Lessons Learned Creating the Most Downloaded Extension on Connect - - PowerPoint PPT Presentation

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Lessons Learned Creating the Most Downloaded Extension on Connect - - PowerPoint PPT Presentation

Lessons Learned Creating the Most Downloaded Extension on Connect Alex Podopryhora co-founder / MD Agenda 1. From ESS to M2E 2. 4 Key Lessons learned From ESS to M2E From ESS to M2E Web Development Zend, Codeigniter, JQuery, Ext JS


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Lessons Learned Creating the Most Downloaded Extension on Connect

Alex Podopryhora

co-founder / MD

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Agenda

  • 1. From ESS to M2E
  • 2. 4 Key Lessons learned
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From ESS to M2E

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From ESS to M2E

Web Development Zend, Codeigniter, JQuery, Ext JS (Sencha)

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.NET Platform Development ASP.NET v3.5 and ASP.NET MVC, Windows Forms

From ESS to M2E

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Java/J2EE Development JSP, Servlets, JDBC, Spring Framework, Struts, Hibernate

From ESS to M2E

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iPhone and Android Platform Development

From ESS to M2E

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Completed projects include:

Online stores Various web portals Planning tools Customized CMS’s Customized ERP’s Social Networks Meta Trader API SAP B1 API Forex Trading Platform Multi-tier Betting/Trading System MS Outlook add-on & eBay connector Warehouse Management System

From ESS to M2E

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PRO’s: Bigger and broader market Following trends Constant learning CON’s: Ongoing projects support Varied skill set Large teams

Being a generalist:

From ESS to M2E

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Magento Development Theme Design, Custom Implementation, Custom Extension Development

We tried, it worked..

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  • Streamlined processes
  • Reduced headcount
  • Become real experts

Becoming a specialist

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Today, in numbers.

60,000 + downloads 22,000 + active eBay accounts 7,000,000 + live listings $500,000,000 + annual transaction volume

+

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4 Key Lessons

Select a platform Talk to customers Solve a problem Improve the solution

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Lesson 1: select a platform

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Lesson 1 : select a platform

 Technology  Community  Growth Potential  Scalability

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Lesson 2: talk to customers

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Lesson 2 : talk to customers

  • Eager to talk

 Problems  Challenges  Competition

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Lesson 2 : talk to customers

  • Easy to find

 Online forums  Magento events  e-Commerce events  Retail conferences  High street

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Lesson 3: solve a problem

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Lesson 3 : solve a problem

  • Does a solution exist?
  • Is it a popular solution?
  • What do customers say?
  • Is it robust enough ?
  • Can it scale?
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  • Great research

tool for existing solutions

  • Identify market
  • pportunities for

new solutions

Lesson 3 : solve a problem

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Lesson 3 : solve a problem

Outside Investment

  • a specific project
  • request for change
  • may be funded
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Lesson 4: improve the solution

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Lesson 4: improve the solution

  • Keep Talking to your

Customers

  • Feedback on Connect
  • High-Touch Customers
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Lesson 4: improve the solution

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Lesson 4: improve the solution

  • 6 years of continuous work
  • 3 different versions
  • version 6.x revamped GUI
  • 50+ major releases
  • 1500+ emails a month
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The opportunities are out there!!!

  • Innovate
  • Experiment
  • Improve
  • Compete

>> Being small is good!!!!

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“Hello World”…

while( ! repeat (”Experiment “,” Innovate “,” Customer Focus ” ) )

{

bool workHard = true; 
 bool doNotGiveUp = true; 
 bool haveFun = true;

};

platform user product