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Membership Report
EBD #12.20 2019-2020
ALA Survey Results October 2018
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Membership Report ALA Survey Results October 2018 2 Though - - PowerPoint PPT Presentation
Membership Report ALA Survey Results October 2018 2 Though - - PowerPoint PPT Presentation
EBD #12.20 2019-2020 Membership Report ALA Survey Results October 2018 2 Though roughly half of members are satisfied, few are extremely satisfied with their ALA membership. 60% 49% 50% 40% 34% 30% 20% 3 10% 8% 7% 2% 0%
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Though roughly half of members are satisfied, few are extremely satisfied with their ALA membership.
2% 7% 34% 49% 8% 0% 10% 20% 30% 40% 50% 60% Extremely dissatisfied Dissatisfied Neutral Satisfied Extremely satisfied
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ALA Membership Satisfaction
- The proportion of ALA members who are extremely
satisfied with membership is lower than the average of 25% observed in Avenue M’s database*.
- Satisfaction is higher among members who have been
in the profession longer (21+ years), and it is lower for those newer to the field.
*Avenue M’s database includes professional membership associations from a range of industries.
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Net Promoter Score
NPS (Net Promoter Score)
% Promoters - % Detractors =
- 100
+100 39% 35% 26%
Promoters Passives Detractors
Number of Results per Total Score
Total score Number of results
Promoters Passives Detractors
1% 1% 2% 2% 2% 8% 10% 16% 19% 10% 29% 1 2 3 4 5 6 7 8 9 10
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Though the value of membership is equal to the cost for about half of members, more than one-third of members are concerned with ALA’s value proposition.
35% 51% 15% 0% 10% 20% 30% 40% 50% 60% Less than the cost Equal to the cost Greater than the cost
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Overarching Recommendation: Enhance and Clarify the Value of Membership
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Immediate Action Items
- Highlighting member discounts on e-store
- Personalizing the member experience on ALA Connect
- Elevating the new member onboarding experience
- Revamping member value messaging
Initiatives across ALA to look at pricing and member discounts
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Avenue M Research Membership Models
Why Consider a New Model?
- Personalization
- Flexibility
- Simplicity
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Attractive Models
- Create Options for Members to Upgrade to an Enhanced
Package
- Allow Members to Choose Their Level of Engagement
Annually
- Simplify “Dues Options” – Currently 11 Packages
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Current and Enhanced
Regular Student Support Staff/ Retired/ Non- Salaried International Associate/ Trustee/ Friend
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Two Tier
Informed* (Basic Package) All Access* (Enhanced Package)
*Discounted Price for Informed and All Access is Recommended
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How to Increase the Value of Membership?
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Increase state/local advocacy (19%)
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How to Increase the Value of Division Membership?
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More opportunities to increase skillsets (20%)
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Improve accessibility
- f resources on
website (20%)
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More virtual conferences (24%)
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More virtual conferences (22%)
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Free registration to a CE course/webinar with membership (52%)
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Free registration to a CE course/webinar with membership (44%) Make it easier to find resources online (17%) More opportunities to increase skillsets (16%) Increase state/local advocacy (16%)
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- What Models Resonate With You?
- What Do You Believe Is the Value of
ALA Membership?
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Still Exploring….
- 1. Financial Impact
- 2. Technological Impact
- 3. Benefits and Prices of Bundles
- 4. Confirmation that We Are Enhancing and Clarifying the
Value of Membership
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Next Steps
- 1. Membership Committee will meet this Fall to review
models
- 2. Avenue M will market test one or two models with 30
qualitative interviews (7 week process)
- 3. Outcomes will be either:
- Thumbs Up: No change needed
- Neutral: Modifications needed but on the right track
- Thumbs Down: Doubtful about success
- 4. Build a plan for success