Lessons from 2,715 Links The Authority SEO Pillar Links as a - - PowerPoint PPT Presentation

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Lessons from 2,715 Links The Authority SEO Pillar Links as a - - PowerPoint PPT Presentation

Oct 26, 2023 183 likes •623 views

Lessons from 2,715 Links The Authority SEO Pillar Links as a Ranking Factor Penguin 4.0 How Links Help Websites Link Juice Domain & Page Authority General domain authority The strength of the domain as a whole Individual

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Lessons from 2,715 Links

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The Authority SEO Pillar

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Links as a Ranking Factor

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Penguin 4.0

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How Links Help Websites

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Link Juice

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Domain & Page Authority

  • General domain authority
  • The strength of the domain as a whole
  • Individual page authority
  • The strength of individual pages on the site
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Getting a Link Feels Fantastic

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Link Building Steps

  • Identify a linkable asset and build a campaign ideation
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Link Building Steps

  • Identify a linkable asset and build a campaign ideation
  • Craft a damn good pitch
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Link Building Steps

  • Craft a damn good pitch
  • Introduce yourself
  • Identify the page you want a link on
  • Explain why the webmaster should add the link
  • (hint: it is valuable for their readers)
  • Provide the URL and say thanks
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Link Building Steps

  • Identify a linkable asset and build a campaign ideation
  • Craft a damn good pitch
  • Prospect for target pages
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Link Building Steps

  • Prospect for target pages
  • Google’s Advanced Search Operators
  • Scrapebox
  • MozBar
  • Other third party tools
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Link Building Steps

  • Identify a linkable asset and build a campaign ideation
  • Craft a damn good pitch
  • Prospect for target pages
  • Find the right person to email
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S.E.P. Technology

(Somebody else’s problem)

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Link Building Steps

  • Identify a linkable asset and build a campaign ideation
  • Craft a damn good pitch
  • Prospect for target pages
  • Find the right person to email
  • Email and Follow-up!
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Lessons from 2,715 Links

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Lessons from 2,715 Links

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Broken Backlinks

  • Finding broken backlinks and reaching out to get them fixed
  • Can be either on your site or your competition
  • Ahrefs, Moz, SEMrush, Majestic, & others all have tools for this
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Broken Backlinks – Conversion Rates

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Pitching as a Resource

  • Finding resource pages (or blogs) and ask to

be added

  • This should be a relevant but not

competing page.

  • Google’s Advanced Search Operators
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Pitching as a Resource - Conversion Rates

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Pitching as a Resource - Pitch

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Pitching as a Resource – Pitch #2

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HARO – Helpareporter.com

  • Pitch a quote to a writer using HARO or

Profnet

  • Needs to be a “sound bite” that the

reporter can use

  • Not promotional. Focus on general but

unique tips

  • Follow the debate format
  • Claim (Tip)
  • Warrant (Why tip works)
  • Impact (How it will help the reader)
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HARO - Conversion Rates

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HARO - Pitch

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Other Tactics

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Organizational Discount - Conversion Rates

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Image Reclamation - Conversion Rates

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Guest Posting - Conversion Rates

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Thank You!

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Questions?

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