Lower Cost Coastal Accommodation Analysis Presented to CALIFORNIA - PowerPoint PPT Presentation

Lower Cost Coastal Accommodation Analysis Presented to CALIFORNIA COASTAL COMMISSION by Research by SUSTINERE

1. Maximum Daily Rate for Lower Cost Accommodations • Calculated higher of two data points: – $100 per night, and – 75% of the 2015 California Avg. Daily Rate (ADR) • Summer: $123 per night • All Year: $112 per night 2015 California ADR ADR (1) 75% * ADR Max. Daily Rate for Time Period Lower-Cost Accommodations (2) All Year $150.03 $112.52 $112.52 July $164.25 $123.19 $123.19 August $163.76 $122.82 $122.82 Notes: (1) Data from STR 2015 California Trend Report (2) The higher of $100 per night or 75% of the 2015 California ADR

2. Database of Existing Lower Cost Accommodations • Approx. 54,298 hotel/motel rooms in the Coastal Zone and 1-mile from shoreline buffer • 7,486 rooms, or approx. 14 percent, fall below the $112 max. daily rate

2. Number of Hotel/Motel Rooms Below Max. Daily Rate ($112) Number of Lower Percent of Total by County Total Coastal Rooms Cost Coastal Rooms County Del Norte 706 255 36% Humboldt 1,346 613 46% Los Angeles 1,843 333 18% Marin 139 113 73% Mendocino 1,052 257 24% Monterey 2,396 57 2% Orange 6,841 370 5% San Diego 29,527 4,389 15% San Francisco 164 54 33% San Luis Obispo 2,990 164 5% San Mateo 716 50 7% Santa Barbara 2,712 70 3% Santa Cruz 1,791 408 23% Sonoma 248 26 10% Ventura 1,811 327 18% Total 54,298 7,486 14% Source: Sustinere

2. Database of Existing Lower Cost Accommodations Including RV/Campsites • Approx. 64,781 units (hotels, motels, and RV/campsites) in the Coastal Zone and 1- mile from shoreline buffer • 17,148 units, or approx. 26 percent, fall below the $112 max. daily rate

2. Number of Units Below Max. Daily Rate ($112 ) Includes RV/Campsites Number of Lower Percent of Total by County Total Coastal Units Cost Coastal Units County Del Norte 1,927 1,476 77% Humboldt 2,421 1,659 69% Los Angeles 2,494 774 31% Marin 429 387 90% Mendocino 2,291 1,438 63% Monterey 2,996 639 21% Orange 7,727 840 11% San Diego 30,452 5,313 17% San Francisco 164 54 33% San Luis Obispo 4,724 1,895 40% San Mateo 987 320 32% Santa Barbara 3,184 528 17% Santa Cruz 2,176 789 36% Sonoma 814 531 65% Ventura 1,995 505 25% Total 64,781 17,148 26% Source: Sustinere

3 Distribution Analysis • Analyzed availability of lower-cost accommodations relative to household population below 80% AMI within 150 miles of the coastal zone • Lower availability per household population in Bay Area and Central California • Different results if include RVs / Campsites

3. Lower Cost Accommodations (Hotel/Motel Rooms) per 1,000 Households Regionally

3. Lower Cost Accommodations (Units: Hotel, Motel, or RV/Campsites) per 1,000 Households Regionally

Lower Cost Coastal Accommodation Analysis Menka Sethi menka@sustinere.co William Riggs, PhD william@sustinere.co Megyn Rugh megyn@sustinere.co

Coastal Conservancy Statewide Survey - Report on Results - April 24, 2017 Opinion Research on Public Policy San Francisco (415) 870-8150 Probolsky Research 28 2nd Street 3rd Floor #3172 Newport Beach (949) 855-6400 San Francisco CA 94105 Washington DC (202) 559-0270

Coastal Conservancy – Statewide Survey Report on results From Thursday, March 23 to Wednesday, March 29, 2017, Probolsky Research conducted a telephone survey of California residents. A total of 1200 residents were surveyed. A survey of this size yields a margin of error of +/- 3.2% with a confidence level of 95%. Interviews were conducted with residents on both landline and mobile phones (30%) and were offered in English and Spanish languages. Probolsky Research specializes in in opinion research on behalf of business, government, non-profit and special interest clients. San Francisco (415) 870-8150 Probolsky Research 28 2nd Street 3rd Floor #3172 Newport Beach (949) 855-6400 2 San Francisco CA 94105 Washington DC (202) 559-0270

Sizes of Demographic/ Geographic Categories Snapshot Household Income Under $25K 15.6% Age Gender $25K-$50K 19.3% 18-34 27.8% 15.6% 18.7% $51K-$75K 14.3% 22.8% 35-54 32.0% Male 48.0% 27.8% 5.5% 19.3% 55-64 17.5% $76K-$100K 13.1% 52.0% 48.0% Female 52.0% 17.5% 65+ 22.8% 13.6% 32.0% $101K-$200K 13.6% 14.3% 13.1% Over $200K 5.5% Refused 18.7% Geographic: Coastal Region 3.0% Geographic: Distance from Geographic: County Groupings 4.8% Coast 11.3% Los Angeles County 27.0% Coastal 5 11.3% North Coast 3.0% 7.8% 16.5% Other Southern California 31.2% Coastal 10 7.8% Bay Area 16.5% 27.0% 20.4% Central Coast 5.8% Inland 83.0% Central Valley 16.6% 45.5% 5.8% 83.0% South Coast 45.5% 16.6% San Francisco Bay Area 20.4% 31.2% Other Northern California 4.8% San Francisco (415) 870-8150 Probolsky Research 28 2nd Street 3rd Floor #3172 Newport Beach (949) 855-6400 3 San Francisco CA 94105 Washington DC (202) 559-0270

