MARKETSNAPP the digital marketplace NABMA ANNUAL CONFERENCE 2016 - - PowerPoint PPT Presentation

MARKETSNAPP ▪

‘the digital marketplace’

NABMA ANNUAL CONFERENCE 2016

Roi Mengelgrein is the founder of Marketsnapp

• Thank you – NAMBA & OBE Graham Wilson
• Quick market background – 17 years experience
• Trying to develop software to get markets up-to-speed

with e-commerce and to help traders sales while at their stalls

• Hopefully you’ll be able to take something out of this

presentation

• Any question, please let me know

Introduction

QUICK FACTS

• There are c. 4,000

markets around the UK with hundreds of thousands of stall traders

• About £1 in every

£100 spent by UK consumers is at a market

• A large market will

have half a million visitors a week ie ‘potential sales’

INTRODUCTION

Roi Mengelgrein is the founder of Marketsnapp

• Background - ‘Stables’ Camden Market/ Tooting

Market & MTC Consultancy

• Team - 8 people (Web Developers, Social Media,

Lead Investor & Consultant, Partner @ Tooting Market)

• Lots of Media Attention – ‘revolutionise market

shopping’

Meet the Team

SETTING THE SCENE – FOUNDERS CV

Who’s on board?

 Over 300 initial trader registrations in the pre-launch period (FCA REGULATIONS - PayPal)  Success in recruiting a diverse mix of the quirky, colourful micro-businesses & On going discussions with markets...  Curation

JEWELLER ART DEALER

GENERAL RETAIL

APPAREL

CYBER- DOG

ACCESSORIES HOME GAMES

FOOD & DRINK SERVICES

“Marketsnapp is awesome! I’m telling all my customers about it”

ERIC BAUTISTA BOOM BAP BURGER

So why should you GO DIGITAL?

What’s happening around us.... Blockbuster, HMV, Amazon, Ebay, Poundland, Increase in online sales globally Sellers:  Encourage young tech-savvy audiences  National audience & free & easy-to-use  Generate an extra while at your stall/shops  Draw people back into your shops with ‘Click & Collect’ Shoppers:  Supporting local business  Great value products / bargain hunter  Explore markets / local areas Stakeholders/Market Landlords/Local Authorities:  Potential for your traders to earn more income  You’re essentially boosting your markets online profile  SEIS qualifying with income tax breaks

KATIE HYAMS STRAWBERRY SUNDAE

“Marketsnapp is great for us. It’s much more affordable than eBay and Amazon and makes us proud that we are supporting local businesses”

Map & pin shows where the items are being sold Keyword & location-based search Clear imagery & pricing information Shopper ratings & reviews Browse by category or market

Our product discovery processes maximises trade

6.

OPERATIONS > PRODUCT LISTINGS

Social Media Sharing & Asking Questions Title & Description Zoom In Feature for Product

Our product discovery processes maximises trade

7.

OPERATIONS > PRODUCT LISTINGS

Map & pin shows where the items are being sold Sellers Profile Picture Shopper ratings & reviews Seller’s Bio

Our sellers profile helps discover the traders

8.

OPERATIONS > PRODUCT LISTINGS

The Marketsnapp clear-cut business model

500 1,000 1,500 2,000 2,500 2016/17 2017/18 2018/19 via Affiliates Direct

Expected growth in the trader base over the forthcoming three years

Metric Value

Average trader annual turnover through Marketsnapp: £5,000 Initial commission-free period 6 months from launch Standard Marketsnapp commission: 9.5% 9.5% Affiliate partner commission share: 4.5% 4.5%

KIKI EVANS & LAURA WARD UNWINED

“Marketsnapp is a great idea. It believe that this could really help us traders and other markets too”

QUICK FACTS 36% Uplift in Sales £10,000 pa

What are the next steps?

 Web Development & Social Media

• Finding the right developers
• Enhancing your existing website
• Social Media

 Growth (Organic vs Marketing)

• Networking with companies like ourselves
• Investing in heavy marketing
• New Business (Streets Team)
• Infrastructure (Retainers vs Employment)
• Improving Shoppers Services

 Funding

• SEIS Compliant
• Investing capital via crowdfunding
• Check our campaign on Seedrs

QUICK FACTS

• Target Audience is:

Already a market- goer + Females 15- 45 are most active in this segment

• There is lack of

affordable commercial spaces

• Government/L.A.

agenda to support small businesses

VICTORIA CHRISTIE GRAVENEY GIN

“I recently set up my account on Marketsnapp. I found it so easy-to-use and user-friendly. I would definitely recommend it to all my trader friends”

Marketsnapp Conclusion

 THINKING AHEAD  TEAM – getting the right team, retainers, staff, social media, developers  GROWTH – organic v marketing  AVOIDING LARGER PLATFORMS- expensive to use, getting lost, hard to stand out  HAPPY TRADERS – improving sales & footfall with ‘Click & Collect’  INVESTMENT – Capital v Crowdfunding (SEIS)  QUESTIONS

We’re all investing. Are you?