Markets go mobile for youth entrepreneurs 2012 Global Youth - - PowerPoint PPT Presentation

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Markets go mobile for youth entrepreneurs 2012 Global Youth - - PowerPoint PPT Presentation

Markets go mobile for youth entrepreneurs 2012 Global Youth Economic Opportunity Conference MacDaniel Powell, Liberia (powellmc70@gmail.com) Sabine Meitzel, Switzerland (meitzel@horizon2030.com ) Washington DC, IDB Conference Building, 12


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Markets go mobile for youth entrepreneurs

2012 Global Youth Economic Opportunity Conference

MacDaniel Powell, Liberia (powellmc70@gmail.com) Sabine Meitzel, Switzerland (meitzel@horizon2030.com) Washington DC, IDB Conference Building, 12 September 2012

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Responding to partners requests, innovative and practical

T@H system of mobile applications for better trade launched by ITC in 2005

  • innovative, tailor-made solutions for trade
  • using latest technology
  • partner-driven R & D
  • applications and solutions for SMALL business
  • work through partners and multipliers

Operating principles

  • Acceptable, affordable and accessible services
  • Public-private partnerships
  • Business relevance and sustainability

Tailor-made solutions for Trade at Hand T@H

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Trade at Hand solutions for business

Export Value Chain Export Marketing & Branding Export Management Development

EXPORTER Trader

Trade information via mobiles Marketing & sales via mobiles Mobile Supply-chain solutions

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The Trade at Hand components – innovative mobile solutions to tackle the challenges of small business

4 2005/6 2007/8 2009/10 2011/13

Burkina Faso Mali Senegal Mozambique Maldives Uganda Benin Fiji Kyrgyzstan / Tajikistan Liberia

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Web and mobile combinations in T@H

  • mPrices
  • mCollect
  • mAlerts
  • mMonitoring
  • mMarketplace
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Evolution of the “Mobile Marketplace” as a Trade-at-Hand solution

  • 2009: innovative “Trade at Hand” pilot application for Liberia’s Marketwomen generated

business for participating market women and farmers:

  • 50 market women, 50 farmers, 3 months trading
  • Proof of concept validated; ownership of T@H taken up in 2010 by the Angie Brooks

International Centre (ABIC)

  • Lessons learned taken on board for a broader roll-out and launch of T@H Liberia – the

Mobile Marketplace - through Liberia’s President in 2011, addressing the illiteracy issue and sustainability considerations

  • 2010-12 “Affaires Mobiles” in Benin adapts the Mobile Marketplace, working through an
  • perator (voice / Interactive-Voice-Response IVR) to reach more users;
  • Local partner feedback and engagement in Liberia and Benin provide positive signs –

currently development of T@H License System and launch of T@H partner network by ITC

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Trade at Hand implementation approach

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Local or global sourcing? In it for the service, or the money? Does an app exist already? Who comes the request from?

Training owners & users; building sustainability Selecting IT providers; developing and testing Selecting or designing mobile solutions Understanding target beneficiaries’ challenges

Who will manage the system in the end? Who can serve as a pilot group? Ready to incubate the service?

1 4 3 2

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  • Build on what exists, according to needs
  • Start small; iterate; build brick by brick
  • Embed sustainability during system design
  • Design the business model with stakeholders
  • Build capacity and coach during early system usage
  • Use “reusable” IT (respect open standards, use and share free and open source softwares

and coding systems)

  • Provide a complete, independent solution to a

bottleneck identified by business users

  • Scale to match available capacity and manage

expectations

A few basic principles learned and applied in T@H solutions development

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Giving young people a stronger grip on Trade at Hand:

Opportunities for young people in T@H

  • Young people are respected by the established business

community as “IT” smart and thus as a competitive source for business and trade info

  • T@H can easily be added to existing and budding youth

enterprises

  • A business accelerator for groups and/or individual youth

entrepreneurs Challenges met in developing youth entrepreneurs for T@H

  • Obtaining inputs and answers from young partners which reflect

reality

  • Lack of pro-active response by young people to evolving
  • pportunities, lack of entrepreneurial drive
  • Attracting long-term interest and keeping momentum, beyond

simple project money hook

Challenges & Opportunities

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11.

How visible are young people as actors in value chains? Quotations from a typical technical cooperation project:

  • How: “Training

sessions in plantation and distillation to multipliers…”

Women? Youth? Men?

  • Why: “Sizeable

additional income for farmers…” Youth?

Men? Women?

  • What: “Patchouli production by two cooperatives in

Rwanda (Nasho and Burgarama) with a total of 1,300 farmers…” Men? Women? Youth?

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Vision for Liberia’s National Export Strategy “… a competitive and inclusive exporter

  • f value added products that

sustainably uses resources for the benefit of all Liberians” (July 2012)

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Growth and economic reconstruction in Liberia

  • Chillie pepper
  • Cassava
  • Palm oil
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PUT-THE-MARKET-IN-YOUR- POCKET!

