Lesson 1.4: The art of keyword choice Think about what youre - - PowerPoint PPT Presentation

Lesson 1.4: The art of keyword choice

• Think about what you’re trying to find
• Choose words that you think will appear on the page
• Put yourself in the mindset of the author of those words

Hints to choose keywords …

Question: “I heard there was some old city in San Francisco Bay. What was it called?” Query: [ what was the old city in san francisco bay called? ]

• Choose words that you'd like to see in your results

Hints to choose keywords …

Short, to the point, important words

Question: “I heard there was some old city in San Francisco Bay. What was it called?” Query: [ old city san francisco bay ]

• Contrast that search query with:

[ old city san francisco bay ]

Sometimes use alternate words

Question: “I heard there was some old city in San Francisco Bay. What was it called?” Query: [ ghost town san francisco bay ]

• Contrast that search query with:

Comparing effects of different queries