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MAY 12, 2015 Page 1 of 21 11.A.1 - CW COUNTY OF MIDDLESEX AGRICULTURE SECTOR STRATEGY Presentation to County Council Rob Hannam, Synthesis Agri-Food Network May 12, 2015 Presented by: MAY 12, 2015 Page 2 of 21 11.A.1 - CW Top


  1. MAY 12, 2015 Page 1 of 21 11.A.1 - CW COUNTY OF MIDDLESEX AGRICULTURE SECTOR STRATEGY Presentation to County Council Rob Hannam, Synthesis Agri-Food Network May 12, 2015 Presented by:

  2. MAY 12, 2015 Page 2 of 21 11.A.1 - CW Top Commodities Produced COUNTY OF MIDDLESEX Agri-food Economic Impact Assessment January 21, 2015

  3. MAY 12, 2015 Page 3 of 21 11.A.1 - CW Top Commodities Produced THE COUNTY OF MIDDLESEX AGRICULTURE SECTOR STRATEGY Presentation to County Council May 12, 2015

  4. MAY 12, 2015 Page 4 of 21 11.A.1 - CW Agri-food Employment in the County of Middlesex THE COUNTY OF MIDDLESEX AGRICULTURE SECTOR STRATEGY Presentation to County Council May 12, 2015

  5. MAY 12, 2015 Page 5 of 21 11.A.1 - CW Agri-food Employment in the County of Middlesex THE COUNTY OF MIDDLESEX AGRICULTURE SECTOR STRATEGY Presentation to County Council May 12, 2015

  6. MAY 12, 2015 Page 6 of 21 11.A.1 - CW Agri-food Industry Performance THE COUNTY OF MIDDLESEX AGRICULTURE SECTOR STRATEGY Presentation to County Council May 12, 2015

  7. MAY 12, 2015 Page 7 of 21 11.A.1 - CW Total Economic Impact of the Agri-food Industry in the County of Middlesex THE COUNTY OF MIDDLESEX AGRICULTURE SECTOR STRATEGY Presentation to County Council May 12, 2015

  8. MAY 12, 2015 Page 8 of 21 11.A.1 - CW Agriculture and Food Trends At A Glance • Climate change could bring both challenges and new opportunities • Farm land values have increased in the recent past • The agriculture sector has a positive economic outlook • Food trends (e.g. local food, changing demographics, etc.) are growth opportunities • Local Food initiatives around Middlesex can be further developed • Investment attraction efforts are needed to further expand the sector • Community Improvement Plans have been successfully used by other municipalities THE COUNTY OF MIDDLESEX AGRICULTURE SECTOR STRATEGY Presentation to County Council May 12, 2015

  9. MAY 12, 2015 Page 9 of 21 11.A.1 - CW Consultation Findings At A Glance • Middlesex has a productive land base, productive climate and a diverse Agri-food sector • Close proximity to markets, labour and education are advantages • Processing capacity is an important factor for future growth of the Agri-food sector • Local food and agri-tourism are key opportunities • Entrepreneur support is needed to bolster added-value production • There are opportunities for more communication and collaboration between Agri-food related groups in the region THE COUNTY OF MIDDLESEX AGRICULTURE SECTOR STRATEGY Presentation to County Council May 12, 2015

  10. MAY 12, 2015 Page 10 of 21 11.A.1 - CW The Strategy’s Guiding Principle Guiding Principle: Increase agricultural employment, investment and production value on the same land base in a sustainable manner. THE COUNTY OF MIDDLESEX AGRICULTURE SECTOR STRATEGY Presentation to County Council May 12, 2015

  11. MAY 12, 2015 Page 11 of 21 11.A.1 - CW Agricultural Output Goals • Increase further processing investment on-farm or nearby • Increase value added production and farm direct sales • Maintain and increase livestock production • Maintain and increase high value crops • Augment field crops with higher value options • Increase and diversify agriculture related employment THE COUNTY OF MIDDLESEX AGRICULTURE SECTOR STRATEGY Presentation to County Council May 12, 2015

  12. MAY 12, 2015 Page 12 of 21 11.A.1 - CW The Strategy THE COUNTY OF MIDDLESEX AGRICULTURE SECTOR STRATEGY Presentation to County Council May 12, 2015

