Lessons from 2,715 Links The Authority SEO Pillar Links as a - PowerPoint PPT Presentation

Lessons from 2,715 Links

The Authority SEO Pillar

Links as a Ranking Factor

Penguin 4.0

How Links Help Websites

Link Juice

Domain & Page Authority • General domain authority • The strength of the domain as a whole • Individual page authority • The strength of individual pages on the site

Getting a Link Feels Fantastic

Link Building Steps • Identify a linkable asset and build a campaign ideation

Link Building Steps • Identify a linkable asset and build a campaign ideation • Craft a damn good pitch

Link Building Steps • Craft a damn good pitch o Introduce yourself o Identify the page you want a link on o Explain why the webmaster should add the link  (hint: it is valuable for their readers) o Provide the URL and say thanks

Link Building Steps • Identify a linkable asset and build a campaign ideation • Craft a damn good pitch • Prospect for target pages

Link Building Steps • Prospect for target pages o Google’s Advanced Search Operators o Scrapebox o MozBar o Other third party tools

Link Building Steps • Identify a linkable asset and build a campaign ideation • Craft a damn good pitch • Prospect for target pages • Find the right person to email

S.E.P. Technology (Somebody else’s problem)

Link Building Steps • Identify a linkable asset and build a campaign ideation • Craft a damn good pitch • Prospect for target pages • Find the right person to email • Email and Follow-up!

Lessons from 2,715 Links

Lessons from 2,715 Links

Broken Backlinks • Finding broken backlinks and reaching out to get them fixed o Can be either on your site or your competition • Ahrefs, Moz, SEMrush, Majestic, & others all have tools for this

Broken Backlinks – Conversion Rates

Pitching as a Resource • Finding resource pages (or blogs) and ask to be added o This should be a relevant but not competing page. • Google’s Advanced Search Operators

Pitching as a Resource - Conversion Rates

Pitching as a Resource - Pitch

Pitching as a Resource – Pitch #2

HARO – Helpareporter.com • Pitch a quote to a writer using HARO or Profnet • Needs to be a “sound bite” that the reporter can use • Not promotional. Focus on general but unique tips • Follow the debate format • Claim (Tip) • Warrant (Why tip works) • Impact (How it will help the reader)

HARO - Conversion Rates

HARO - Pitch

Other Tactics

Organizational Discount - Conversion Rates

Image Reclamation - Conversion Rates

Guest Posting - Conversion Rates

Thank You!

Questions?

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