Jenna Anderson Ma rke ting Spe c ia list, K e nda llville Pub lic - - PowerPoint PPT Presentation

Jenna Anderson

Ma rke ting Spe c ia list, K e nda llville Pub lic L ib ra ry

Your Role in Marketing:

Build Brand & Relationships

Marketing Challenges:

Too much!

Get What You Need:

Training

Request

Share

Communicate

Go Social

Read

Check

W atch

• KPL Staff Academy

Staff Training Videos:

Conversational Marketing

"I ne e d to stoc k up on books...I'm having bac k sur ge r y and will be laid up for 8 we e ks.”

Ho me b o und De live ry E xte nde d Che c ko ut Ove rDrive E ve rg re e n I ndia na - up to 100 ite ms Re ne wa ls b y pho ne Ac c e ss a c c o unt o nline

"We have way too many family me mbe r

• s. My daughte r

wants to invite e ve r yone to he r we dding showe r , and I don't have the r

• om.” Ro o m Re se rve (Ro o ms A, B, C & D)

“I’d r e ally love to e ar n mor e BABE Stor e Vouc he r s, but the r e ar e so many doc tor ’s appointme nts we c an go to!” M.A.P.S. Wo rksho ps Pre sc ho o l Pla y 1,000 Bo o ks Be fo re K

inde rg a rte n

“Whe r e do I ge t a list of all the boar d game s you have ?” We b site Ca ta lo g Sig n ne a r g a me s "I just got a Kindle , but I'm not sur e how to use it.” Ask K

PL e Re a de r Cla sse s T uto ria ls

Talking Points:

• Give the b a sic s…
• Ple a se do …
• Ple a se do n’ t…
• F

urthe r c o nta c t with c o nc e rns…

Get What You Need:

Training

Request

Share

Communicate

Go Social

Read

Check

W atch

Get What You Need:

Training

Request

Share

Communicate

Go Social

Read

Check

W atch

Spreading the Word:

Meet & Greet

Exceed

Teach Share (a little)

Be c le a r

Expand

Know

Update

Spend Explore

Jenna Anderson

Ma rke ting Spe c ia list, K e nda llville Pub lic L ib ra ry

260-343-2029 ja nde rso n@ ke nda llville lib ra ry.o rg