Los Angeles County Department of Public Health Teen Marijuana Use - - PowerPoint PPT Presentation

▶
los angeles county department of public health teen
SMART_READER_LITE
LIVE PREVIEW

Los Angeles County Department of Public Health Teen Marijuana Use - - PowerPoint PPT Presentation

Feb 10, 2024 369 likes •563 views

Los Angeles County Department of Public Health Teen Marijuana Use Prevention Campaign CHEAC General Membership Meeting August 2, 2018 Campaign Strategy Foundation of health Peer-to-Peer messaging, communications science & created by

slide-1
SLIDE 1

Los Angeles County Department of Public Health Teen Marijuana Use Prevention Campaign

CHEAC General Membership Meeting August 2, 2018

slide-2
SLIDE 2

Peer-to-Peer messaging, created by and delivered through youth Digital and social media Foundation of health communications science & evidence-based media practices = behavior change

Campaign Strategy

1

slide-3
SLIDE 3

Campaign Development

  • Youth ages 12 – 17
  • Campaign strategy:

– Peer-to-Peer Messaging – Digital and Social Media

  • Community and Partner

Engagement

  • Media Workshops
slide-4
SLIDE 4

Media Creative Workshops

  • Youth engagement
  • Positive Youth Development
  • ‘American Idol’ style contest with judges
  • Winner proposals considered for

campaign

3

slide-5
SLIDE 5

11

Youth Creative Workshops: Storytelling, Media Skills, Ad Pitching, Contest!

slide-6
SLIDE 6

13

Ad Creative Concept Winners! #NotWhatYouThink

slide-7
SLIDE 7

Creative Themes

slide-8
SLIDE 8

Campaign Implementation

Digital and social media focus Creative supports teen-inspired ad ideas Maximize presence in media environments that encourage peer-to-peer interaction and sharing of information

7

slide-9
SLIDE 9

Campaign Media Plan

8

slide-10
SLIDE 10

VIDEO RECAPS

LetsTalkCannabisLACounty.com

Peer Pressure Goals Family Effects Think

slide-11
SLIDE 11

13

Roundtable with Dr. Drew

slide-12
SLIDE 12

11

Campaign Performance To Date

slide-13
SLIDE 13

12

YouTube Creative

slide-14
SLIDE 14

13

Pandora Creative

slide-15
SLIDE 15

Program Toolkit

www.publichealth.lacounty.gov/sapc/prevention/PreventionLinks.htm

slide-16
SLIDE 16

Resources Available: Online & Print

Facts for parents/schools/teens: – MJFactCheck.org/los-angeles-county – publichealth.lacounty.gov/sapc/teens

slide-17
SLIDE 17

Q&As

16

Thank you!

slide-18
SLIDE 18

Rachel A. Tyree, MPH Los Angeles County Department of Public Health Division of Chronic Disease & Injury Prevention Director, Communications and Community Relations rtyree@ph.lacounty.gov (213) 427-4466

17