Making cents with Trade at Hand

(T@H) Liberia?

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Better business to reduce poverty and increase food security

Women are:

  • 60% of Liberia’s farmers
  • 80% of Liberia’s traders
  • Vital for Liberia’s economy

Impact areas:

  • Peace and security
  • Food security
  • Poverty reduction
  • Trade for development

…and the YOUTH???

ITC lends “mobile” hand to Liberia’s Market Women

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16.

Liberia’s youth is the greatest asset for the country’s economic development …. Where are they?

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Trade at Hand (T@H) for Liberia’s Marketwomen in 2009

Trade at Hand

Youth Event

Angie Brooks International Centre

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T@H for Liberia’s Marketwomen

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Put the market in your pocket: Liberia's Mobile Marketplace

… is a real-time market information system for

farmers, buyers, sellers, traders and marketwomen in Liberia, regardless of their location and function in the value chain …offers Liberian buyers and sellers a mobile link to the market cheaper than the traditional phone call …has shown interesting potential for youth enterprises and young entrepreneurs

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What does T@H - Mobile Marketplace - provide?

With market info on quality and quantity of agricultural produce, current market prices and on transportation, T@H:

  • Reduces the amount of farm goods that get damaged after

production

  • Eases access to market produce for different levels of buyers
  • Transcends the problem of Liberia’s road situation
  • Allows farmers to spend more time on their farms and produce

more food

  • Reduces the physical risks of marketers
  • Gives greater access to rural farmers
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Why is T@H - Mobile Marketplace - better for business than a simple phone call?

  • T@H balances the lop-sided access to instantaneous

business information at the lower end of the value chain

  • T@H strengthens food suppliers, enabling them to defend

their position on their product’s value chain and contributing to food security

  • T@H generates additional potential for revenues at the

lower end of the value chain and increases market transparency

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T@H LIBERIA - Mobile Marketplace

T@H Liberia can be accessed through two platforms:

Web-based T@H platform

Interactive-Voice-Response (IVR) T@H platform

The two components are inter-connected, and feeding into the same database. Users of the IVR platform can post and access offers that are posted via the Internet platform and vice versa.

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T@H Transactional Cycle

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Trade at Hand – the Mobile Marketplace

Live Demo!

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President Sirleaf launching T@H for Liberia’s Marketwomen (Voinjama, Liberia, July 2011)

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Support of the Government of Liberia for T@H as an opportunity for Liberian youth

  • Ministry of Education
  • Ministry of Youth & Sports

Ministry of Education Ministry of Youth & Sports

Young Liberian Entrepreneur

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T@H - a mobile marketplace for Liberia’s young entrepreneurs?

Young Liberian Entrepreneurs

  • (1) Angie Brooks International Centre (ABIC), Monrovia

identify teams of trained young T@H Ambassadors. If needed, recruit and train additional college graduates, members of Liberia’s YWCA and/or Liberia Marketing Association (LMA) aged between 22-25 as T@H Ambassadors

  • (2) Trained young T@H Ambassadors

develop tailor-made T@H services to marketwomen and farmers in rural areas including at the border to Sierra Leone, backstopped by ABIC, YWCA and LMA

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T@H - a mobile marketplace for Liberia’s young entrepreneurs?

  • (3) Trained young T@H Ambassadors

launch and provide relevant T@H services in major market places in rural Liberia, including at the border with Sierra Leone. Train 80 to 100 young entrepreneurs from the respective rural communities in T@H service provision, for start of local T@H youth enterprises

  • (4) Potential T@H Youth Entrepreneurs

set up T@H youth enterprises, either on a team basis in major market places

  • r as individual “T@H Booth” enterprises in their rural communities,

backstopped by ABIC, YWCA and LMA

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T@H Institutional Trade Support Network

  • In Africa

Bénin ABEPEC Burkina Faso MEBF, CCIBF Mali CCIM, OMA Senegal ASEPEX, TPS Mozambique IPEX Liberia MCI, ABIC

  • In Asia

Kyrgyzstan AFVE Tajikistan TCCI Maldives MEDT Fiji MPI, NCLC 30 T@H Focal Points in 9 countries

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The T@H Trainer/Adviser Network

In Africa

Benin 1 Burkina Faso 3 Mali 1 Senegal 4 Mozambique 1 Liberia 4

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Rest of the world

Maldives 2 Fiji 2 Kyrgyzstan 1 Tajikistan 1

20 Advisers available to support your T@H roll-out

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Next steps for T@H: Harness the power of the T@H Network

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The T@H Platform

  • Exchange Forum
  • Knowledge Base
  • m-App repository
  • Roll-out methods
  • Experiences from

around the globe