San Francisco (415) 870-8150 Probolsky Research 28 2nd Street 3rd Floor #3172 Newport Beach (949) 855-6400 4 San Francisco CA 94105 Washington DC (202) 559-0270

Top I ssues Open-ended question San Francisco (415) 870-8150 Probolsky Research 28 2nd Street 3rd Floor #3172 Newport Beach (949) 855-6400 5 San Francisco CA 94105 Washington DC (202) 559-0270

Public Safety is the M ost I mportant I ssue Among California residents Question: What is the most important issue facing your community today? Public safety 22.4% Jobs and the economy 11.1% Poverty 9.8% Transportation 8.4% Healthcare 8.1% Government 8.0% Education/schools/higher education 6.8% Affordable housing 5.9% Environmental issues 5.5% Water/drought 2.8% Moral issues 2.2% Overpopulation/controlling growth/development 1.5% None/nothing 4.0% Other 2.3% Don't know/refused 17.8% San Francisco (415) 870-8150 Probolsky Research Newport Beach (949) 855-6400 28 2nd Street 3rd Floor #3172 6 Washington DC (202) 559-0270 San Francisco CA 94105

Overall Coastal Experience San Francisco (415) 870-8150 Probolsky Research 28 2nd Street 3rd Floor #3172 Newport Beach (949) 855-6400 7 San Francisco CA 94105 Washington DC (202) 559-0270

79.2% of Respondents Say that California Beaches are clean and safe places to visit Statement: California beaches are clean and safe places to visit. 79.2% 13.8% 7.0% Agree Disagree Unsure/Refused San Francisco (415) 870-8150 Probolsky Research 28 2nd Street 3rd Floor #3172 Newport Beach (949) 855-6400 8 San Francisco CA 94105 Washington DC (202) 559-0270

89.3% of Respondents Agree that the California Coast, including beaches and the ocean, are personally important to them Statement: The California Coast, including beaches and the ocean are personally important to me. 89.3% 9.2% 1.5% Agree Disagree Unsure/Refused San Francisco (415) 870-8150 Probolsky Research 28 2nd Street 3rd Floor #3172 Newport Beach (949) 855-6400 9 San Francisco CA 94105 Washington DC (202) 559-0270

94.3% Agree that People of All Backgrounds Are welcome at the California coast Statement: People of all backgrounds are welcome at the California Coast. 94.3% 2.7% 3.0% Agree Disagree Unsure/Refused San Francisco (415) 870-8150 Probolsky Research 28 2nd Street 3rd Floor #3172 Newport Beach (949) 855-6400 10 San Francisco CA 94105 Washington DC (202) 559-0270

75.6% Agree that Even W hen They are Not Visiting the California coast, they feel a strong connection to it Statement: Even when I am not visiting the California Coast, I feel a strong connection to it. 75.6% 21.6% 2.8% Agree Disagree Unsure/Refused San Francisco (415) 870-8150 Probolsky Research 28 2nd Street 3rd Floor #3172 Newport Beach (949) 855-6400 11 San Francisco CA 94105 Washington DC (202) 559-0270

Latino/ H ispanic and W hite/ Caucasian Respondents feel a strong connection to the CA coast, even when they are not visiting Statement: Even when I am not visiting the California Coast, I feel a strong connection to it. 76.7% Latino/Hispanic 19.2% 79.4% White/Caucasian 18.8% Agree 63.3% Black/African American 36.7% Disagree 71.6% Asian 25.0% 67.5% Other 28.9% San Francisco (415) 870-8150 Probolsky Research 28 2nd Street 3rd Floor #3172 Newport Beach (949) 855-6400 12 San Francisco CA 94105 Washington DC (202) 559-0270

81.7% of Respondents Say They are Familiar with California’s beaches and their amenities Statement: I am familiar with California’s beaches and their amenities. 81.7% 15.2% 3.1% Agree Disagree Unsure/Refused San Francisco (415) 870-8150 Probolsky Research 28 2nd Street 3rd Floor #3172 Newport Beach (949) 855-6400 13 San Francisco CA 94105 Washington DC (202) 559-0270

Childhood M emories of the CA Coast San Francisco (415) 870-8150 Probolsky Research 28 2nd Street 3rd Floor #3172 Newport Beach (949) 855-6400 14 San Francisco CA 94105 Washington DC (202) 559-0270

49.9% of Respondents Say They H ave Fond memories of visiting the CA coast on school field trips when they were kids Statement: I have fond memories of visiting the California Coast on school field trips when I was a kid. 49.9% 35.6% 11.8% 2.7% Agree Disagree Did not live in CA as a child Unsure/Refused San Francisco (415) 870-8150 Probolsky Research 28 2nd Street 3rd Floor #3172 Newport Beach (949) 855-6400 15 San Francisco CA 94105 Washington DC (202) 559-0270