BENCH ADVERTISING PROGRAM Public Meeting Objectives To respond to - - PowerPoint PPT Presentation

bench advertising program
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BENCH ADVERTISING PROGRAM Public Meeting Objectives To respond to - - PowerPoint PPT Presentation

BENCH ADVERTISING PROGRAM Public Meeting Objectives To respond to requests for more amenities at bus stops To improve riders experiences by providing benches at appropriate bus stops To create a sustainable way to provide benches


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SLIDE 1

BENCH ADVERTISING PROGRAM Public Meeting

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SLIDE 2

Objectives

  • To respond to requests for more amenities at bus stops
  • To improve riders’ experiences by providing benches at

appropriate bus stops

  • To create a sustainable way to provide benches without

impacting Metro’s budget

  • To enhance Metro’s image in the community
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SLIDE 3

Bench Design Guidelines

  • Compliant with City of Cincinnati Transit Stop Guidelines
  • Specifies size, materials and installation methods used
  • Defines maximum allowable size of advertising displayed
  • This is the ONLY bench approved by City of Cincinnati for

advertising in the public right-of-way

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SLIDE 4

The Bench

  • Manufacturer: Armor Metal

Group (local company)

  • Powder-coated black

slatted metal

  • Size: 72” long x 24” deep

x 34” high

  • Ad size: 65” long x 16” high
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SLIDE 5

The Plan

  • Install 50 benches at selected stops throughout the

community without advertising initially

  • Retain third-party contractor to sell advertising and

maintain benches

  • Expand program if sufficient revenue is generated
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SLIDE 6

Bench Placement

  • Bench locations must comply with city permit process
  • Benches will not be placed at locations that already have a

bench supplied by the community

  • City will not remove non-compliant or unapproved

advertising benches unless a SORTA bench is installed

  • Exclusions: Government Square, Uptown Transit District

and MetroPlus stops

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SLIDE 7

Advertising Content

  • Must adhere to Advertising Policy adopted by the Board of

Trustees of the Southwest Ohio Regional Transit Authority

  • Highlights: no tobacco advertising, no advertising for

sexually oriented businesses or products, no controversial public issues, no political advertising

  • All ad content is reviewed by Metro staff before installation
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SLIDE 8

Community Involvement

  • Presentations to Planning Commission
  • Presentation to Cincinnati Neighborhood Business

Districts United (CNBDU)

  • Communication to all community councils before launch
  • f program; individual presentations to community

groups upon request

  • Neighborhood Summit, March 16 at Xavier University
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SLIDE 9

We want your comments

  • Complete written comment form
  • Record comments in back of room
  • Send email to ReinventingMetro@Go-Metro.com
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SLIDE 10

Questions?