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MAKE facebook MARKETING WORK
MAKE facebook MARKETING WORK SHOULD YOU HOW DO YOU WHAT TO AVOID - - PowerPoint PPT Presentation
MAKE facebook MARKETING WORK SHOULD YOU HOW DO YOU WHAT TO AVOID - - PowerPoint PPT Presentation
MAKE facebook MARKETING WORK SHOULD YOU HOW DO YOU WHAT TO AVOID Traditional Marketing EXPENSIVE HARD TO CHANGE ONE-WAY HARD TO MEASURE WASTEFUL Social Media Marketing AFFORDABLE FLEXIBLE TWO-WAY MEASURABLE HIGHLY-TARGETED Monthly
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EXPENSIVE HARD TO CHANGE ONE-WAY HARD TO MEASURE WASTEFUL
Traditional Marketing
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AFFORDABLE FLEXIBLE TWO-WAY MEASURABLE HIGHLY-TARGETED
Social Media Marketing
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Monthly Active Users: Daily Active Users:
2.4 Billion 1.6 Billion
Facebook Investor Relations Presentation 4/2019
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Monthly Active Users: Daily Active Users:
1 Billion 500 Million
Instagram for Business 4/2019
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BUT…
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Organic Facebook Reach
Bonsey Jaden - Truth about Facebook Organic Reach
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- f Facebook revenue is from
small/medium sized businesses
80%
Social Media Examiner 4/2019
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- f small businesses feel like
their Facebook Ads are failing
62%
Weebly Small Business Study
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YOUR MESSAGING DOESN’T MATCH YOUR TARGETING
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BRAND AWARENESS
- Objective is to build ad recall
- Ads reach audience up to 2x every 5 days
(i.e. over a 4-week campaign, people will see ad ~10x) REACH
- Objective is to build awareness, or changing
brand perception
- Measured by reach or impressions
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TRAFFIC
- Objective is to drive people to a destination
away from Facebook (e.g website or an app)
- Also good for Top-of-Funnel as click throughs
can be used to build Retargeting campaigns
- Measured in Link Clicks or Landing Page Views
ENGAGEMENT (Boosted Post)
- Objective is to get more people to engage with
your Facebook content (e.g. comments, shares, likes, event responses)
- Measured buy engagement, likes, event
responses (attending or interested)
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APP INSTALLS
- Drive people to App Store to download your
app
- Requires Facebook SDK on App
VIDEO VIEWS
- Drive viewership of videos on Facebook
- Measured in 2-second views, 10-second
views, and ThruPlay (15 seconds)
- Also great for Retargeting
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LEAD GENERATION
- Objective is to collect data from potential
customers who are interested in your business (email addresses, phone numbers, etc.)
- Custom Form generated within Facebook
- Measured in completed forms submitted
- Form data can be downloaded or
integrated to CRM MESSAGES
- Objective is to answer questions, offer
support, increase transactions, or generate leads
- Starts a FB Messager conversation from
the ad
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CONVERSIONS
- Take specific action on your website, app,
Messenger or WhatsApp
- Measured in completed actions (purchase)
CATALOG SALES
- Show ads that dynamically populate based on
your target audience
- Must create a catalog on Facebook
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STORE TRAFFIC (Beta)
- Objective to drive visits to a physical
location by showing ads to people nearby
- Great for multi-unit locations
- Can generate customized ads for
each location
- Reports store visits after 1 day, 7 days
and 28 days
- Utilizes location services data from
your mobile phone
- Can filter out employees
- Call-To-Action: Get Directions / Call Now
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FIND YOUR AUDIENCE
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DEMO
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TOP 5 THINGS TO AVOID IN FACEBOOK ADVERTISING
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YOUR AD LEADS TO A POOR MOBILE EXPERIENCE
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YOU GIVE UP ON ORGANIC POSTS
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YOU’RE SETTING & FORGETTING YOU’RE CHANGING TOO QUICKLY
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SHOWING THE SAME AD TO THE SAME AUDIENCE FOR TOO LONG
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YOUR MESSAGING DOESN’T MATCH YOUR TARGETING
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hello@adlgmarketing.com @adlgmarketing