Mary Sauer-Games, Vice President of Product Management, OCLC Ken Chad, Independent Consultant Richard Wallis, Technology Evangelist, OCLC The world’s libraries. Connected.
An OCLC Report Download a copy of the report at: oc.lc/impactpaperreg The world’s libraries. Connected.
Changing collections. Changing expectations. The world’s libraries. Connected.
Information seekers have many choic In ices The world’s libraries. Connected.
Information seekers have many choic In ices The world’s libraries. Connected.
Discovery needs: the undergraduate When I find the right source, I need to access it right away. I don’t have time to wait for resources to become available. Alys Eames Student of English Literature and Drama, University of Salford The world’s libraries. Connected.
Visibility and syndication: the university Connecting distance learning and unaffiliated students with resources is a growing challenge. Libraries will play a vital role in helping reach out to remote users. Raymond Schroeder Associate Vice Chancellor of Online Learning, University of Illinois at Springfield, USA The world’s libraries. Connected.
The fundamental question: How to ensure students have the widest range of resources available, wherever they are? The world’s libraries. Connected.
Intelligent workflows Connected to a global data network Powered by library cooperation The world’s libraries. Connected.
Where’s my library? The world’s libraries. Connected.
The world’s libraries. Connected.
The world’s libraries. Connected.
The library community has neglected the act of defining the library as a Semantic Web entity in Wikipedia and DBpedia. Within the Semantic Web and machine learning context, existing library concepts are limited and poorly describe the services and resources a library provides . Neither DBpedia nor Schema.org make it easy to describe library concepts such as an IR, data management, education services, or special collections to a machine. This limited conceptual framework in turn affects search engines’ abilities to direct users and has wide implications for how libraries are used, promoted, and valued. Improving this framework requires a concerted effort by the library community to improve library-related semantic concepts, as well as librarians rethinking their relationships with Wikipedia. The world’s libraries. Connected.
“while the library community focused on the limits of Wikipedia as an information source for research, it became a trusted resource for providing structured data to search engines” Establishing semantic identity for concepts and entities matters because it helps search engines understand and trust them, which in turn will increase traffic to those sites. The world’s libraries. Connected.
The world’s libraries. Connected.
The world’s libraries. Connected.
Understanding & meaning & context "One of the things we're trying to do is first to catalogue everything in the world you might want to know about," he says. "We're also trying to marry that with the knowledge that the search engine already has about what people are actually looking for." The world’s libraries. Connected.
I just want to get my assignment done on time (and preferably get a good grade)... people 'hire' (with money, time effort) products and services to accomplish a task, achieve a goal or solve a problem. these are the “jobs -to-be-done .” #JTBD The world’s libraries. Connected.
Jobs-to-be-done (JTBD) – the key elements What is the job -problem that needs to be solved? Who needs to get the job done/solve the problem? What is the particular circumstance of the problem? Gains/Outcomes -what (measurable) criteria does the user consider in order to decide if the job has been successfully accomplished? Pain points and barriers to getting the job done http://www.kenchadconsulting.com/how-we-can-help/innovation/ The world’s libraries. Connected.
Process (each process may WHY some possible JTBD help get several jobs done) search for an ejournal WHY complete an assignment find a book on the shelves WHY present a project download an ebook WHY get a good degree manage research data WHY improve my research reputation (cataloguer) add/edit WHY make the resource more discoverable metadata make a video WHY strengthen my network of family and friends The world’s libraries. Connected.
The world’s libraries. Connected.
‘Jobs’ can be prioritised by ‘scoring them Importance Frequency Frustration Score 1=not important; 1=rarely 1=very happy (importance+fre 5=critical 5=very 5=very quency) X frequent frustrated frustration = a score 2 to 50 4 3 5 35 The world’s libraries. Connected.
Why is the specific job important? Why does the user care ? What is the fundamental problem the user is facing? Why important Student is ambitious-so wants to do a *good* job So the question is *how* to make that added difference to get a good grade Fundamental Job Get a top class degree What does the user like about the option (s) used at the moment Google will deliver Software is familiar and available It’s the choice of friends & peers The world’s libraries. Connected.
What doesn’t the user like about the process they use now to get the job done • Can I trust the resource-book/article? Not sure results will deliver high marks Don’t know if they have looked in the *right* place The world’s libraries. Connected.
analysing (potential) solutions - focus on the following…. what outcomes can it address? (‘gain creators’) what barriers does it overcome? (‘pain relievers’) for what jobs is the solution applicable? The world’s libraries. Connected.
How? Gain/ Gain outcome enhancer Job Product /solution Pain/ Pain relieve r barrier How? The world’s libraries. Connected.
Reflections Carleton University, Library, Faculty Member The world’s libraries. Connected.
Reflections “How does the world reveal itself to us through our encounters with it?” In my notes, I continued “How does the library reveal itself through our encounters with it?” and – more pertinent to my work – “How does the library website reveal itself through our encounters with it?” Matt went on to explain that by interacting with things, we are making meaning. So, by interacting with the library website, what meaning are we helping our students make?” The world’s libraries. Connected.
Reflections “One of the many things we did was watch videos of students trying to find information. A second year student needed to find peer reviewed articles but clearly had no idea what this meant. A fourth year student came upon an article on her topic from the Wall Street Journal and thought it could be useful in her paper because it sounded like it was on her topic and came from a credible source (not seeming to realize that a credible source is not the same as a scholarly source). I found it striking that neither of these students seemed to understand what scholarship looked like; what it meant for a thing to be a scholarly source.” The world’s libraries. Connected.
Reflections “is there a way we can help students make meaning of scholarship through interacting with our website? And I don’t just mean, how can we help them understand how to find various scholarly materials (you find books in this way, you find journal articles in that way), but can we help them understand how to interact with a journal article in a scholarly context? Can we help them use that article to first create understanding and then create their own scholarly work? “how might we” design a library website that helps students make meaning out of the scholarship they are finding? How might we design a library website that helps students focus less on finding and more on thinking and creating?” The world’s libraries. Connected.
Conclusion The library can signify trust reliability and authority--it can contextualise the resources and other services in this way to deliver improved library outcomes. To do this both the library itself and its resources need to be visible where the users are “Funding agencies and university administrators interpret reach and visibility as an expression of organizational value and libraries would do well to recognize and organize around this understanding. The world’s libraries. Connected.
The Web of Data is Our Oyster Richard Wallis OCLC Technology Evangelist @rjw
The Industrial Revolution 1779 (c.) Image courtesy of: Shropshire County Council
The Web of … ✔ Documents ✔ Active Documents ✗ ☌ Discovery ✔ ✗ ☌ Data ☌ ? Knowledge
The Web of Data A Web of related entities http://www.opte.org/
The Web of Data A Library Shaped Black Hole ? http://www.opte.org/
record /ˈrɛkɔːd / noun a thing constituting a piece of evidence about the past, especially an account kept in writing or some other permanent form.
Recommend
More recommend
