MY FACEBOOK STORY How I got started marketing on Facebook How I - - PowerPoint PPT Presentation

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MY FACEBOOK STORY How I got started marketing on Facebook How I - - PowerPoint PPT Presentation

Sep 02, 2022 378 likes •1.06k views

HOW TO BUILD THE ULTIMATE FACEBOOK LEAD MACHINE MCGRAW-HILL INTERNATIONAL BEST-SELLING AUTHOR JAMES E. DICKS JR. CEO, DNA PULSE, LLC MY FACEBOOK STORY How I got started marketing on Facebook How I built an overseas business with

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MCGRAW-HILL INTERNATIONAL BEST-SELLING AUTHOR

HOW TO BUILD THE ULTIMATE FACEBOOK

LEAD MACHINE

JAMES E. DICKS JR.

CEO, DNA PULSE, LLC

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  • How I got started marketing on

Facebook


  • How I built an overseas business with

Facebook


  • Produced Content in 5 Languages

JAMES E. DICKS JR.

CEO, DNA PULSE, LLC

MY FACEBOOK STORY

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“WE SPECIALIZE IN EFFECTIVE DIGITAL MEDIA - IT'S IN OUR DNA”

DNA PULSE STORY

  • Founded DNA Pulse in late 2015
  • Took over JW and Nick’s Marketing
  • Clients include Harley-Davidson

Dealers, Community Banks, Financial Planners, Attorneys and more

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PEOPLE WHO WANT THE SOLUTION FACEBOOK ADS ARE CHEAP

LINKEDIN ADS ARE ALSO EXPENSIVE

PEOPLE SEARCH FOR A SOLUTION KEYWORDS ARE LIMITED AND EXPENSIVE

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“WE SPECIALIZE IN EFFECTIVE DIGITAL MEDIA - IT'S IN OUR DNA”

WHO CAN BENEFIT FROM FACEBOOK ADS?

ANY BUSINESS LOOKING TO INCREASE LEAD FLOW & SALES

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5 REASONS TO ADVERTISE ON FACEBOOK

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YOUR TARGET AUDIENCE IS ON FACEBOOK

“WE SPECIALIZE IN EFFECTIVE DIGITAL MEDIA - IT'S IN OUR DNA”

REASON #1

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Facebook has a user base larger than the population

  • f China!

Facebook is providing businesses with the largest advertising opportunity than ever before.

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TARGETING CAPABILITIES OF FACEBOOK ARE EXCEPTIONAL

“WE SPECIALIZE IN EFFECTIVE DIGITAL MEDIA - IT'S IN OUR DNA”

REASON #2

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“WE SPECIALIZE IN EFFECTIVE DIGITAL MEDIA - IT'S IN OUR DNA”

TARGETING CAPABILITIES OF FACEBOOK

  • Behaviors
  • Interests
  • Demographics
  • Connections

You can literally target your neighbor

You can dig pretty deep with these targeting capabilities and layer them upon each other to ensure you’re getting rid of any questionable, out-of-market clickers.

  • Age Ranges
  • Languages
  • Locations
  • Income
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“WE SPECIALIZE IN EFFECTIVE DIGITAL MEDIA - IT'S IN OUR DNA”

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Remarketing, Retargeting and Lookalike Audience's

“WE SPECIALIZE IN EFFECTIVE DIGITAL MEDIA - IT'S IN OUR DNA”

REASON #3

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“WE SPECIALIZE IN EFFECTIVE DIGITAL MEDIA - IT'S IN OUR DNA”

Once you’ve found an audience that converts like crazy, you can clone them. Lookalike Audiences Reach new people Similar to your customers People who like your Page Great way to find old emails Visited your website Existing email list

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SCALABILITY

“WE SPECIALIZE IN EFFECTIVE DIGITAL MEDIA - IT'S IN OUR DNA”

REASON #4

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“WE SPECIALIZE IN EFFECTIVE DIGITAL MEDIA - IT'S IN OUR DNA”

Monthly Budget

  • Can be infinite (1.71 Billion Users)


Spend to Diminishing Point of Return

  • A/B Testing
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FACEBOOK IS EFFECTIVE TO PUSH ON-THE- FENCE LEADS DOWN THE 
 SALES FUNNEL

“WE SPECIALIZE IN EFFECTIVE DIGITAL MEDIA - IT'S IN OUR DNA”

REASON #5

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“WE SPECIALIZE IN EFFECTIVE DIGITAL MEDIA - IT'S IN OUR DNA”

SALES FUNNEL (CUSTOMER JOUNREY)

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2 PHASES FOR A SUCCESSFUL FACEBOOK CAMPAIGN

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PHASE II Sales Conversion PHASE I Lead Conversion

