MAKE facebook MARKETING WORK SHOULD YOU HOW DO YOU WHAT TO AVOID - PowerPoint PPT Presentation

MAKE facebook MARKETING WORK

SHOULD YOU HOW DO YOU WHAT TO AVOID

Traditional Marketing EXPENSIVE HARD TO CHANGE ONE-WAY HARD TO MEASURE WASTEFUL

Social Media Marketing AFFORDABLE FLEXIBLE TWO-WAY MEASURABLE HIGHLY-TARGETED

Monthly Active Users: 2.4 Billion Daily Active Users: 1.6 Billion Facebook Investor Relations Presentation 4/2019

Monthly Active Users: 1 Billion Daily Active Users: 500 Million Instagram for Business 4/2019

BUT…

Organic Facebook Reach Bonsey Jaden - Truth about Facebook Organic Reach

80% of Facebook revenue is from small/medium sized businesses Social Media Examiner 4/2019

62% of small businesses feel like their Facebook Ads are failing Weebly Small Business Study

YOUR MESSAGING DOESN’T MATCH YOUR TARGETING

BRAND AWARENESS • Objective is to build ad recall • Ads reach audience up to 2x every 5 days 
 (i.e. over a 4-week campaign, people will see ad ~10x) REACH • Objective is to build awareness, or changing brand perception • Measured by reach or impressions

TRAFFIC • Objective is to drive people to a destination away from Facebook 
 (e.g website or an app) • Also good for Top-of-Funnel as click throughs can be used to build Retargeting campaigns • Measured in Link Clicks or Landing Page Views ENGAGEMENT (Boosted Post) • Objective is to get more people to engage with your Facebook content 
 (e.g. comments, shares, likes, event responses) • Measured buy engagement, likes, event responses (attending or interested)

APP INSTALLS • Drive people to App Store to download your app • Requires Facebook SDK on App VIDEO VIEWS • Drive viewership of videos on Facebook • Measured in 2-second views, 10-second views, and ThruPlay (15 seconds) • Also great for Retargeting

LEAD GENERATION • Objective is to collect data from potential customers who are interested in your business (email addresses, phone numbers, etc.) • Custom Form generated within Facebook • Measured in completed forms submitted • Form data can be downloaded or integrated to CRM MESSAGES • Objective is to answer questions, offer support, increase transactions, or generate leads • Starts a FB Messager conversation from the ad

CONVERSIONS • Take specific action on your website, app, Messenger or WhatsApp • Measured in completed actions (purchase) CATALOG SALES • Show ads that dynamically populate based on your target audience • Must create a catalog on Facebook

STORE TRAFFIC (Beta) • Objective to drive visits to a physical location by showing ads to people nearby • Great for multi-unit locations • Can generate customized ads for each location • Reports store visits after 1 day, 7 days and 28 days • Utilizes location services data from your mobile phone • Can filter out employees • Call-To-Action: Get Directions / Call Now

FIND YOUR AUDIENCE

DEMO

TOP 5 THINGS TO AVOID IN FACEBOOK ADVERTISING

YOUR AD LEADS TO A POOR MOBILE EXPERIENCE

YOU GIVE UP ON ORGANIC POSTS


 YOU’RE SETTING & FORGETTING 
 YOU’RE CHANGING TOO QUICKLY

SHOWING THE SAME AD TO THE SAME AUDIENCE FOR TOO LONG

YOUR MESSAGING DOESN’T MATCH YOUR TARGETING

hello@adlgmarketing.com @adlgmarketing