SLIDE 1
Market Penetration of Thai Foods on Hispanic & Asian Consumers in the U.S. Monday August 10th, 2015
SLIDE 2 Robert Morales
PART 1: Introduction
- History of Robert Morales in Sales industry
- History of Golden Empire
- Golden Empire Team & Network
- Golden Empire Social Media
- Distribution Channels
PART 2: Hispanic Markets
- Hispanic Community
- Opportunities in Hispanic Markets
- Hispanic Trends
- Tools Needed for Hispanic Markets
- Q & A
SLIDE 3
INTRODUCTION
Part 1
SLIDE 4
History of Robert Morales in Sales History
Founder and Chief Executive Officer of Golden Empire. Since 2000, I have held various roles in the sales, marketing, and distribution markets that have provided me with a wealth of knowledge about the industry, but most importantly, how to develop longstanding fruitful relationships that are not only fruitful to the business partners but to the community as well.
SLIDE 5 History of Robert Morales in Sales History
Through tireless efforts to excel, I proved to be a basis for success as I quickly rose through the ranks with roles from Merchandiser, Delivery Driver, Account Manager, District Manager, and Area Sales
- Manager. Over the years I’ve gained international sales experience
with leading efforts in establishing various sales and distribution arrangements in over 20 countries. I even had the opportunity to travel as a brand ambassador all across the America and Canada.
SLIDE 6 History of Robert Morales in Sales History
Through the 15 years in the distribution industry, I have been involved with over 100
- brands. Some of which include, Red Bull,
Voss, Nobleza Tequila, Nestle’s Quick, Langers, Coca Cola, Zico, Core Power, Vera Mona and many more.
SLIDE 7
History of Robert Morales in Sales History
As an entrepreneur at heart, I embrace all challenges as opportunities to evolve and excel in an industry that is ever changing. The vision and goal is to create a culture where first-rate client service is a priority, the development of our employees is continuous and our sales, distribution and marketing service options provide a reliable one-stop for our clients.
SLIDE 8 History of Golden Empire
Golden Empire was founded in January 2015 and is focused on being a fully integrated company with the ability to provide innovative and comprehensive sales, distribution and marketing services that fulfill any client needs. We are highly motivated in forming business relationships with new and established brands for independent accounts.
- Domestic:160 Accounts (854 miles)
- International: Canada and Italy
SLIDE 9
History of Golden Empire
Distribution brings Volume Volume Brings Share
SLIDE 10 Golden Empire Team & Network
- Allison Kawasaki Chan
- Carlos Ballesteros
- James Chan
- Networks: Beverage, Snacks, Cosmestics, Social Media Consulting
SLIDE 11
Golden Empire Social Media
900 million 310 million 255 million Rank #1 Rank #2 Rank #3 250 million Rank #4 Rank #7 100 million 120 Billion views
SLIDE 12 Distribution Channels
Small store or independent channel
- Independent gas stations
- Liquor Stores
- 7-11
- Am Pm
Large Store Channel
- Albertsons
- Ralphs
- Vons
- Stater Bros
- Target
- Walmart
- Pavillions
- Kmart
Drug Channel
Super Independent
- 99 Ranch
- El Super
- Northgate Market
- Vallarta
- Superior
- Numero Uno
- R Ranch
Non Tradition or On premise
- Schools
- Colleges
- Office Buildings
- Gyms
- Bars
- Restaurants
SLIDE 13
HISPANIC MARKETS
Part 2
SLIDE 14 Hispanic Community
- California population is over 38 million people; Hispanics 38%
- Los Angeles population is about 3.8 million people; Hispanics 48%
- Diversified consumer spending ability
SLIDE 15 Hispanic Community
- Quality seeking customer: interests in quality over price
- Bargain customer: interests in price over quality
SLIDE 16
Opportunities in Hispanic Market
42 stores in California 44 stores in California 43 stores in California 46 stores in California 7 stores in California 7 stores in California 9 stores in California 15 stores in California
Wholesale/ Catering
SLIDE 17 Hispanic Trends
- What flavors do Hispanics like?
Tamarindo Flor de Jamaica Mango Guyaba Horchata Coconut Papaya Pineapple
SLIDE 18 Tapping into Hispanic Markets
- Branding
- Cases for Seeding
- Slotting Fees
- Marketing
- Demonstrations
- Samples
SLIDE 19
Questions & Answers
SLIDE 20
ROBERT MORALES
Thank You