Targeting Strategy Ad Types Conversion VS Engagement Landing Pages VS Lead Ads Strong Offers Education, Train and Support Give Away’s & Trial Offers Lead Management Lead Source ID’s & Tags Automated Follow Up Sales Automation Real Time Reporting Facebook Ads Manager Grow Infusionsoft

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LEVERAGE TECHNOLOGY

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TOP 5 FACEBOOK MARKETING
 MISTAKES

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VIOLATING FACEBOOK'S ADVERTISING POLICIES

“WE SPECIALIZE IN EFFECTIVE DIGITAL MEDIA - IT'S IN OUR DNA”

MISTAKE #1

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ü Write “Facebook” With A Capital “F” ü Display The Word “Facebook” In The Same Font Size And Style As The Content Surrounding It § Use The Facebook Logo In Place Of The Word “Facebook” § Make Facebook Plural, Use It As A Verb Or Abbreviate It § Use An Altered Version Of The Facebook Logo In The Image For Your Ad

Go to: facebook.com/policies/ads/

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“WE SPECIALIZE IN EFFECTIVE DIGITAL MEDIA - IT'S IN OUR DNA”

VIOLATING FACEBOOK'S ADVERTISING POLICY

We reserve the right to reject, approve or remove any ad for any reason, in our sole discreKon, including ads that negaKvely

affect our relaKonship with our users or that promote content, services, or acKviKes, contrary to our compeKKve posiKon, interests, or adverKsing philosophy.

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TOO MUCH PROMOTION / DON’T BE PUSHY

“WE SPECIALIZE IN EFFECTIVE DIGITAL MEDIA - IT'S IN OUR DNA”

MISTAKE #2

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DON’T SELL TOO LITTLE

“WE SPECIALIZE IN EFFECTIVE DIGITAL MEDIA - IT'S IN OUR DNA”

MISTAKE #3

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DON’T IGNORE COMMENTS 
 NOT RESPONDING TO POSTS & COMMENTS

“WE SPECIALIZE IN EFFECTIVE DIGITAL MEDIA - IT'S IN OUR DNA”

MISTAKE #4

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DON’T FORGET

ABOUT 
 VIDEO POST

“WE SPECIALIZE IN EFFECTIVE DIGITAL MEDIA - IT'S IN OUR DNA”

MISTAKE #5

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More Organic Reach 


Closed Caption


Early Motion
 Keep Short

“WE SPECIALIZE IN EFFECTIVE DIGITAL MEDIA - IT'S IN OUR DNA”

USING VIDEO

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HOW TO IMPROVE YOUR FACEBOOK AD

ü Headline ü Image ü Body copy ü Link description ü Call-to-Action ü Targeting options

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TOP 10 FACEBOOK ADS YOU CAN LEARN FROM

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HOW DO WE MEASURE SUCCESS

6.29:1 10.75:1 8.67:1

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DNA FACEBOOK REVENUE TO DATE

$1,058,397.02

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ü New Client On-Boarding Meeting ü Write Ads ü Design Ads ü Create Targeted Lists ü Launch Campaigns ü Manage / Optimize Campaigns

FACEBOOK LEADS ARE 
 AUTOMATICALLY EMAILED TO YOU! CUSTOM API SOLUTIONS AVAILABLE

READY TO ADVERTISE SERVICES

HOW WE CAN HELP YOU SUCCEED ON FACEBOOK

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“WE SPECIALIZE IN EFFECTIVE DIGITAL MEDIA - IT'S IN OUR DNA”

WORK WITH DNA PULSE!

Our services typically start at $2,000 per month, plus 15% of the advertising budget to place your ads.

SPECIAL SUMMIT PRICING
 Monthly: $1,500

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GET MY SLIDE DECK TEXTED TO YOU

323-498-2068

JAMES E. DICKS JR.

CEO, DNA PULSE, LLC

TEXT: Pulse

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CONGRATULATIONS BEST-SELLING AUTHORS!

JAMES E. DICKS JR.

CEO, DNA PULSE, LLC

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HOW TO BUILD THE ULTIMATE FACEBOOK

LEAD MACHINE

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4.5 BILLION LIKES GENERATED DAILY AS OF MAY 2013 WHICH IS A 67 PERCENT INCREASE FROM AUGUST 2012

“WE SPECIALIZE IN EFFECTIVE DIGITAL MEDIA - IT'S IN OUR DNA”

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WORLDWIDE, THERE ARE OVER 1.71 BILLION MONTHLY ACTIVE USERS (FACEBOOK DAU) ON FACEBOOK WHICH IS A 15 PERCENT INCREASE YEAR OVER YEAR.

