDON
DECEMBER 20, 2011 Page 4 of 34 5 a - CC
ATT TTENDA ENDANCE NCE FOR R 201 011
(NASCA ASCAR R ONTARI ARIO O PROVINCIA INCIAL CHAMP MPIO IONSHI SHIP) P)
DECEMBER 20, 2011 Page 5 of 34 5 a - CC
Tourism Middlesex will introduce a pay to play strategy for
tourism partners
Tourism Middlesex will initiate a Tourism Advisory Group The Advisory Group will assist in the development of a
Tourism Association
Subsequently, Tourism Middlesex would introduce a
membership-based organization in three years time that would be sustainable with minimal funding from the county.
DECEMBER 20, 2011 Page 6 of 34 5 a - CC
A Targeted Integrated Marketing solution that takes into account a consistent message to the relevant target audience regardless of the promotional method.
activities
DECEMBER 20, 2011 Page 7 of 34 5 a - CC
A differentiated strategy targeting primarily young fun-loving families and friends, as well as couples and retired roamers to our area.
targeted to everyone everywhere
tourism team providing care to details and continuity of products and services
tradition with visitors once the branded destination experience is reinforced
packages based on our demand generators such as: Agri-Tourism, Auto Racing, Culture, and Heritage
DECEMBER 20, 2011 Page 8 of 34 5 a - CC
Families: 15% of Canadian Households Heads of Households with children <18
Retired Roamers : 13% of Canadian Households Married/Co-habitating, no Children Incomes $100k+ and/or financial assets $250k+
Source: Michael Adams presentation at the 7th annual Ontario Tourism Summit namely, Transcending the Chaos: Tourism in a Time of Turbulence DECEMBER 20, 2011 Page 9 of 34 5 a - CC
WAR of 1812: BATTLE OF LONGWOODS Hosted by Tourism Middlesex, February 2012
DECEMBER 20, 2011 Page 10 of 34 5 a - CC
DECEMBER 20, 2011 Page 11 of 34 5 a - CC
DECEMBER 20, 2011 Page 12 of 34 5 a - CC
DECEMBER 20, 2011 Page 13 of 34 5 a - CC
DECEMBER 20, 2011 Page 14 of 34 5 a - CC
DECEMBER 20, 2011 Page 15 of 34 5 a - CC
DECEMBER 20, 2011 Page 16 of 34 5 a - CC
DECEMBER 20, 2011 Page 17 of 34 5 a - CC
DECEMBER 20, 2011 Page 18 of 34 5 a - CC
DECEMBER 20, 2011 Page 19 of 34 5 a - CC
DECEMBER 20, 2011 Page 20 of 34 5 a - CC
DECEMBER 20, 2011 Page 21 of 34 5 a - CC
DECEMBER 20, 2011 Page 22 of 34 5 a - CC
DECEMBER 20, 2011 Page 23 of 34 5 a - CC
DECEMBER 20, 2011 Page 24 of 34 5 a - CC
DECEMBER 20, 2011 Page 25 of 34 5 a - CC
DECEMBER 20, 2011 Page 26 of 34 5 a - CC
DECEMBER 20, 2011 Page 27 of 34 5 a - CC
DECEMBER 20, 2011 Page 28 of 34 5 a - CC
DECEMBER 20, 2011 Page 29 of 34 5 a - CC
DECEMBER 20, 2011 Page 30 of 34 5 a - CC
November 2011
TOURISM MIDDLESEX PROPOSED TWO YEAR BUDGET
Apr 1, 2012 - Mar 31, 2013
Mar 31, 2014
REVENUE Ontario Trillium Foundation 75,000 75,000 County of Middlesex 75,000 75,000 Product Revenue 5,000 5,000 Membership Revenue
Total Revenue
155,000 155,000 ORGANIZATIONAL EXPENSES Human Resource Expenses (3 full time staff) Total Wages 103,103 103,103 Mandatory Payroll Benefits, WSIB & Vac. Pay 6,703 6,703 Casual Labour 200 200 Employee Travel Expenses 2,100 2,100 Professional Development Expense 2,000 2,000 Sub-Total Human Resource 114,106 114,106 Professional Fees IT/Consulting Fees & Expense 2,400 2,400 Accounting & Audit Fees 2,750 2,750 Sub-Total Professional Fees 5,150 5,150 Operational Expenses Rent 8,000 8,000 Insurance 5,000 5,000 Telephone & Internet 2,400 2,400 Bank Service Charges & Interest Exp 150 150 Postage 1,000 1,000 Printing 2,500 2,500 Office Supplies 2,400 2,400 Advertising & Promotion 11,794 11,794 Membership Fees 1,500 1,500 Meetings Expense 750 750 Website Domain & Hosting 250 250 Sub-Total Operational 35,744 35,744 Total Organizational Expenses 155,000 155,00
DECEMBER 20, 2011 Page 31 of 34 5 a - CC
DECEMBER 20, 2011 Page 32 of 34 5 a - CC
DECEMBER 20, 2011 Page 33 of 34 5 a - CC
DECEMBER 20, 2011 Page 34 of 34 5 a - CC