Measuring Employee Engagement Nick Howard Director, EMEA Employee - - PowerPoint PPT Presentation

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Measuring Employee Engagement

Nick Howard Director, EMEA Employee Engagement, Edelman

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Employee engagement is more important than ever

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Focusing on employees is more important than ever given the current global landscape of trust

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• Organizations with high levels of engagement (65% or greater) continue

to outperform the total stock market Barometer and posted total shareholder returns 22% higher than average in 2010.

(Aon Hewitt, Trends in Global Employee Engagement, 2011)

• Organizations with highly engaged employees achieve a seven times

greater 5-year total shareholder return than those whose employees are less engaged.

(Kenexa Research Institute, The Impact of Employee Engagement, 2009)

• Engaged organizations have 3.9 times the earnings per share (EPS) growth

rate compared to organizations with lower engagement in their same industry.

(Gallup, 2009)

The link between employee engagement and business performance has been well proven

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Engaging employees has never been more difficult

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VS.

Typical companies deliver… Typical employees want…

But there’s an ‘engagement divide’ between what employees want and what companies deliver

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Employee engagement is about creating connections that increase trust and accelerate business performance

To create behaviour change, increase trust and accelerate business performance Create meaningful connections with and between employees and other stakeholders

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Going beyond what’s required of them to create maximum value Staying focused on strategy execution during times of change or challenge Working together as a mobilized workforce with a shared purpose Enthusiastically and appropriately advocating for company

Discretionary Behaviour Focused Behaviour Aligned Behaviour Advocacy Behaviour Employees who are connected with the company Employees who are connected with each other Employees who are connected with

• utside world

Engaged employees accelerate business performance by…

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Research methods must change to reflect the new reality

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Traditional employee engagement measurement techniques are not fit for today’s purpose

From… To…

HR process and practice Communication narrative-based Archaic employee interactions New means of connection Questions and answers Sustainable ongoing communities Attitudes and opinions Behaviours and actions Long, drawn out process Real-time insight Internal-only focus Link to external drivers of trust Over-complicated outputs Simple, consumer-based insight

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Discussion