Ma rke ting dro ug ht-pro o f wa te r supply Me e na kshi Ga njo o - - PowerPoint PPT Presentation

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Ma rke ting dro ug ht-pro o f wa te r supply Me e na kshi Ga njo o - - PowerPoint PPT Presentation

Dec 30, 2022 145 likes •429 views

Ma rke ting dro ug ht-pro o f wa te r supply Me e na kshi Ga njo o Pro g ra m Administra to r F e b . 21, 2014 A c o mpre he nsive missio n HE AL T HY CRE E KS & SAF E , RE L IABL E WAT E R F L OOD PROT E CT ION E

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Ma rke ting dro ug ht-pro o f wa te r supply

Me e na kshi Ga njo o

Pro g ra m Administra to r

F e b . 21, 2014

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A c o mpre he nsive missio n

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SAF E , RE L IABL E WAT E R F L OOD PROT E CT ION HE AL T HY CRE E KS & E COSYST E MS

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2,000,000 pe o ple 15 c itie s 12 wa te r re ta ile rs 4,700 Dire c t we ll o wne rs

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We se rve Silic o n Va lle y

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F a st fa c ts

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10 da ms a nd surfa c e wa te r re se rvo irs 3 drinking wa te r tre a tme nt pla nts 1 a dva nc e d wa te r purific a tio n c e nte r 3 pumping pla nts 1 sta te -o f-the -a rt wa te r q ua lity la b o ra to ry 140 mile s o f la rg e tra nsmissio n pipe line s 275 mile s o f stre a ms 400 a c re s o f g ro undwa te r re c ha rg e po nds

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Dive rsifie d po rtfo lio fo r a re lia b le supply

55% imported - Delta watershed & Hetch-Hetchy 30% local - groundwater and reservoirs 5% non-potable recycled water 10% conservation savings

121 b illio n g a llo ns a nnua lly

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Gro wing wa te r de ma nd to c re a te sho rtfa lls

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Ma ny re c yc le d wa te r use s stro ng ly suppo rte d

31 59 7 23 62 17

Ca te g o ry 2 Ca te g o ry 1 F a vo ra b le Do n't kno w Unfa vo ra b le / Oppo se

Do yo u ha ve a fa vo ra b le o r unfa vo ra b le

  • pinio n o f

re c yc le d wa te r? …use o f a ppro pria te ly tre a te d re c yc le d wa te r fo r a dding to drinking wa te r supplie s?

7

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E duc a tio n = g re a te r a c c e pta nc e

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31%

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Ro a dma p to inc re a se pub lic e ng a g e me nt

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  • Me dia re la tio ns
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ma te ria ls

  • So c ia l me dia
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Building a b ra nd

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Guide line s fo r:

  • Logo usage
  • Tagline
  • Key messages
  • Fonts
  • Colors
  • Imagery
  • Illustrations
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Building a b ra nd -- ke y me ssa g e s

11 11 Microfiltration

0.1 micron Ultraviolet Light Reverse Osmosis 0.0001 micron

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Building a b ra nd -- ke y me ssa g e s

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Building pub lic suppo rt

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ma te ria ls

  • Spe a ke rs b ure a u
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www.pure wa te r4u.o rg

  • T
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ma te ria ls

  • Spe a ke rs b ure a u
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www.pure wa te r4u.o rg – virtua l to ur

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www.pure wa te r4u.o rg – virtua l to ur

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www.pure wa te r4u.o rg – F AQs

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www.pure wa te r4u.o rg – g lo b a l vie w

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Building pub lic suppo rt

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ma te ria ls

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Building pub lic suppo rt…c o nt.

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Building pub lic suppo rt…c o nt.

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  • T
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  • Me dia re la tio ns
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ma te ria ls

  • Spe a ke rs b ure a u
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Building pub lic suppo rt…c o nt.

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  • T
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ma te ria ls

  • Spe a ke rs b ure a u
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Building pub lic suppo rt…c o nt.

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  • T
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ma te ria ls

  • Spe a ke rs b ure a u
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K e y me ssa g e c a rd

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SLIDE 24

Building pub lic suppo rt…c o nt.

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  • T
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ma te ria ls

  • Spe a ke rs b ure a u
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  • T
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ma te ria ls

  • Spe a ke rs b ure a u
  • Soc ia l

me dia / Vide o

  • Sta ke ho lde r
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Building pub lic suppo rt…c o nt.

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Building pub lic suppo rt…c o nt.

  • T
  • urs
  • We b site
  • Me dia re la tio ns
  • Outre a c h

ma te ria ls

  • Spe a ke rs b ure a u
  • So c ia l

me dia / Vide o

  • Sta ke holde r
  • utre a c h
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Ma rke ting dro ug ht-pro o f wa te r supply

Providing Silicon Valley safe, clean water for a healthy life, environment and economy

www.pure wa te r4u.org