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Growing the Plant-Based Market Thursday, March 7, 2019 Marriott, - PowerPoint PPT Presentation

Nov 02, 2023 •154 likes •905 views

Growing the Plant-Based Market Thursday, March 7, 2019 Marriott, Grand Ballroom G Welcome JENNA Blumenfeld New Hope Network Keynote LEILANI Mnter Environmental Activist & ARCA Race Car Driver Brand Highlight: MorningStar Farms JENNA

  1. Growing the Plant-Based Market Thursday, March 7, 2019 Marriott, Grand Ballroom G

  2. Welcome JENNA Blumenfeld New Hope Network

  3. Keynote LEILANI Münter Environmental Activist & ARCA Race Car Driver

  4. Brand Highlight: MorningStar Farms JENNA Blumenfeld MELISSA Cash New Hope Network Kellogg

  5. Growing plant-based love for over forty years

  6. Strategies for Marketing Plant-Based Products at Retail CAROLINE GREG JENNA Bushnell Sotka Blumenfeld Good Food Institute Heinen’s Grocery Store New Hope Network

  7. Remaking meat is one sector of the food industry that is ripe for innovation and growth.” – BILL GATES gfi.org

  8. In 30 years... All meat will be either clean or plant-based...” – RICHARD BRANSON gfi.org

  9. gfi.org

  10. gfi.org

  11. gfi.org

  12. gfi.org

  13. gfi.org

  14. gfi.org

  15. gfi.org

  16. gfi.org

  17. Factors most likely to encourage the pur Factors most likely to encourage the purchase of plant chase of plant-based meat based meat and plant-based dairy pr and plant based dairy products oducts 80% 68% 70% 60% 55% 50% 41% 40% 36% 30% 29% 30% 23% 22% 21% 20% 19% 19% 17% 20% 15% 9% 10% 5% 0% e e k e s y t y n e t g h e d r a c e t t c t o l t i t n o r n a n r i a s l e e a h i a o o l a i a r S e i p i i t M f t t P e C r b r l a l s T i O a a e m d B e H n a d V C s W o O e l r I i n e e T a r e l r g l a t e v l b m a n y t n A w m m n s I I m / a o e l e i r e E L n m O o s v A e c n o e t R o N c R u r y i y v d l e l n o s i m E r o P l a C F r a / t i d c l i u m n d e a o i r F r F P gfi.org Source: Mindlab, Assessing consumers perceptions of plant-based foods, n=2518 gen pop, December 2018

  18. gfi.org Source: Mintel Trending Foods and Fads IFT 2018

  19. gfi.org

  20. Projected Global Demand for Meat 2005 vs. 2050 (in tonnes) gfi.org Source: Food and Agriculture organization of the United Nations, ESA Working Paper No. 12-03, p. 131

  21. New Opportunities for Plant-Based Products in Foodservice JACKIE Day Author, The Vegan Way

  22. Plant Based Foods in the Foodservice Industry The hot new paradigm shift in food! S Jackie Day, JD Author of The Vegan Way

  23. Why Plant Based Foods? S Health S Environment S Animals S Combo of All Three!

  24. Plant Based Food Sales are Soaring!

  25. But… where do most people eat? S

  26. The Foodservice Space S Restaurants S Schools S Prisons S Hospitals S Military

  27. Beyond Meat

  28. Beyond Beef

  29. Hungry Planet

  30. Just Inc.

  31. MorningStar Farms

  32. Seattle Food Tech

  33. Tip #1 Check Regulations

  34. Tip #2 Look Ahead! What’s Best? Ready to Season? Or… Ready to Go?

  35. Tip #3 Use Words That Sell S Plant-Based S Vegan S Vegetarian

  36. Tip #4 Have a Savvy Business Sense

  37. Tip #5 Use Smart Product Placement S Menus S Point of Purchase S With other Non-Plant-Based items S Demographics

  38. Tip #6 Follow Public Policy S Non-Profit Programs S Policy Changes S Pilot Programs S New Laws

  40. “When the wagon of change comes…. you ride along with it.” ~ Carl’s Jr.

  41. Regulatory & Policy Updates JENNA Blumenfeld MICHELE Simon New Hope Network PLANT BASED FOODS ASSOCIATION

  42. Brand Highlight: OATLY JENNA Blumenfeld MIKE Messersmith New Hope Network OATLY

  43. Brand Highlight: OATLY JENNA Blumenfeld MIKE Messersmith New Hope Network OATLY

  44. Brand Highlight: OATLY JENNA Blumenfeld MIKE Messersmith New Hope Network OATLY

  45. Brand Highlight: OATLY JENNA Blumenfeld MIKE Messersmith New Hope Network OATLY

  46. Brand Highlight: OATLY JENNA Blumenfeld MIKE Messersmith New Hope Network OATLY

  47. Brand Highlight: OATLY JENNA Blumenfeld MIKE Messersmith New Hope Network OATLY

  48. Brand Highlight: OATLY JENNA Blumenfeld MIKE Messersmith New Hope Network OATLY

  49. Brand Highlight: OATLY JENNA Blumenfeld MIKE Messersmith New Hope Network OATLY

  50. Brand Highlight: OATLY JENNA Blumenfeld MIKE Messersmith New Hope Network OATLY

  51. Brand Highlight: OATLY JENNA Blumenfeld MIKE Messersmith New Hope Network OATLY

  52. Brand Highlight: OATLY JENNA Blumenfeld MIKE Messersmith New Hope Network OATLY

  53. Brand Highlight: OATLY JENNA Blumenfeld MIKE Messersmith New Hope Network OATLY

  54. What It Means to be Certified Plant Based STEVE Taormina NOVA Sayers NSF International NSF International

  55. TRUST IN LABELING BUILDS MARKETS Standard Definitions Clear & Independent Consistent Verification Labeling

  56. Join Us! plantbased@nsf.org

  57. Plant-Based Product & Ingredient Trends to Look for on the Show Floor DANIEL Karsevar PlantBased Solutions

  58. PlantBased Solutions DEVELOP, LAUNCH & SCALE

  60. OPERATIONS & PRODUCTION OPERATIONS & PRODUCTION

  62. OPERATIONS & PRODUCTION OPERATIONS & PRODUCTION

  63. OPERATIONS & PRODUCTION OPmycelium fungusERATIONS & PRmycelium fungusODUCTION FLEXITARIANS RULE !!!

  64. OPERATIONS & PRODUCTION OPERATIONS & PRODUCTION RESTAURANT | MEDIA | CULTURE & CUISINE | MARKETPLACE | PROFESSIONAL

  67. OPERATIONS & PRODUCTION OPERATIONS & PRODUCTION

  68. OPERATIONS & PRODUCTION OPERATIONS & PRODUCTION

  69. OPERATIONS & PRODUCTION OPERATIONS & PRODUCTION

  70. OPERATIONS & PRODUCTION OPmycelium fungusERATIONS & PRmycelium fungusODUCTION PLANT-BASED JERKY + SHROOMS

  71. OPERATIONS & PRODUCTION OPERATIONS & PRODUCTION HEMP | C.B.D. | HERBS

  72. OPERATIONS & PRODUCTION OPERATIONS & PRODUCTION CACAO | DARK CHOCOLATE

  73. OPERATIONS & PRODUCTION OPERATIONS & PRODUCTION PRODUCT EVOLUTION WINNER 2019 2012

  74. THANK YOU

  75. Close JENNA Blumenfeld New Hope Network

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