PI CK ME ! Ma rke ting Stra te g ie s to He lp Yo u Sta nd O - - PowerPoint PPT Presentation

PI CK ME !

Ma rke ting Stra te g ie s to He lp Yo u Sta nd O ut in the C ro wd

Ob je c tive s:

• L

ist a t le a st 3 a lte rna tive pa yme nt initia tive s impa c ting c e nsus no w a nd into the future

• Disc uss ho w to diffe re ntia te yo ur fa c ility the c o mpe titio n
• L

ist a t le a st spe c ific 5 stra te g ie s tha t c a n b e use d to ma rke t se rvic e s to inc re a se c e nsus a nd b e c o me the pro vide r o f c ho ic e

Out with the old In with the new

Wha t Ma ke s Yo u Diffe re nt?

Ana lyze yo ur c o mpe tito rs

• Wha t a re the y do ing diffe re ntly?
• Why do pe o ple c ho o se the m o ve r yo u?

L

• o k fo r yo ur diffe re nt
• Ask e mplo ye e s a nd c usto me rs why the y c ho o se yo u

a nd wha t the y lo ve a b o ut yo ur se rvic e s

• I

nve nt a ne w diffe re nt

• Wha t c o uld yo u b e do ing tha t is diffe re nt?
• Wha t do e s yo ur ta rg e t a udie nc e ne e d a so lutio n fo r?

Mar keting Str ategies

Da ta Sto ry I nc re a se T ra ffic Me dic a l Dire c to r Ma rke ting Co lla te ra l Co mmunity Outre a c h

Da ta Sto ry

L ist two me tric s tha t yo u c urre ntly e xc e l in: 1. 2. L ist o ne me tric tha t yo u wo uld like to impro ve upo n: 1.

Me dic a l Dire c to r

L ist two a re a s tha t yo ur Me dic a l Dire c to r e xc e ls: 1. 2. L ist o ne a re a / a c tivity tha t yo u wo uld like yo ur Me dic a l Dire c to r to b e mo re invo lve d in: 1.

Co mmunity Outre a c h

L ist two g ro ups yo u c urre ntly ha ve a n o utre a c h re la tio nship with: 1. 2. L ist o ne g ro up tha t yo u wo uld like to a tte mpt to de ve lo p a re la tio nship with: 1.

I nc re a se T ra ffic