Mary Sauer-Games, Vice President of Product Management, OCLC Ken - - PowerPoint PPT Presentation
Mary Sauer-Games, Vice President of Product Management, OCLC Ken Chad, Independent Consultant Richard Wallis, Technology Evangelist, OCLC The worlds libraries. Connected. An OCLC Report Download a copy of the report at:
The world’s libraries. Connected.
Mary Sauer-Games,
Vice President of Product Management, OCLC
Ken Chad,
Independent Consultant
Richard Wallis,
Technology Evangelist, OCLC
The world’s libraries. Connected.
An OCLC Report
Download a copy of the report at:
The world’s libraries. Connected.
Changing collections. Changing expectations.
The world’s libraries. Connected.
In Information seekers have many choic ices
The world’s libraries. Connected.
In Information seekers have many choic ices
The world’s libraries. Connected.
Discovery needs: the undergraduate Alys Eames
Student of English Literature and Drama, University of Salford
When I find the right source, I need to access it right away. I don’t have time to wait for resources to become available.
The world’s libraries. Connected.
Visibility Raymond Schroeder
Associate Vice Chancellor of Online Learning, University of Illinois at Springfield, USA
Connecting distance learning and unaffiliated students with resources is a growing challenge. Libraries will play a vital role in helping reach
and syndication: the university
The world’s libraries. Connected.
How to ensure students have the widest range of resources available, wherever they are?
The world’s libraries. Connected.
Powered by library cooperation Connected to a global data network Intelligent workflows
The world’s libraries. Connected.
The world’s libraries. Connected.
The world’s libraries. Connected.
The world’s libraries. Connected.
The library community has neglected the act of defining the library as a Semantic Web entity in Wikipedia and DBpedia. Within the Semantic Web and machine learning context, existing library concepts are limited and poorly describe the services and resources a library
library concepts such as an IR, data management, education services,
framework in turn affects search engines’ abilities to direct users and has wide implications for how libraries are used, promoted, and valued. Improving this framework requires a concerted effort by the library community to improve library-related semantic concepts, as well as librarians rethinking their relationships with Wikipedia.
The world’s libraries. Connected.
“while the library community focused on the limits
it became a trusted resource for providing structured data to search engines”
Establishing semantic identity for concepts and entities matters because it helps search engines understand and trust them, which in turn will increase traffic to those sites.
The world’s libraries. Connected.
The world’s libraries. Connected.
The world’s libraries. Connected.
"One of the things we're trying to do is first to catalogue everything in the world you might want to know about," he says. "We're also trying to marry that with the knowledge that the search engine already has about what people are actually looking for."
Understanding & meaning & context
The world’s libraries. Connected.
people 'hire' (with money, time effort) products and services to accomplish a task, achieve a goal or solve a problem. these are the “jobs-to-be-done.” #JTBD
I just want to get my assignment done
grade)...
The world’s libraries. Connected.
Jobs-to-be-done (JTBD) – the key elements
What is the job -problem that needs to be solved? Who needs to get the job done/solve the problem? What is the particular circumstance of the problem? Gains/Outcomes-what (measurable) criteria does the user consider in order to decide if the job has been successfully accomplished? Pain points and barriers to getting the job done
http://www.kenchadconsulting.com/how-we-can-help/innovation/
The world’s libraries. Connected.
Process (each process may help get several jobs done) WHY some possible JTBD search for an ejournal WHY complete an assignment find a book on the shelves WHY present a project download an ebook WHY get a good degree manage research data WHY improve my research reputation (cataloguer) add/edit metadata WHY make the resource more discoverable make a video WHY strengthen my network of family and friends
The world’s libraries. Connected.
The world’s libraries. Connected.
Importance 1=not important; 5=critical Frequency 1=rarely 5=very frequent Frustration 1=very happy 5=very frustrated Score (importance+fre quency) X frustration = a score 2 to 50 4 3 5 35
‘Jobs’ can be prioritised by ‘scoring them
The world’s libraries. Connected.
Why is the specific job important? Why does the user care? What is the fundamental problem the user is facing? Why important Student is ambitious-so wants to do a *good* job So the question is *how* to make that added difference to get a good grade Fundamental Job Get a top class degree
What does the user like about the option (s) used at the moment
Google will deliver Software is familiar and available It’s the choice of friends & peers
The world’s libraries. Connected.
What doesn’t the user like about the process they use now to get the job done
Not sure results will deliver high marks Don’t know if they have looked in the *right* place
The world’s libraries. Connected.
what barriers does it overcome? (‘pain relievers’) what outcomes can it address? (‘gain creators’) for what jobs is the solution applicable?
analysing (potential) solutions
The world’s libraries. Connected.
Gain/
How? How? Job Gain enhancer Pain reliever Pain/ barrier Product /solution
The world’s libraries. Connected.
Reflections
Carleton University, Library, Faculty Member
The world’s libraries. Connected.
Reflections
“How does the world reveal itself to us through our encounters with it?” In my notes, I continued “How does the library reveal itself through our encounters with it?” and – more pertinent to my work – “How does the library website reveal itself through our encounters with it?” Matt went on to explain that by interacting with things, we are making meaning. So, by interacting with the library website, what meaning are we helping our students make?”
The world’s libraries. Connected.
