Ma rke ting dro ug ht-pro o f wa te r supply Me e na kshi Ga njo o - PowerPoint PPT Presentation

Ma rke ting dro ug ht-pro o f wa te r supply Me e na kshi Ga njo o Pro g ra m Administra to r F e b . 21, 2014

A c o mpre he nsive missio n HE AL T HY CRE E KS & SAF E , RE L IABL E WAT E R F L OOD PROT E CT ION E COSYST E MS 2

We se rve Silic o n Va lle y 2,000,000 pe o ple 15 c itie s 12 wa te r re ta ile rs 4,700 Dire c t we ll o wne rs | 3

F a st fa c ts 10 da ms a nd surfa c e wa te r re se rvo irs 3 drinking wa te r tre a tme nt pla nts 1 a dva nc e d wa te r purific a tio n c e nte r 3 pumping pla nts 1 sta te -o f-the -a rt wa te r q ua lity la b o ra to ry 140 mile s o f la rg e tra nsmissio n pipe line s 275 mile s o f stre a ms 400 a c re s o f g ro undwa te r re c ha rg e po nds 4

Dive rsifie d po rtfo lio fo r a re lia b le supply 121 b illio n g a llo ns a nnua lly 55% imported - Delta watershed & Hetch-Hetchy 30% local - groundwater and reservoirs 5% non-potable recycled water 10% conservation savings

Gro wing wa te r de ma nd to c re a te sho rtfa lls | 6

Ma ny re c yc le d wa te r use s stro ng ly suppo rte d F a vo ra b le Do n't kno w Unfa vo ra b le / Oppo se Do yo u ha ve a fa vo ra b le o r unfa vo ra b le Ca te g o ry 1 59 23 17 o pinio n o f re c yc le d wa te r? …use o f a ppro pria te ly tre a te d re c yc le d Ca te g o ry 2 31 7 62 wa te r fo r a dding to drinking wa te r supplie s? 7

E duc a tio n = g re a te r a c c e pta nc e 31% | 8

Ro a dma p to inc re a se pub lic e ng a g e me nt  T o urs  We b site  Me dia re la tio ns  Spe a ke rs b ure a u  Outre a c h ma te ria ls  So c ia l me dia  Vide o  Sta ke ho lde r o utre a c h 9

Building a b ra nd Guide line s fo r:  Logo usage  Tagline  Key messages  Fonts  Colors  Imagery  Illustrations 10

Building a b ra nd -- ke y me ssa g e s 11 Microfiltration Reverse Osmosis Ultraviolet Light 11 0.1 micron 0.0001 micron

Building a b ra nd -- ke y me ssa g e s 12

Building pub lic suppo rt  T ours  We b site  Me dia re la tio ns  Outre a c h ma te ria ls  Spe a ke rs b ure a u  So c ia l me dia  Vide o  Sta ke ho lde r o utre a c h 13

www.pure wa te r4u.o rg  T o urs  We bsite  Me dia re la tio ns  Outre a c h ma te ria ls  Spe a ke rs b ure a u  So c ia l me dia  Vide o  Sta ke ho lde r o utre a c h 14

www.pure wa te r4u.o rg – virtua l to ur 15

www.pure wa te r4u.o rg – virtua l to ur 16

www.pure wa te r4u.o rg – F AQs 17

www.pure wa te r4u.o rg – g lo b a l vie w 18

Building pub lic suppo rt 19

Building pub lic suppo rt…c o nt.  T o urs  We b site  Me dia re la tio ns  Outre a c h ma te ria ls  Spe a ke rs b ure a u  So c ia l me dia  Vide o  Sta ke ho lde r o utre a c h 20

Building pub lic suppo rt…c o nt.  T o urs  We b site  Me dia re la tio ns  Outre a c h ma te ria ls  Spe a ke rs b ure a u  So c ia l me dia  Vide o  Sta ke ho lde r o utre a c h 21

Building pub lic suppo rt…c o nt.  T o urs  We b site  Me dia re la tio ns  Outre a c h ma te ria ls  Spe a ke rs b ure a u  So c ia l me dia  Vide o  Sta ke ho lde r o utre a c h 22

Building pub lic suppo rt…c o nt.  T o urs  We b site  Me dia re la tio ns  Outre a c h ma te ria ls  Spe a ke rs b ure a u  So c ia l me dia  Vide o K e y me ssa g e c a rd  Sta ke ho lde r o utre a c h 23

Building pub lic suppo rt…c o nt.  T o urs  We b site  Me dia re la tio ns  Outre a c h ma te ria ls  Spe a ke rs b ure a u  So c ia l me dia  Vide o  Sta ke ho lde r o utre a c h 24

Building pub lic suppo rt…c o nt.  T o urs  We b site  Me dia re la tio ns  Outre a c h ma te ria ls  Spe a ke rs b ure a u  Soc ia l me dia / Vide o  Sta ke ho lde r o utre a c h 25

Building pub lic suppo rt…c o nt.  T o urs  We b site  Me dia re la tio ns  Outre a c h ma te ria ls  Spe a ke rs b ure a u  So c ia l me dia / Vide o  Sta ke holde r outre a c h 26

Ma rke ting dro ug ht-pro o f wa te r supply www.pure wa te r4u.org Providing Silicon Valley safe, clean water for a healthy life, environment and economy