  13. MAY 12, 2015 Page 13 of 21 11.A.1 - CW 1. Increase Agriculture and Agri-food Processing Capacity Objectives: • Retain and increase processing businesses / investments through increased economic development to more aggressively compete to attract new food and bio-processing investments • Encourage county and municipal land use policies, development fees and approval processes to be aligned and support growth of on-farm value added processing • Provide entrepreneurial support for Agri-food processing businesses and start-ups THE COUNTY OF MIDDLESEX AGRICULTURE SECTOR STRATEGY Presentation to County Council May 12, 2015

  14. MAY 12, 2015 Page 14 of 21 11.A.1 - CW 2. Increase Agri-tourism, Local Food Opportunities and Niche Marketing Objectives: • Increase promotion of agri-tourism businesses and local food to consumers • Support Agri-food education to increase the understanding of farm and food systems among consumers • Collaborate with producers to develop products to meet local food market demand • Create an inventory of Agri-food assets and resources in Middlesex including agri-tourism, livestock, equine, etc. THE COUNTY OF MIDDLESEX AGRICULTURE SECTOR STRATEGY Presentation to County Council May 12, 2015

  15. MAY 12, 2015 Page 15 of 21 11.A.1 - CW 3. Support Livestock Production Growth Objectives: • Encourage municipal land use policies, development fees and approval processes to be aligned and support continued livestock production • Increase outreach and communications to stakeholders and residents on the importance of livestock production in Middlesex • Investigate equine sector needs and opportunities for business expansion THE COUNTY OF MIDDLESEX AGRICULTURE SECTOR STRATEGY Presentation to County Council May 12, 2015

  16. MAY 12, 2015 Page 16 of 21 11.A.1 - CW 4. Support Infrastructure Development Objectives: • Ensure that broadband internet infrastructure is expanded and continually upgraded • Ensure transportation infrastructure is continually upgraded • Investigate feasibility of establishing an inter-modal rail transportation terminal in Middlesex as a potential future opportunity THE COUNTY OF MIDDLESEX AGRICULTURE SECTOR STRATEGY Presentation to County Council May 12, 2015

  17. MAY 12, 2015 Page 17 of 21 11.A.1 - CW 5. Enhance Government Communication and Collaboration Across the Region Objectives: • Foster more communication between the Middlesex Municipalities, City of London, London Chamber of Commerce Ag Committee, LEDC, and other organizations to enable collaboration, business growth and local food awareness THE COUNTY OF MIDDLESEX AGRICULTURE SECTOR STRATEGY Presentation to County Council May 12, 2015

  18. MAY 12, 2015 Page 18 of 21 11.A.1 - CW Action Plan • A1 – Create a County of Middlesex agriculture specialist role • A2 – Create an Agriculture Advisory Committee • A3 – Review the County of Middlesex’s Official Plan, fees, and application processes • A4 – Increase promotional support and networking opportunities for agri-tourism and local food • A5 – Actively participate in local food initiatives • A6 – Develop programs to support Agri-food entrepreneurs • A7 – Develop a Community Improvement Plan related to agri-tourism and the agriculture sector THE COUNTY OF MIDDLESEX AGRICULTURE SECTOR STRATEGY Presentation to County Council May 12, 2015

  19. MAY 12, 2015 Page 19 of 21 11.A.1 - CW Action Plan (continued) • A8 – Create an Agri-food asset map of resources including agri-tourism, local food, livestock and equine • A9 – Undertake study to grow the County of Middlesex’s equine industry • A10 – Monitor feasibility for future development of an intermodal rail terminal • A11 – Investigate feasibility study for abattoir in conjunction with nearby municipalities • A12 – Support improved access to high-speed internet • A13 – Conduct a five year review of the Agriculture Strategy in 2020 THE COUNTY OF MIDDLESEX AGRICULTURE SECTOR STRATEGY Presentation to County Council May 12, 2015

  20. MAY 12, 2015 Page 20 of 21 11.A.1 - CW QUESTIONS... THE COUNTY OF MIDDLESEX AGRICULTURE SECTOR STRATEGY Presentation to County Council May 12, 2015

  21. MAY 12, 2015 Page 21 of 21 11.A.1 - CW THANK YOU! Rob Hannam, Synthesis Agri-Food Network Presented by:

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