Reflections
“One of the many things we did was watch videos of students trying to find information. A second year student needed to find peer reviewed articles but clearly had no idea what this meant. A fourth year student came upon an article on her topic from the Wall Street Journal and thought it could be useful in her paper because it sounded like it was on her topic and came from a credible source (not seeming to realize that a credible source is not the same as a scholarly source). I found it striking that neither of these students seemed to understand what scholarship looked like; what it meant for a thing to be a scholarly source.”
The world’s libraries. Connected.
Reflections
“is there a way we can help students make meaning of scholarship through interacting with our website? And I don’t just mean, how can we help them understand how to find various scholarly materials (you find books in this way, you find journal articles in that way), but can we help them understand how to interact with a journal article in a scholarly context? Can we help them use that article to first create understanding and then create their own scholarly work? “how might we” design a library website that helps students make meaning out of the scholarship they are finding? How might we design a library website that helps students focus less on finding and more on thinking and creating?”
The world’s libraries. Connected.
The library can signify trust reliability and authority--it can contextualise the resources and other services in this way to deliver improved library outcomes. To do this both the library itself and its resources need to be visible where the users are
“Funding agencies and university administrators interpret reach and visibility as an expression of
do well to recognize and organize around this understanding.
Conclusion
Richard Wallis
OCLC Technology Evangelist @rjw
Image courtesy of: Shropshire County Council 1779 (c.)
The Industrial Revolution
The Web of …
Documents Active Documents Discovery Data Knowledge
☌ ☌ ✔ ✔
✔✗
☌
http://www.opte.org/
The Web of Data A Web of related entities
http://www.opte.org/
The Web of Data A Library Shaped Black Hole ?
record
/ˈrɛkɔːd/
noun
a thing constituting a piece of evidence about the past, especially an account kept in writing or some other permanent form.
entity
/ˈɛntɪti/
noun
a thing with distinct and independent existence.
relationship
/rɪˈleɪʃ(ə)nʃɪp/
noun
the way in which two or more people or things are connected
Record
Title: "War and Peace" Author: "Leo Tolstoy 1828- 1910" ISBN: 0307266931 Type: Work Name: "War and Peace" Author: http://worldcat.org/entity/person/id/1234
Entity (http://worldcat.org/entity/work/id/115206288)
Type: Person Name: "Leo Tolstoy " Born: 1828 Died: 1910 Birthplace: http://worldcat.org/entity/place/id/8976
Entity (http://worldcat.org/entity/person/id/1234)
Type: Place Name: "Yasnaya Polyana" SameAs: http://geonames.org/468686
Entity (http://worldcat.org/entity/place/id/8976)
The world’s libraries. Connected.
The world’s libraries. Connected.
Many great LD Projects So today …..
British Library German National Library Spanish National Library Swedish National Library
Behind A Vocabulary Barrier Library Linked Data
A general purpose vocabulary for describing things on the web
"15% of the Web"
Common Ground: Exploring Compatibilities between the Linked Data Models of the Library of Congress and OCLC
http://oc.lc/CommonGround
Data from one converted record does not an entity make
Transformation into Linked Data is just a beginning …
Getting from here to there
Entities and library workflows
Discovery
The Name of the Rose
Summary: The year is 1327. Franciscans in a wealthy Italian abbey are suspected of heresy, and Brother William of Baskerville arrives to
place in seven days and nights of apocalyptic terror.
Subjects Borrowing Options
eBooks | Printed Books | Audio Books Other Languages
Monastic libraries -- Italy – Fiction | Semiotics -- Fiction
http://www.opte.org/
A Web of Data
The world’s libraries. Connected.
person place
concept
work
author subject item availability
The solution starts here.
The library knowledge graph
A graph of relationships
The world’s libraries. Connected.
The library knowledge graph
A graph of relationships
person place
concept
work
The library knowledge graph
Lots of things….if we do it right.
ILL and Analytics Cataloging Discovery Integration with the web
What will be better?
The world’s libraries. Connected.
Entities and library workflows
Cataloging
Cataloging will be different…
Persons
The world’s libraries. Connected.
Photo credit: http://media02.hongkiat.com/freebies-for-web-designers-2011/progress-bar.jpg
What has OCLC done?
So what progress have we made?
The world’s libraries. Connected.
http://www.oclc.org/data
The world’s libraries. Connected.
hubs RDF Data formats
http://www.oclc.org/data
The world’s libraries. Connected.Photo credit: http://measuringupblog.com/app/wp-content/uploads/2013/11/blogpic2.jpg
Can we measure impact?
The world’s libraries. Connected.
1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 4,000,000 4,500,000 5,000,000
May 2014 Jun 2014 Jul 2014 Aug 2014 Sept 2014 Oct 2014
Monthly Unique Visitors
OCLC Entity Based Data Strategy
VIAF, ISNI, FAST Publish Linked Data WorldCat.org Linked Data Release – using Schema.org Data mining of WorldCat resources WorldCat Works Released – using Schema.org Schema.org added to VIAF RDF WorldCat Discovery API Returns Schema.org RDF (Beta)
2012 2014
2015
2013 2016 2010
The world’s libraries. Connected.
Many great Library Linked Data Initiatives
Linked Data has benefits for library workflows …. ….by giving the Web what it wants
Richard Wallis
OCLC Technology Evangelist @rjw
http://slideshare.net/rjw