Growing the Plant-Based Market Thursday, March 7, 2019 Marriott, - - PowerPoint PPT Presentation

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Growing the Plant-Based Market Thursday, March 7, 2019 Marriott, - - PowerPoint PPT Presentation

Nov 02, 2023 154 likes •912 views

Growing the Plant-Based Market Thursday, March 7, 2019 Marriott, Grand Ballroom G Welcome JENNA Blumenfeld New Hope Network Keynote LEILANI Mnter Environmental Activist & ARCA Race Car Driver Brand Highlight: MorningStar Farms JENNA

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Growing the Plant-Based Market

Thursday, March 7, 2019

Marriott, Grand Ballroom G

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Welcome

JENNA Blumenfeld

New Hope Network

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Keynote

LEILANI Münter

Environmental Activist & ARCA Race Car Driver

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Brand Highlight: MorningStar Farms

JENNA Blumenfeld

New Hope Network

MELISSA Cash

Kellogg

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Growing plant-based love for over forty years

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Strategies for Marketing Plant-Based Products at Retail

JENNA Blumenfeld

New Hope Network

CAROLINE Bushnell

Good Food Institute

GREG Sotka

Heinen’s Grocery Store

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gfi.org

Remaking meat is one sector of the food industry that is ripe for innovation and growth.”

– BILL GATES

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gfi.org

In 30 years... All meat will be either clean or plant-based...”

– RICHARD BRANSON

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gfi.org

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gfi.org

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gfi.org

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gfi.org

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gfi.org

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gfi.org

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gfi.org

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gfi.org

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gfi.org

68% 55% 41% 36% 30% 29% 23% 22% 21% 20% 19% 19% 17% 15% 9% 5% 0% 10% 20% 30% 40% 50% 60% 70% 80%

T a s t e P r i c e H e a l t h E a s y T

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A n i m a l W e l f a r e E n v i r

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Factors most likely to encourage the pur Factors most likely to encourage the purchase of plant chase of plant-based meat based meat and plant and plant-based dairy pr based dairy products

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Source: Mindlab, Assessing consumers perceptions of plant-based foods, n=2518 gen pop, December 2018

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gfi.org

Source: Mintel Trending Foods and Fads IFT 2018

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gfi.org

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gfi.org

Source: Food and Agriculture organization of the United Nations, ESA Working Paper No. 12-03, p. 131

Projected Global Demand for Meat 2005 vs. 2050 (in tonnes)

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New Opportunities for Plant-Based Products in Foodservice

JACKIE Day

Author, The Vegan Way

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Plant Based Foods in the Foodservice Industry

The hot new paradigm shift in food!

Jackie Day, JD

Author of The Vegan Way

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Why Plant Based Foods?

S Health S Environment S Animals S Combo of All Three!

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Plant Based Food Sales are Soaring!

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But… where do most people eat?

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The Foodservice Space

S Restaurants S Schools S Prisons S Hospitals S Military

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Beyond Meat

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Beyond Beef

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Hungry Planet

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Just Inc.

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MorningStar Farms

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Seattle Food Tech

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Tip #1 Check Regulations

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Tip #2 Look Ahead! What’s Best? Ready to Season? Or… Ready to Go?

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Tip #3 Use Words That Sell

S Plant-Based S Vegan S Vegetarian

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Tip #4 Have a Savvy Business Sense

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Tip #5 Use Smart Product Placement

S Menus S Point of Purchase S With other Non-Plant-Based items S Demographics

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Tip #6 Follow Public Policy

S Non-Profit Programs S Policy Changes S Pilot Programs S New Laws

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“When the wagon of change comes…. you ride along with it.” ~ Carl’s Jr.

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Regulatory & Policy Updates

JENNA Blumenfeld

New Hope Network

MICHELE Simon

PLANT BASED FOODS ASSOCIATION

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Brand Highlight: OATLY

JENNA Blumenfeld

New Hope Network

MIKE Messersmith

OATLY

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Brand Highlight: OATLY

JENNA Blumenfeld

New Hope Network

MIKE Messersmith

OATLY

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Brand Highlight: OATLY

JENNA Blumenfeld

New Hope Network

MIKE Messersmith

OATLY

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Brand Highlight: OATLY

JENNA Blumenfeld

New Hope Network

MIKE Messersmith

OATLY

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Brand Highlight: OATLY

JENNA Blumenfeld

New Hope Network

MIKE Messersmith

OATLY

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Brand Highlight: OATLY

JENNA Blumenfeld

New Hope Network

MIKE Messersmith

OATLY

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Brand Highlight: OATLY

JENNA Blumenfeld

New Hope Network

MIKE Messersmith

OATLY

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Brand Highlight: OATLY

JENNA Blumenfeld

New Hope Network

MIKE Messersmith

OATLY

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Brand Highlight: OATLY

JENNA Blumenfeld

New Hope Network

MIKE Messersmith

OATLY

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Brand Highlight: OATLY

JENNA Blumenfeld

New Hope Network

MIKE Messersmith

OATLY

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Brand Highlight: OATLY

JENNA Blumenfeld

New Hope Network

MIKE Messersmith

OATLY

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Brand Highlight: OATLY

JENNA Blumenfeld

New Hope Network

MIKE Messersmith

OATLY

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What It Means to be Certified Plant Based

STEVE Taormina

NSF International

NOVA Sayers

NSF International

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Standard Definitions Clear & Consistent Labeling Independent Verification

TRUST IN LABELING BUILDS MARKETS

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Join Us! plantbased@nsf.org

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Plant-Based Product & Ingredient Trends to Look for on the Show Floor

DANIEL Karsevar

PlantBased Solutions

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PlantBased Solutions

DEVELOP, LAUNCH & SCALE

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OPERATIONS & PRODUCTION OPERATIONS & PRODUCTION

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OPERATIONS & PRODUCTION OPERATIONS & PRODUCTION

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OPERATIONS & PRODUCTION OPmycelium fungusERATIONS & PRmycelium fungusODUCTION

FLEXITARIANS RULE !!!

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OPERATIONS & PRODUCTION OPERATIONS & PRODUCTION

RESTAURANT | MEDIA | CULTURE & CUISINE | MARKETPLACE | PROFESSIONAL

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OPERATIONS & PRODUCTION OPERATIONS & PRODUCTION

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OPERATIONS & PRODUCTION OPERATIONS & PRODUCTION

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OPERATIONS & PRODUCTION OPERATIONS & PRODUCTION

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OPERATIONS & PRODUCTION OPmycelium fungusERATIONS & PRmycelium fungusODUCTION

PLANT-BASED JERKY + SHROOMS

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OPERATIONS & PRODUCTION OPERATIONS & PRODUCTION

HEMP | C.B.D. | HERBS

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OPERATIONS & PRODUCTION OPERATIONS & PRODUCTION

CACAO | DARK CHOCOLATE

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OPERATIONS & PRODUCTION OPERATIONS & PRODUCTION

2019 2012

PRODUCT EVOLUTION

WINNER

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THANK YOU

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Close

JENNA Blumenfeld

New Hope Network