Laurel Hill Presentation Imagine a place where the simple life is - - PowerPoint PPT Presentation

Laurel Hill Presentation

Imagine a place where the simple life is the way of life… True happiness is enjoying the company of your family and friends…. Sharing the fun pleasures

• f great healthy food….

Welcome to Laurel Hill.

We are real people, not a faceless corporate group trying to build the next food empire. We are a family business that spans 3 generations that holds true to the values we were raised on. We believe good food is meant to be enjoyed and shared (although it's okay to keep the last of the bag to yourself...) We are passionate about food and have poured that passion into every detail of creating our Laurel Hill products. Since 1965, we have been providing our Laurel Hill products to leading retailers throughout the Northeast. Today, over 40 years later, Laurel Hill has continued to expand our product selections and we now supply our Laurel Hill products to passionate food lovers around the country.

About Laurel Hill

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Product Range

Laurel Hill is a go to brand to differentiate your store as well as drive excitement and value for your customers

Olive Oil Vegetables Olives Salsa Salty Snacks Cider

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Laurel Hill Tortilla Chips

Low Fat/High Fiber: 7g in Fat /7-11%RDA in Fiber All Natural, No Preservatives Kosher Certified Certified Gluten Free Whole Grain  No Trans-Fats Built to Snack: Rectangle Shape = Easy Dipping

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Tortilla Chips Flavor Profiles & Ranking

• We blend a hearty multi grain mix of brown rice, quinoa, chia,

sesame and flax seeds with premium stone ground yellow corn

• This added a nuttiness &richness to the chip that you will taste!
• 10% of your RDA of dietary fiber per serving—bonus!

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• We became fascinated with re-creating an authentic sea salt and

lime chip that is made in Southern California.

• You will taste the lime first, then a sprinkle of sea salt and at the end

catch a hint of tamari (aged soy sauce—gluten free).

• Great with a cold cerveza, aqua fresca or any of your favorite

beverages

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• “Wow I never thought of that before, but this is amazing!”
• The flavor comes from the combination of hearty pumpkin puree,

nutty roasted pumpkin seeds, and a dash of sweetness from our secret spice blend.

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• Admit it - - we all love Nacho Cheese Chips. The problem is most are

full of artificial ingredients, loaded with sodium and when eaten you get this neon film of cheese on your fingers.

• UNTIL NOW! We call it “Real Cheese Without the Mess”
• Lower in sodium and of course all natural!

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Competitive Summary

Brand Package All Natural & Gluten Free Baked in Flavor Special Shape Chip for Easy Dipping Clearly differentiated packaging per flavor grabs consumers eye Focus on Natural Channel & Leading Retailers Laurel Hill Tortilla Chips

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Food Should Taste Good

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Garden of Eatin

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Green Mountain Gringo

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Kettle Tia’s

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Welcome to…

 All Natural, No Preservatives, Kosher Certified  GMO Free, No Trans-Fats, Gluten Free  Cooked using Sunflower, Safflower, Canola Oil; primary oil mid-oleic Sunflower oil Partner to flagship Laurel Hill Tortilla Chip Natural, Specialty, Alternative channel focus

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40% Reduced Fat Regular

 6 top selling varieties available in two segments:  Sea Salt, Sea Salt & Vinegar, and Jalapeño; 40% RF Sea Salt, 40% RF Cracked Black Pepper, 40% RF Barbeque;  2 new flavors: 40% RF Dill Pickle; 40% RF Sweet Chili  Assortment includes top selling and unique flavors Kettle cooked potato chips made in small batches with unsurpassed quality and taste

Laurel Hill Kettle Cooked Potato Chips

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Competitive Summary

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Brand Package All Natural & Gluten Free 40% Reduced Fat Clearly differentiated packaging per flavor grabs consumers eye National Opportunity Focus on Natural Channel & Leading Retailers Laurel Hill Potato Chips

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Kettle Chips

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Boulder Chips

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Deep River

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Lay’s

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 Naturally Thin; Healthy, Baked Goodness – 5 Great Tasting SKUs:

Sea Salt – A pinch of all natural sea salt Honey Multigrain- Sweet & Wholesome Everything - Sesame, poppy, onion & garlic Smoke Sea Salt & Garlic – Unique flavor delivered with smoked salt and fresh garlic Habanero Sea Salt – High heat habanero flavored sea salt

Comparing to leading national brand: Better Value - 20% larger (7.5 oz vs 6 oz) 91 chips vs 66 crisps Better Nutritionals: 1/3 less Sodium /serving -220mg vs 330 mg (Sea Salt) All Natural & Kosher Certified Baked with 2g of fat or less per serving  Certified GMO Free No Trans-Fats No Saturated Fat

Laurel Hill Pretzel Chips

Why Laurel Hill?

• Growing successful brand in home market: Northeast

retail value and market share up year over year

• Differentiate your store and drive excitement and value

for consumers

• Drives growth and innovation in your category sets
• Assortments include top selling and unique flavor profiles
• On-trend healthy food focus; ever evolving brand

Oh, my – I love these chips! Back when I lived in New England I tried them and could not get enough…My favorite flavor is Sea Salt & Lime. So Good! Brendan, Boston, MA I’ve had other multi grain chips before – but these are definitely #1 in my book. I’ve never sent this type of email to a company before, but your chips were SO TASTY, I had to send you a message! Janet, Concord, MA

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National Media

“Brilliant”

• Good Morning America

“The Cheese doesn’t stay on your fingers like the competitors”

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