“WE SPECIALIZE IN EFFECTIVE DIGITAL MEDIA - IT'S IN OUR DNA”

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1.13 BILLION PEOPLE LOG ONTO FACEBOOK DAILY ACTIVE USERS (FACEBOOK DAU) FOR JUNE 2016, WHICH REPRESENTS A 17% INCREASE YEAR OVER YEAR

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THERE ARE 1.57 BILLION MOBILE ACTIVE USERS (Mobile Facebook MAU) FOR JUNE 2016

“WE SPECIALIZE IN EFFECTIVE DIGITAL MEDIA - IT'S IN OUR DNA”

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THERE ARE 1.03 BILLION MOBILE DAILY ACTIVE USERS (Facebook DAU) FOR JUNE 2016 WHICH IS AN INCREASE OF 22% YEAR-OVER YEAR.

“WE SPECIALIZE IN EFFECTIVE DIGITAL MEDIA - IT'S IN OUR DNA”

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On average, the Like and Share Buttons are viewed across almost 10 million websites daily.

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IN EURPOE, OVER 307 MILLION PEOPLE ARE ON FACEBOOK.

“WE SPECIALIZE IN EFFECTIVE DIGITAL MEDIA - IT'S IN OUR DNA”

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AGE 25 TO 34, AT 29.7% OF USERS, IS THE MOST COMMON AGE DEMOGRAPHIC.

“WE SPECIALIZE IN EFFECTIVE DIGITAL MEDIA - IT'S IN OUR DNA”

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FIVE NEW PROFILES ARE CREATED EVERY SECOND.

“WE SPECIALIZE IN EFFECTIVE DIGITAL MEDIA - IT'S IN OUR DNA”

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YOUR POTENTIAL AUDIENCE ON FACEBOOK IS GROWING EXPONENTIALLY.

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HIGHEST TRAFFIC OCCURS MID-WEEK BEWTEEN 1 TO 3 PM.

“WE SPECIALIZE IN EFFECTIVE DIGITAL MEDIA - IT'S IN OUR DNA”

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ON THURSDAYS AND FRIDAYS ENGAGEMENT IS 18% HIGHER.

“WE SPECIALIZE IN EFFECTIVE DIGITAL MEDIA - IT'S IN OUR DNA”

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PHOTO UPLOADS TOTAL 300 MILLION PER DAY.

“WE SPECIALIZE IN EFFECTIVE DIGITAL MEDIA - IT'S IN OUR DNA”

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TARGET YOUR EFFORTS STRATEGICALLY.

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AVERAGE TIME SPENT PER FACEBOOK VISIT IS 20 MINUTES.

“WE SPECIALIZE IN EFFECTIVE DIGITAL MEDIA - IT'S IN OUR DNA”

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EVERY 60 SECONDS ON FACEBOOK: 510 COMMENTS ARE POSTED, 293,000 STATUSES ARE UPDATED, AND 136,000 PHOTOS ARE UPLOADED.

“WE SPECIALIZE IN EFFECTIVE DIGITAL MEDIA - IT'S IN OUR DNA”

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QUALITY AND STRATEGY ON YOUR PART MATTER.

“WE SPECIALIZE IN EFFECTIVE DIGITAL MEDIA - IT'S IN OUR DNA”

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4.75 billion pieces of content shared daily as of May 2013 which is a 94 percent increase from August 2012.

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50% OF 18-24 YEAR-OLDS GO ON FACEBOOK WHEN THEY WAKEUUP.

“WE SPECIALIZE IN EFFECTIVE DIGITAL MEDIA - IT'S IN OUR DNA”

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ONE IN FIVE PAGE VIEWS IN THE UNITED STATES OCCURS ON FACEBOOK.

“WE SPECIALIZE IN EFFECTIVE DIGITAL MEDIA - IT'S IN OUR DNA”

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42% OF MARKETERS REPORT THAT FACEBOOK IS CRITICAL OR IMPORTANT TO THEIR BUSINESS.

“WE SPECIALIZE IN EFFECTIVE DIGITAL MEDIA - IT'S IN OUR DNA”

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You can’t afford to sit on the sidelines.

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16 MILLION LOCAL BUSINESS PAGES HAVE BEEN CREATED AS OF MAY 2013 WHICH IS A 100 PERCENT INCREASE FROM 8 MILLION IN JUNE 2012.

“WE SPECIALIZE IN EFFECTIVE DIGITAL MEDIA - IT'S IN OUR DNA”

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FACEBOOK HAS MORE MONTHLY ACTIVE USERS THAN WHATSAPP (500 MILLION), TWITTER (284 MILLION) AND INSTAGRAM (200 MILLION)— COMBINED.

“WE SPECIALIZE IN EFFECTIVE DIGITAL MEDIA - IT'S IN OUR DNA”

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“WE SPECIALIZE IN EFFECTIVE DIGITAL MEDIA - IT'S IN OUR DNA”

FACEBOOK CONTINUES TO REIGN IN POPULARITY OVER SOCIAL MEDIA CHANNELS.