Linking Indian Fields To The World Presented By: J. Sabaribalan - - PowerPoint PPT Presentation

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Linking Indian Fields To The World Presented By: J. Sabaribalan - - PowerPoint PPT Presentation

Nov 30, 2022 242 likes •513 views

Promoting sustainable & controlled farming by assuring Traceability, Food Safety & Quality Systems, Improving Environmental Performance Linking Indian Fields To The World Presented By: J. Sabaribalan FieldFresh Foods Introduction

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Promoting sustainable & controlled farming by assuring Traceability, Food Safety & Quality Systems, Improving Environmental Performance

Linking Indian Fields To The World Presented By: J. Sabaribalan

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FieldFresh Foods Introduction

  • FieldFresh Foods Pvt. Ltd. (FFFPL), is a joint venture between

Bharti Enterprises and Del Monte Pacific Limited (DMPL).

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  • Bharti Enterprises, has interests in telecom, agri-business,

insurance and retail. With over 300 million customers across 20 countries, Bharti’s flagship unit, Airtel Ltd., is India’s leading private sector provider

  • f

telecommunication services (www.bharti.com).

  • DMPL is listed in Singapore Stock Exchange and Philippine

Stock Exchange. The Group has exclusive rights to use the Del Monte trademarks for packaged products in the United States, South America, Philippines, Indian subcontinent and Myanmar (www.delmontepacific.com).

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Business Segments

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Regarded as the most trusted and innovative brand in Food and Beverages, combining great taste and goodness of health with convenience in everyday living`

Del Monte Foods

Focused and robust Fresh & Frozen exports business by developing and evolving sustainable farming practices and training and supporting farmers.

Fresh & Frozen Business

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Growing Locations - Increasing Every Year

  • Working with

more than 200 Farmer Groups in 26 districts and 8000 acres across 5 states in following Global GAP Practices

  • Punjab (ACE): Baby Corn, Snow

Peas and Sugar Snaps, Basket of Chillies & Herbs, French Beans

  • Maharashtra

(KARAD, Nasik, Pune) : Sweet Corn, Baby Corn, Basket of Chillies, Snow Peas and Sugar Snaps, French Beans

  • Andhra Pradesh (Kuppam): Baby

Corn, Basket of Chillies, French Beans

  • Karnataka

and Tamil Nadu: Jalapenos and Gherkins

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NPD Farms & Growing Region at ACE, Ludhiana NPD Farms & Growing Region at Karad, Maharashtra Growing Region: Kuppam, near Hosur

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Growing Capabilities

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Legumes Corns Chillies Herbs Tomatoes Gherkins

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Growing

5 States 26 Districts 8000 Acreages Predictable Supply Chain Traceable Residue Free Products

Products

Gherkins Jalapenos Red Paprika Whole Sweet Corn Kernel Baby Corn Legumes – Beans & Peas

Packing Formats

Fresh (with Hydro Cooling Option) Glass Jars Canning Individually Quick Frozen (IQF) Pulverized and Frozen in Tablet format

Moving Forward – An Integrated Food Solutions Company

From Export Oriented Farming to Setting Benchmarks in Food Processing, in a Single Facility

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Increased Acreages, Farmers, Crop Diversification New Crop Technology

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Fresh & Frozen Business

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  • Exporter of Fresh & Frozen Veg to UK, EU
  • Largest Baby Corn exporter from India
  • Products retailed at TESCO, Sainsbury’s, M&S,

etc., and UK Wholesale, Fresh & Frozen Processors.

  • Built Trust thru’ “end-to-end” Certifications
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Meet Stringent Global Retailer Requirements

Growing Global GAP, Tesco Nurture Scheme, Field to Fork Traceability Right time of Harvest Processing BRC, HACCP Temp Control Sorting & Grading *Appearance* Logistics – Inland, Air, Ship Cold Chain Mgmt Transit duration Farm Based

  • Human & Animal

Health Safety

  • Management and

conservation of Natural Resources Crop Based

  • Nutrient

Management

  • Pesticides as per PPU
  • Specific Irrigation

F&V

  • Food Safety
  • Product & Process

Control

  • Traceability
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Crop Management Principles

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Release POP & PPU per test result Weekly Crop Monitoring Continuous Farmer Training & Exposure Right Harvest Stage

Right input at right time Pre-Check

Understand Crop at company R&D Farm Do limited acreages with Partner Farmers Identify Farmer/ Communities & Hold meetings Complete Risk Assessment

  • f Farmers as per Global

GAP Soil & Water Testing

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Contract Farming Impact

Farmers Economics & Livelihood Technology Interventions Fair Procurement System Employment Generation – 70% Women Awareness Regarding Good Agri- Practices

