Jenna Anderson Ma rke ting Spe c ia list, K e nda llville Pub lic L ib ra ry
Your Role in Marketing: Build Brand & Relationships
Marketing Challenges: Too much!
Get What You Need: Check Read Share Training Request Go Social Communicate W atch
Staff Training Videos: • KPL Staff Academy
Conversational Marketing "I ne e d to stoc k up on books...I'm having bac k sur ge r y and will be laid up for 8 we e ks.” Ho me b o und De live ry E xte nde d Che c ko ut Ove rDrive E ve rg re e n I ndia na - up to 100 ite ms Re ne wa ls b y pho ne Ac c e ss a c c o unt o nline "We have way too many family me mbe r s. My daughte r wants to invite e ve r yone to he r we dding oom.” Ro o m Re se rve (Ro o ms A, B, C & D) showe r , and I don't have the r “I’d r e ally love to e ar n mor e BABE Stor e Vouc he r s, but the r e ar e so many doc tor ’s appointme nts we c an go to!” M.A.P.S. Wo rksho ps Pre sc ho o l Pla y 1,000 Bo o ks Be fo re K inde rg a rte n d game s you have ?” We b site Ca ta lo g Sig n ne a r g a me s “Whe r e do I ge t a list of all the boar e how to use it.” Ask K PL e Re a de r Cla sse s T uto ria ls "I just got a Kindle , but I'm not sur
Talking Points: Give the b a sic s… • Ple a se do … • Ple a se do n’ t… • F urthe r c o nta c t with c o nc e rns… •
Get What You Need: Check Read Share Training Request Go Social Communicate W atch
Get What You Need: Check Read Share Training Request Go Social Communicate W atch
Spreading the Word: Spend Expand Exceed Be c le a r Meet & Greet Teach Explore Know Share (a little) Update
Jenna Anderson Ma rke ting Spe c ia list, K e nda llville Pub lic L ib ra ry 260-343-2029 ja nde rso n@ ke nda llville lib ra ry.o rg
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