Lesson 1.4: The art of keyword choice Think about what youre - PowerPoint PPT Presentation

Jan 16, 2024 •161 likes •258 views

Lesson 1.4: The art of keyword choice Think about what youre trying to find Choose words that you think will appear on the page Put yourself in the mindset of the author of those words Hints to choose keywords Choose

Lesson 1.4: The art of keyword choice ● Think about what you’re trying to find ● Choose words that you think will appear on the page ● Put yourself in the mindset of the author of those words
Hints to choose keywords … ● Choose words that you'd like to see in your results Question: “I heard there was some old city in San Francisco Bay. What was it called?” Query: [ what was the old city in san francisco bay called? ]
Hints to choose keywords …
Short, to the point, important words ● Contrast that search query with: Question: “I heard there was some old city in San Francisco Bay. What was it called?” Query: [ old city san francisco bay ]
[ old city san francisco bay ]
Sometimes use alternate words ● Contrast that search query with: Question: “I heard there was some old city in San Francisco Bay. What was it called?” Query: [ ghost town san francisco bay ]
Comparing effects of different queries

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