Knowledge Driven – R&D Trust through Certifications Strong Extension Services Farmer Centric Sustainable Agriculture Trusted Consumers and Customers

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Farming Relationship

  • Takes away Market Risk from Farmers
  • Removes middle-men
  • Farmers Economics & Livelihood
  • Technological Intervention
  • Fair Procurement System
  • Crop Diversifications
  • Input Support
  • Farm Advisory
  • Adaptation of Good Agriculture Practices
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Procurement System :

  • Pre fixed farm gate prices of crop
  • No deduction on account of any services and advice
  • Transparency in pricing and weight
  • All payment through bank transfer/ cheque
  • Credit on inputs (seeds, Fertilizers & Pesticides)

Technology Intervention :

  • Crop Diversification according to climate suitability
  • Technical knowledge transfer for crop production
  • Implementation of integrated crop management system with

partner farmers .

  • Maximizing area under micro irrigation
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On Farm Training to farmers Farmers & extension team interaction Knowledge Sharing with farmers Global Knowledge Sharing

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The Process Driven “Baby Corn” Value Chain

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Sale of fodder

  • Safe & Chemical free

Fodder utilization

  • Dairy owners
  • Reduced feed consumption
  • Silage making
  • Vermi compost

Milk

  • Increased yield
  • Higher fat content
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GOOD AGRICULTURE PRACTICE

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Knowledge in Good Agriculture Practices (Global GAP)

  • Discriminate use of pesticides with IPM
  • Safe use of pesticides & fertilizers
  • Environmental safety
  • Personal hygiene
  • MRL Checks on Pesticide & Chemical residue
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Global Gap Awareness Global Gap in Pack house Safe Use of Pesticides

Global Gap Initiatives

Use of Bio Fertilizers Safe Use of Pesticides

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Mulching Micro Irrigation Trellising

Fertigation

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Pesticide and Pest Management

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Pesticide Management

  • Pesticide management is an integral part and building block

for Agricultural sustainability.

  • FFFPL follows one unified model for Pesticide Management

for operations PAN India.

  • Each crop has been designated a Unique Proposed

Pesticide Usage List (PPU).

  • Propose Pesticide Usage list enlist the Pesticides which can

be used for a particular crop.

  • Proposed Pesticide Usage list is drafted based on EU/UK

Regulations, EU Approved Pesticides, EU MRL’s, Customer Requirements, Indian Pesticide Regulations.

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Pesticide Management

  • PPU for a particular crop will be same across all locations

and is followed religiously.

  • Pesticide Monitoring is being done by External lab testing

for all crops based on risk assessment.

  • All pesticide spray activities taken place at a field is being

recorded in a controlled document.

  • Farming team is being regularly updated about changes in

Pesticide regulations to keep in line with changing norms.

  • Pesticide storage and handling is carried out by trained

individuals only and in alignment with guidelines laid down by various standards like Global GAP, Field to Fork etc.

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Establishment of scientific methodology for pest and disease management

  • Intercropping
  • Crop rotation
  • Cover cropping

Use of IPM practices-

  • Physical Control
  • Biological Control
  • Organic chemical control
  • Chemical Control
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Blue trap: A number of important pest insects are attracted to a range of specific colour Wave lengths. These colours present stimuli to the insect which may elicit a number of responses ranging from host plant recognition to ovipositional attractant, sexual stimuli etc. for certain species of thrips and leaf miners. Yellow sticky Traps: Small flying insect pests are attracted by the unique yellow color and stick to the non-drying glue coating the trap. Yellow sticky traps are a non toxic way to control and monitor – whiteflies, aphids, Cabbage white butterfly, fruit flies, thrips, cucumber beetles, leafhoppers etc. White sticky traps: White traps are for monitoring flea beetles and tarnished plant bugs

Recommendations : Different colour sticky traps

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Challenges ….

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  • Currency Risk
  • Rise

in the input costs – Seeds, Fertilizer etc

  • Variable

Air Freight Costs

  • Labor Costs
  • Packaging Cost
  • Fixed

Price Contract

  • Product

Demand

  • High

Retailer Margins

  • Weather

at export countries changes product demand

  • Maintaining

a domestic market

  • Retailer

Shelf Replenishment Planning

  • Proper Cold

Chain Infrastructure – Airports

  • Cost of Cold

Chain

  • Knowledge of

Airport Staff

  • Quarantine

Clearances

  • Quality and

Consistency

  • Recovery /

Yield

  • Pesticides

residue

  • Shelf-life
  • Other

chemical contaminants

Challenges - Price, Market, Supply Chain, Product

Price Market Supply Chain Product

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